Current Search: Television advertising (x)
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Title
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Product cycle theory and the television industry of the United States.
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Creator
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Chen, Wei., Florida Atlantic University, Scott, Gerald E., College of Business, Department of Economics
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Abstract/Description
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Roymond Vernon (1966) and Seev Hirsch (1967) systematically put forth the product cycle approach in an effort to increase understanding of trade theory and introduce dynamics into trade. One of the model's major premises is that a country which has a strong competitive position in a particular industry at a given point in time may well lose this position when the industry enters into a new phase. This approach has been accepted as an established theory though it still remains inadequately...
Show moreRoymond Vernon (1966) and Seev Hirsch (1967) systematically put forth the product cycle approach in an effort to increase understanding of trade theory and introduce dynamics into trade. One of the model's major premises is that a country which has a strong competitive position in a particular industry at a given point in time may well lose this position when the industry enters into a new phase. This approach has been accepted as an established theory though it still remains inadequately tested. The television industry is the largest segment of the consumer electronics industry which has been frequently cited as an evidence to support the product cycle theory. The whole life of monochrome television in the United States was nicely explained by the product cycle theory. But it seems that the development of color television does not tell the same story.
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Date Issued
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1994
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PURL
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http://purl.flvc.org/fcla/dt/15058
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Subject Headings
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Product life cycle, Television advertising, New products--Marketing, Product management
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Format
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Document (PDF)
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Title
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Marketing the television apparatus for American consumption: Producing meaning in contemporary magazine advertisements.
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Creator
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Maskevich, Kimberly J., Florida Atlantic University, Freedman, Eric M.
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Abstract/Description
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Contemporary magazine ads for television sets have much in common with their post WWII counterparts, the latter being produced during an era when the new technology was first getting installed in homes across the United States. Much has changed in the TV landscape since the postwar years. In particular, digital technology has altered the general terrain and set choices themselves are more diverse. Digital television began penetrating the marketplace in the 1990s and is predicted to become...
Show moreContemporary magazine ads for television sets have much in common with their post WWII counterparts, the latter being produced during an era when the new technology was first getting installed in homes across the United States. Much has changed in the TV landscape since the postwar years. In particular, digital technology has altered the general terrain and set choices themselves are more diverse. Digital television began penetrating the marketplace in the 1990s and is predicted to become mainstream by 2010. Even though the cultural climate has shifted since the postwar era, along with the concept of the familial and traditional notions of gender, the rhetorical strategies in advertising are strikingly similar. This essay examines 11 national ads by Sharp, Philips, Panasonic and Pioneer taken from contemporary popular women's magazines between the years 1998 and 2005. This essay considers the discourses attached to the evolved television apparatus as its digital incarnation is introduced into the private sphere of American homes. Each of the ads is placed within the framework of political economy, reading changes in the ad industry and the broadcast industry in such a context.
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Date Issued
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2006
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PURL
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http://purl.flvc.org/fcla/dt/13331
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Subject Headings
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Consumption (Economics)--United States, Advertising--Social aspects--United States, Television advertising--Social aspects, Communication and culture--United States
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Format
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Document (PDF)
