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TOWARD A MORE RESPONSIBLE USE OF UNIDIMENSIONAL DETERMINISTIC SCALING
Title
TOWARD A MORE RESPONSIBLE USE OF UNIDIMENSIONAL DETERMINISTIC SCALING.
Creator
HERB, JAMES ALLAN., Florida Atlantic University, Thomas, Robert D., Dorothy F. Schmidt College of Arts and Letters, Department of Political Science
Abstract/Description
The purpose of this thesis is to examine the problem of employing unidimensional deterministic scaling in a multidimensional probabilistic world. The best known unidimensional deterministic scaling method is Guttman scaling. The scope of inquiry is limited to scaling with four dichotomous scale items. As a consequence of this examination, the paper offers two contributions to the study of scaling. First, it identifies two paradoxes of existing unidimensional deterministic scaling methods....
Show moreThe purpose of this thesis is to examine the problem of employing unidimensional deterministic scaling in a multidimensional probabilistic world. The best known unidimensional deterministic scaling method is Guttman scaling. The scope of inquiry is limited to scaling with four dichotomous scale items. As a consequence of this examination, the paper offers two contributions to the study of scaling. First, it identifies two paradoxes of existing unidimensional deterministic scaling methods. Second, it suggests a general framework, called segment analysis, from which to approach unidimensional deterministic scaling with dichotomous scale items.
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Date Issued
1976
PURL
http://purl.flvc.org/fcla/dt/13826
Subject Headings
Psychometrics, Scale analysis (Psychology)
Format
Document (PDF)
Consumer varied purchasing behavior: Definition, taxonomy and scale development
Title
Consumer varied purchasing behavior: Definition, taxonomy and scale development.
Creator
Yang, Young I., Florida Atlantic University, Smith, Allen E.
Abstract/Description
Nonloyal consumer purchasing behavior has long been a topic of interest to marketers. A good deal of evidence unearthed suggests that many consumers do not buy the same brand time after time and may rarely remain brand loyal over the long-term. Progress in understanding nonloyal purchasing behavior is limited due, in part, to the lack of attention paid to defining the construct and its domain. The Determinants of Consumer Varied Purchasing Behavior (DCVPB) Scale developed in the study permits...
Show moreNonloyal consumer purchasing behavior has long been a topic of interest to marketers. A good deal of evidence unearthed suggests that many consumers do not buy the same brand time after time and may rarely remain brand loyal over the long-term. Progress in understanding nonloyal purchasing behavior is limited due, in part, to the lack of attention paid to defining the construct and its domain. The Determinants of Consumer Varied Purchasing Behavior (DCVPB) Scale developed in the study permits marketing managers and researchers to identify the facets of nonloyal purchasing behavior, termed Consumer Varied Purchasing Behavior, underlying consumer purchasing behavior for a brand or product category in question. Moreover, an Extended Taxonomy of Consumer Varied Purchasing Behavior (CVPB) is offered. It is needed to revamp and reorganize better the existing terms and add new, relevant dimensions to the structure. All forms of explicable nonloyal purchasing behavior are viewed as explicable brand switching. It is classified into four subcategories termed: (1) past purchase dissatisfaction; (2) promotion effect; (3) hybrid; and (4) CVPB. As postulated here, CVPB is defined as any explicable consumer choice that differs from its predecessor for reasons other than dissatisfaction with the past brand and/or pure promotion effect. Instead, CVPB is motivated by one of thirteen facets or determinants of consumer varied purchasing behavior (DCVPB). CVPB is marked by either exploratory behavior (i.e., absolute or relative novelty seeking) or variety seeking among known brands alternation among known brands, (i.e., alteration among known brands, switching among known brands to enjoy a simple change of pace). The study revealed thirteen facets of CVPB, which include: (1) affiliation, (2) change in constraints, (3) change in feasible set, (4) change in other environmental factors, (5) change in tastes, (6) decision uncertainty, and (7) desire for the unfamiliar. Other dimensions include: (8) desire for variation among known brands/products, (9) distinction, (10) information seeking, (11) multiple situations, (12) multiple users, and (13) physiological influences. Analysis suggests that the scale meets rigorous standards for reliability and validity. The DCVPB Scale is a diagnostic test revealing to managers the facets causing CVPB in the product/service-market of interest.
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Date Issued
1994
PURL
http://purl.flvc.org/fcla/dt/12372
Subject Headings
Consumer Behavior, Consumers' Preferences, Motivation Research (Marketing), Scale Analysis (Psychology), Consumers
Format
Document (PDF)