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HIDING IN FLOODPLAIN SIGHT: HOW DOES FLOOD RISK INFORMATION AFFECT FLOOD RISK PERCEPTIONS AND MITIGATION BEHAVIORS?
Title
HIDING IN FLOODPLAIN SIGHT: HOW DOES FLOOD RISK INFORMATION AFFECT FLOOD RISK PERCEPTIONS AND MITIGATION BEHAVIORS?.
Creator
Amato, Ryan, Polsky, Colin, Florida Atlantic University, Department of Geosciences, Charles E. Schmidt College of Science
Abstract/Description
Florida has 906,465 residential properties facing substantial flood risk, making it imperative to understand how the public may perceive and respond to this risk. Providing people with scientific information may not be enough to impact behavior and decrease losses from flood events. We show participants (n = 20) scientific flood risk graphics and ask behavioral questions to evaluate responses based on the rational actor paradigm (RAP), psychometric paradigm, and cultural theory. We find...
Show moreFlorida has 906,465 residential properties facing substantial flood risk, making it imperative to understand how the public may perceive and respond to this risk. Providing people with scientific information may not be enough to impact behavior and decrease losses from flood events. We show participants (n = 20) scientific flood risk graphics and ask behavioral questions to evaluate responses based on the rational actor paradigm (RAP), psychometric paradigm, and cultural theory. We find results consistent with the RAP in 48% of cases, primarily in low risk scenarios. Participants from high income households are more likely to make rational decisions (80%) than those from low income households (~37%). Feelings of dread potentially help explain 40% of deviations from the RAP, while trust in flood experts helps explain 85% of non-RAP cases. Future flood risk communication should incorporate dread and trust in experts into messaging considerations as rationality alone is insufficient.
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Date Issued
2021
PURL
http://purl.flvc.org/fau/fd/FA00013765
Subject Headings
Floods, Decision making, Risk perception
Format
Document (PDF)
It’s all just in your head: How does a person’s cultural identity affect their flood risk perceptions and mitigation behaviors?
Title
It’s all just in your head: How does a person’s cultural identity affect their flood risk perceptions and mitigation behaviors?.
Creator
Oglesby, Glen E., Polsky, Colin, Florida Atlantic University, Department of Geosciences, Charles E. Schmidt College of Science
Abstract/Description
As flood risk rises in the U.S., technology and insights rise too, but even with these advances we still see the consequences of flood risk. Together, the rational actor paradigm (“RAP”), psychometrics, and cultural theory help to explain risk perceptions and behaviors of 20 respondents. Results from the mixed-methods approach found the RAP insufficient, less accurate than a coin toss (48%), when explaining respondent behaviors. Rather, risk perceptions and behaviors of the RAP explain the...
Show moreAs flood risk rises in the U.S., technology and insights rise too, but even with these advances we still see the consequences of flood risk. Together, the rational actor paradigm (“RAP”), psychometrics, and cultural theory help to explain risk perceptions and behaviors of 20 respondents. Results from the mixed-methods approach found the RAP insufficient, less accurate than a coin toss (48%), when explaining respondent behaviors. Rather, risk perceptions and behaviors of the RAP explain the behaviors of lower risk portrayal groups (66%) and higher income groups (80%), with higher risk portrayals being relying on respondents’ trust in flood experts (45%) and cultural worldviews (55%). Cultural identities explain 65% of respondents’ behaviors across levels of risk portrayal (500-, 100-, and 25-year floodplain), and risk portrayal types (cumulative and AAL). In a world with increased risk, technology, and knowledge, researchers need understand the explanatory power of the RAP, psychometrics, and cultural theory.
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Date Issued
2021
PURL
http://purl.flvc.org/fau/fd/FA00013760
Subject Headings
Risk perception, Floods, Cultural identity, Psychometrics
Format
Document (PDF)
Perceived Risk and Consumer Adoption of Service Innovations
Title
Perceived Risk and Consumer Adoption of Service Innovations.
Creator
Savas, Selen, Koku, Paul Sergius, Florida Atlantic University, College of Business, Department of Marketing
Abstract/Description
This study examines the influence of various facets of perceived risk on the attitudes toward really new services (RNS) and adoption intentions. Although there is considerable research examining perceived risk and consumer adoption of innovations, three aspects of the relationship have been neglected. First, much of the research on really new innovations is product-focused with little attention to services. Second, there is limited research examining perceived risk as a multidimensional...
Show moreThis study examines the influence of various facets of perceived risk on the attitudes toward really new services (RNS) and adoption intentions. Although there is considerable research examining perceived risk and consumer adoption of innovations, three aspects of the relationship have been neglected. First, much of the research on really new innovations is product-focused with little attention to services. Second, there is limited research examining perceived risk as a multidimensional construct. Third, consumer characteristics that affect the relationship between perceived risks and adoption intentions have not been included in most of the innovation studies. Thus, this study seeks to provide answers to the questions of “which types of perceived risk are more likely to affect adoption intentions of RNS?” and “which consumer characteristics affect the relationship between perceived risks and adoption intentions of RNS?”. The findings of the study show the influence of perceived risk in the service innovations area. We contribute to theory and practice by identifying the specific risks that cause consumers to resist adopting RNS as well as showing the explanatory power of Regulatory Focus Theory (RFT) to understand why consumers react differently when they encounter service innovations.
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Date Issued
2017
PURL
http://purl.flvc.org/fau/fd/FA00004805, http://purl.flvc.org/fau/fd/FA00004805
Subject Headings
Consumer behavior., Customer services., Risk perception., Regulatory focus (Psychology)
Format
Document (PDF)