Current Search: Product life cycle (x)
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Title
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Product cycle theory and the television industry of the United States.
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Creator
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Chen, Wei., Florida Atlantic University, Scott, Gerald E., College of Business, Department of Economics
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Abstract/Description
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Roymond Vernon (1966) and Seev Hirsch (1967) systematically put forth the product cycle approach in an effort to increase understanding of trade theory and introduce dynamics into trade. One of the model's major premises is that a country which has a strong competitive position in a particular industry at a given point in time may well lose this position when the industry enters into a new phase. This approach has been accepted as an established theory though it still remains inadequately...
Show moreRoymond Vernon (1966) and Seev Hirsch (1967) systematically put forth the product cycle approach in an effort to increase understanding of trade theory and introduce dynamics into trade. One of the model's major premises is that a country which has a strong competitive position in a particular industry at a given point in time may well lose this position when the industry enters into a new phase. This approach has been accepted as an established theory though it still remains inadequately tested. The television industry is the largest segment of the consumer electronics industry which has been frequently cited as an evidence to support the product cycle theory. The whole life of monochrome television in the United States was nicely explained by the product cycle theory. But it seems that the development of color television does not tell the same story.
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Date Issued
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1994
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PURL
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http://purl.flvc.org/fcla/dt/15058
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Subject Headings
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Product life cycle, Television advertising, New products--Marketing, Product management
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Format
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Document (PDF)
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Title
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Event tourism and the product life cycle: The Brimfield, Massachusetts Antiques and Collectibles Show.
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Creator
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Wong, Faith Judith, Florida Atlantic University, Ivy, Russell L.
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Abstract/Description
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Because every region, destination, site, of event is unique, it has been difficult to apply any one specific rule or model to enhance tourism planning. In manufacturing, and other economic areas, the product life cycle concept has been a proven method used in tracing the evolution of a product of industry through its various stages of life. In the past, most tourism models were used specifically to measure economic development, employment, foreign exchange, and tax revenues, but not the life...
Show moreBecause every region, destination, site, of event is unique, it has been difficult to apply any one specific rule or model to enhance tourism planning. In manufacturing, and other economic areas, the product life cycle concept has been a proven method used in tracing the evolution of a product of industry through its various stages of life. In the past, most tourism models were used specifically to measure economic development, employment, foreign exchange, and tax revenues, but not the life cycle of the destination or site itself In recent years however, a form of the product life cycle model has been found increasingly useful in tracing the stages of the tourism product and its components. The tourism life cycle model provides the opportunity to study the history of a destination, site, or event by identifying the causes that influence its transition through each of its stages. The purpose of this paper is to trace the evolution of a major U.S. antiquing event by using the product, of more precisely, the tourism life cycle model. It will examine the different stages which the event had traversed, and will attempt to show that the time may be at hand for promoters and other vested participants to engage in strategic planning in order to rejuvenate the event.
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Date Issued
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2000
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PURL
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http://purl.flvc.org/fcla/dt/12664
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Subject Headings
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Product life cycle, Tourism--Planning, Flea markets--Massachusetts, Antiques--Massachusetts--Exhibitions
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Format
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Document (PDF)
