Current Search: Product design (x)
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- Title
- The Gendered Rhetoric of Product Design: Why Are You Over Paying for Your Gender?.
- Creator
- McGinley, Shannon Rose, Mulvaney, Becky, Florida Atlantic University, Dorothy F. Schmidt College of Arts and Letters, School of Communication and Multimedia Studies
- Abstract/Description
-
This thesis identifies the price inconstancies between male and female consumer personal care products, such as razors and deodorants. Economic research suggests consumers purchase products based on their willingness to pay, which depends upon satisfaction granted from the product. If this is true, the question must be asked: what grants these consumers high satisfaction from product purchasing? To answer this question, this thesis investigates the rhetorical effect that stems from product...
Show moreThis thesis identifies the price inconstancies between male and female consumer personal care products, such as razors and deodorants. Economic research suggests consumers purchase products based on their willingness to pay, which depends upon satisfaction granted from the product. If this is true, the question must be asked: what grants these consumers high satisfaction from product purchasing? To answer this question, this thesis investigates the rhetorical effect that stems from product design. Using a rhetorical criticism technique, I analyze how product design allows consumers to project their gender identity. I assert that consumers are interpellated to choose products based on their gender. Once this interpellation takes place, a constitutive rhetoric formed by the product’s design already assumes the consumer’s wants by embedding masculine or feminine ideologies. The analysis shows product design perpetuates clear gender dichotomy and fortifies the belief of gender binaries.
Show less - Date Issued
- 2019
- PURL
- http://purl.flvc.org/fau/fd/FA00013239
- Subject Headings
- Consumer goods--Prices, Product design, Gender identity
- Format
- Document (PDF)
- Title
- Comparative analysis and application of various design for assembly methodologies to the design of electro-mechanical products.
- Creator
- Bhattacharya, Soumitra Sanat., Florida Atlantic University, Mazouz, Abdel Kader
- Abstract/Description
-
This thesis presents a methodology of Comparative Analysis of different Design for Assembly (DFA) Methods. Three DFA methods, Boothroyd's Design for Assembly, Design for Assembly Guidelines and Value Analysis are compared. A "Select DFA Software," is developed using Turbo C++, which would enable a product designer to make a comparative analysis of different DFA methods from which the designer can chose from. In using the Software the designer is not required to know in detail the different...
Show moreThis thesis presents a methodology of Comparative Analysis of different Design for Assembly (DFA) Methods. Three DFA methods, Boothroyd's Design for Assembly, Design for Assembly Guidelines and Value Analysis are compared. A "Select DFA Software," is developed using Turbo C++, which would enable a product designer to make a comparative analysis of different DFA methods from which the designer can chose from. In using the Software the designer is not required to know in detail the different DFA methods. Responses to, easy to understand factors that affect the selection of a DFA method enables the designer to use the Software meaningfully. Two case studies are conducted for application of the DFA Software and the three different DFA methods.
Show less - Date Issued
- 1992
- PURL
- http://purl.flvc.org/fcla/dt/14845
- Subject Headings
- Assembly-line methods, Production engineering, Engineering design--Data processing, Computer-aided design, Manufacturing processes--Automation
- Format
- Document (PDF)
- Title
- Environmental architecture.
- Creator
- Boyle, Austin, Gagaoudakis, Andrea, Perry, Tina, Florida Atlantic University
- Date Issued
- 2005-03
- PURL
- http://purl.flvc.org/fcla/dt/11530
- Subject Headings
- Green products--Design, Green technology, Environmental engineering, Dwellings--Environmental aspects
- Format
- Document (PDF)
- Title
- Optimal positioning of web page banner advertisements: an extension of hemispheric process theory.
- Creator
- Goodrich, Kendall., Florida Atlantic University, College of Business, Department of Marketing
- Abstract/Description
-
The purpose of this research is to determine whether optimal ad placement and page context can significantly impact advertising effects, by extending hemispheric processing theory. This study contributes to the marketing literature by 1) addressing theoretical conflicts regarding optimal hemispheric ad placement (more favorable effects with leftward photo ads and rightward text ads; Janiszewski 1988) and page context (matching activation from "priming" of opposing brain hemispheres...
Show moreThe purpose of this research is to determine whether optimal ad placement and page context can significantly impact advertising effects, by extending hemispheric processing theory. This study contributes to the marketing literature by 1) addressing theoretical conflicts regarding optimal hemispheric ad placement (more favorable effects with leftward photo ads and rightward text ads; Janiszewski 1988) and page context (matching activation from "priming" of opposing brain hemispheres Janiszewski 1990), 2) by evaluating multiple advertising effects in relation to mere exposure rather than focusing primarily on attitudes (Janiszewski 1988, 1990), and 3) by addressing an important knowledge gap regarding optimal Web advertising (Dahlen, Rasch and Rosengren 2003). A growing amount of money is being spent on Internet advertising, with revenues totaling $12.5 billion in 2005, up more than 30 percent over 2004 (IAB 2006). However, banner ad click-through rates are low (between .1 and .2 percent for standard ads; DoubleClick 2007) and only 10% of business executives believe that banner advertising is highly effective in generating new business (Forrester 2006). Advertisers continue to use banner ads, perhaps because the "branding" benefits are not limited to clickthroughs (Briggs and Hollis 1997). While numerous ad-related factors have been previously studied (e.g., ad context creative factors, recall/recognition effects, repetition), to the author's knowledge no research has examined the effect of banner ad placement on advertising outcomes such as attention, recognition, brand attitude and purchase intention., A 2 x 2 x 2 between subjects factorial design was implemented, in which the ad type (pictorial or verbal), ad placement (left or right of Web page), and the page type (text or image-oriented) were manipulated in an online environment. While the results only partially support the hypotheses (rank-ordered stimuli groups from "optimal" to "least optimal" effects) matching activation and hemispheric ad placement appeared to differentially affect advertising outcomes. A supplementary data analysis, which directly compared hemispheric ad placement and matching activation, indicates that matching activation has a greater effect on attention, while hemispheric ad placement has a greater effect on purchase intention. The findings suggest that online advertising efforts should be specifically matched with advertising goals. Managerial implications are discussed.
Show less - Date Issued
- 2007
- PURL
- http://purl.flvc.org/FAU/77642
- Subject Headings
- Product management, Internet advertising, Economic aspects, Logos (Symbols), Design, Marketing, Psychological aspects, Advertising, Effective frequency
- Format
- Document (PDF)