Current Search: Online social networks--Influence. (x)
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Title
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Focusing on the local, connecting to the global: the role and success of local media stations in Kargil.
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Creator
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Khan, Abdul Nasir, Fejes, Fred A., Florida Atlantic University, Dorothy F. Schmidt College of Arts and Letters, School of Communication and Multimedia Studies
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Abstract/Description
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This thesis is a study of the role of local television stations in Kargil (India), which investigates whether the success of local media in Kargil is a result of fulfilling the needs and desires of the local community, using the methods of content analysis, interviews, and surveys. Kargili local television stations have adopted global media technologies for disseminating their programs, but at the same time have changed some of the television convention to feed their needs and expectations of...
Show moreThis thesis is a study of the role of local television stations in Kargil (India), which investigates whether the success of local media in Kargil is a result of fulfilling the needs and desires of the local community, using the methods of content analysis, interviews, and surveys. Kargili local television stations have adopted global media technologies for disseminating their programs, but at the same time have changed some of the television convention to feed their needs and expectations of local viewers. The forces of globalization have not only exposed places like Kargil to new technologies, but it has given them an opportunity to participate in new discourses, to create a local media that is being used to address the specific concerns and problems of the local community.
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Date Issued
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2015
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PURL
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http://purl.flvc.org/fau/fd/FA00004449, http://purl.flvc.org/fau/fd/FA00004449
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Subject Headings
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Kargil (India)--Social aspects., Jammur and Kashmir (India)--Social aspects., Mass media--Kargil (India)--Social aspects., Mass media--Kargil (India)--Moral and ethical aspects., Online social networks--Influence.
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Format
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Document (PDF)