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'Indie' empowerment
Title
'Indie' empowerment: new media strategies and the rise of the independent artist.
Creator
Harris, Simone K., College of Business, Department of Management
Abstract/Description
The use of new media technology which refers to digital, computerized, or networked information and communication technologies such as the Internet, mobile devices, gaming, and social networks, has come to define the music industry today, and it is this technology that has empowered independent artists in such a way that they are now free to pursue heights of success previously only available to major label artists. New media technology has affected the traditional business models of major...
Show moreThe use of new media technology which refers to digital, computerized, or networked information and communication technologies such as the Internet, mobile devices, gaming, and social networks, has come to define the music industry today, and it is this technology that has empowered independent artists in such a way that they are now free to pursue heights of success previously only available to major label artists. New media technology has affected the traditional business models of major labels, it has resulted in gross decline in recording costs, given birth to new channels of music marketing, and business models, and has created a new music clientele that requires instant gratification, personalization, and connectivity. In the face of such change, independent artists have been empowered and can access opportunities to distribute music independently, market and promote music effectively to niche markets, secure publishing deals, while building their own community of dedicated fans.
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Date Issued
2010
PURL
http://purl.flvc.org/FAU/2705072
Subject Headings
Music, Economic aspects, Music and the Internet, Music trade, Music and globalization, Sound recordings, Marketing
Format
Document (PDF)
Pop Cultures: A Comparative Analysis of the American and South Korean Record Industries
Title
Pop Cultures: A Comparative Analysis of the American and South Korean Record Industries.
Creator
Marchand, Kanel, Abrams, Ira, Florida Atlantic University, College of Business, Department of Music
Abstract/Description
As the oldest recording industry in the world, the United States has set industry standards regarding record labels, publishing, live entertainment and music services. Since the beginning of the 20th century, American music has become a staple in worldwide pop culture, spreading to all four corners of the world. Indeed, the U.S. music industry has held the number one position in the ranking of the world’s top 10 largest music markets since its first record label, Columbia Records, was founded...
Show moreAs the oldest recording industry in the world, the United States has set industry standards regarding record labels, publishing, live entertainment and music services. Since the beginning of the 20th century, American music has become a staple in worldwide pop culture, spreading to all four corners of the world. Indeed, the U.S. music industry has held the number one position in the ranking of the world’s top 10 largest music markets since its first record label, Columbia Records, was founded in 1887. However, a relatively new genre of music is rapidly taking over the world’s pop music scene: South Korean pop music, otherwise known as K-pop. This thesis analyzes the similarities and differences between the two diverse music industries – with an emphasis on pop music – by first delving into the copyright and recording aspects of the business, followed by identifying key differences in each industry’s standards and aesthetics, and finally examining media consumption and marketing implications in the two countries.
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Date Issued
2017
PURL
http://purl.flvc.org/fau/fd/FA00004851, http://purl.flvc.org/fau/fd/FA00004851
Subject Headings
Music trade--Standards--United States., Music trade--Standards--Korea (South), Music trade--Technological innovations., Popular culture--United States--History and criticism., Popular culture--Korea (South)--History and criticism., Music and globalization--Korea (South), Popular culture and globalization--Korea (South)
Format
Document (PDF)