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'Indie' empowerment
Title
'Indie' empowerment: new media strategies and the rise of the independent artist.
Creator
Harris, Simone K., College of Business, Department of Management
Abstract/Description
The use of new media technology which refers to digital, computerized, or networked information and communication technologies such as the Internet, mobile devices, gaming, and social networks, has come to define the music industry today, and it is this technology that has empowered independent artists in such a way that they are now free to pursue heights of success previously only available to major label artists. New media technology has affected the traditional business models of major...
Show moreThe use of new media technology which refers to digital, computerized, or networked information and communication technologies such as the Internet, mobile devices, gaming, and social networks, has come to define the music industry today, and it is this technology that has empowered independent artists in such a way that they are now free to pursue heights of success previously only available to major label artists. New media technology has affected the traditional business models of major labels, it has resulted in gross decline in recording costs, given birth to new channels of music marketing, and business models, and has created a new music clientele that requires instant gratification, personalization, and connectivity. In the face of such change, independent artists have been empowered and can access opportunities to distribute music independently, market and promote music effectively to niche markets, secure publishing deals, while building their own community of dedicated fans.
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Date Issued
2010
PURL
http://purl.flvc.org/FAU/2705072
Subject Headings
Music, Economic aspects, Music and the Internet, Music trade, Music and globalization, Sound recordings, Marketing
Format
Document (PDF)
cultural politics of commercial jazz
Title
The cultural politics of commercial jazz.
Creator
Cartwright, Joan R., Florida Atlantic University, Budd, Michael N.
Abstract/Description
This thesis examines jazz music first as a language developed by African-Americans to communicate their desire for personal freedom and community, then as a commodity exploited by the commercial music industry dominated by European-Americans. Ownership and the ideology of critics are specific problems of cultural politics which hinder African-American innovators from attaining the commercial success enjoyed by white imitators, producers, and critics. Because real jazz is the creation of...
Show moreThis thesis examines jazz music first as a language developed by African-Americans to communicate their desire for personal freedom and community, then as a commodity exploited by the commercial music industry dominated by European-Americans. Ownership and the ideology of critics are specific problems of cultural politics which hinder African-American innovators from attaining the commercial success enjoyed by white imitators, producers, and critics. Because real jazz is the creation of African-American musicians struggling to have a voice in society, it is critically denounced and underexposed, lauded and rewarded far less than commercial jazz, its diluted counterpart designed for mass consumption rather than for nationalistic expression. European-Americans largely determine the commercial fortunes of jazz because they control the entertainment industry which consists of publishing, recording, literature, radio, television and film.
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Date Issued
1994
PURL
http://purl.flvc.org/fcla/dt/15001
Subject Headings
Jazz, Music and race, African Americans--Music, Music--Economic aspects--United States
Format
Document (PDF)
Big data and analytics: the future of music marketing
Title
Big data and analytics: the future of music marketing.
Creator
Capodilupo, Daniella, Abrams, Ira, Florida Atlantic University, College of Business, Department of Management
Abstract/Description
This is a comprehensive study of how Big Data and analytics will be the future of music marketing. There has been a recent trend of being able to turn metrics into quantifiable, real-word predictions. With an increase in online music consumption along with the use of social media there is now a clearer view than ever before about how this will happen. Instead of solely relying on big record companies for an artist to make it to the big time, there is now a plethora of data and analytics...
Show moreThis is a comprehensive study of how Big Data and analytics will be the future of music marketing. There has been a recent trend of being able to turn metrics into quantifiable, real-word predictions. With an increase in online music consumption along with the use of social media there is now a clearer view than ever before about how this will happen. Instead of solely relying on big record companies for an artist to make it to the big time, there is now a plethora of data and analytics available not just to a small number of big companies, but to anyone.
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Date Issued
2015
PURL
http://purl.flvc.org/fau/fd/FA00004353, http://purl.flvc.org/fau/fd/FA00004353
Subject Headings
Big data -- Economic aspects, Consumer behavior, Internet marketing, Marketing -- Data processing, Music and the Internet, Musical analysis -- Data processing
Format
Document (PDF)