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(1 - 14 of 14)
- Title
- Viral advertising: conceptual and empirical examination of antecedents, context and its influence on purchase intentions.
- Creator
- Petrescu, Maria., College of Business, Department of Marketing
- Abstract/Description
-
The purpose of this paper is to focus on viral advertising and study the conditions under which ads become viral, how they are intentionally transmitted by consumers to their social network and their relationship with classical advertising variables, such as attitude toward the ad, attitude toward the brand and purchase intention of the consumer. We first analyze studies focusing on different aspects of the viral communication, "electronic word-of-mouth", "word-of-mouse", "viral marketing"...
Show moreThe purpose of this paper is to focus on viral advertising and study the conditions under which ads become viral, how they are intentionally transmitted by consumers to their social network and their relationship with classical advertising variables, such as attitude toward the ad, attitude toward the brand and purchase intention of the consumer. We first analyze studies focusing on different aspects of the viral communication, "electronic word-of-mouth", "word-of-mouse", "viral marketing" and "buzz" in order to clarify the concept of viral advertising. After clarifying the viral advertising concept, the project analyzes the viral process and its main antecedents and influencers, by taking into consideration emotional and ad appeals theories. The results show that ad appeals influence attitude toward the ad and viral intentions, with humor being the most significant appeal in the context of viral advertising. The study also focuses on the social aspects of advertising and consumption , including influential differences related to the source of the message, social influencers analyzed in the socialization literature, such as family and peers, the tie strength element from the social network theory and consumer market maven traits. The findings show the significance of family communication and market maven characteristics in relation to consumers' viral intentions. We then integrate our key variable, viral intentions, in a classical advertising framework based on attitudes theory and their influence on behavioral intentions. The results confirm previously studied relationships between attitude toward the ad, attitude toward the brand and purchase intentions., The findings bring into attention two key new relationships: the significant effect of attitude toward the brand on viral intentions, and the positive relationship between viral intentions and purchase intentions, a very important relationship for marketing research the viral advertising concept, analyzes its key antecedents, and studies the relationship between attitudes and behavioral intentions in a viral advertising context. The paper also establishes a key positive relationship between viral intentions and purchase intentions regarding the advertised product.
Show less - Date Issued
- 2012
- PURL
- http://purl.flvc.org/FAU/3352280
- Subject Headings
- Viral marketing, Marketing, Management, Relationship marketing, Internet marketing, Mass media, Social aspects, Consumer behavior
- Format
- Document (PDF)
- Title
- Communication and interactivity in B2B relationships.
- Creator
- Murphy, Micah, Sashi, C. M., College of Business, Department of Marketing
- Abstract/Description
-
This research explores the impact of interactive communication on business-to business (B2B) relationships. In the past decade the internet and especially social media as a mode of communication has grown rapidly in both consumer and business markets. Drawing on marketing channels and communications literature this paper identifies the dimensions of interactive communication and develops a theoretical framework to examine their impact on satisfaction, commitment, and advocacy. Media...
Show moreThis research explores the impact of interactive communication on business-to business (B2B) relationships. In the past decade the internet and especially social media as a mode of communication has grown rapidly in both consumer and business markets. Drawing on marketing channels and communications literature this paper identifies the dimensions of interactive communication and develops a theoretical framework to examine their impact on satisfaction, commitment, and advocacy. Media synchronicity theory and the concept of the internet as an alternative to the real world are used to distinguish between digital and non-digital modes of communication. Relationship marketing is used to identify the dimensions of interactivity: rationality, social interaction, contact density, and reciprocal feedback. The framework developed is usedto explore the influence of face-to-face (F2F), digital, and traditional, impersonalcommunications on the dimensions of interactivity.Hypotheses linking the mode of communication: personal, digital, and impersonal with the dimensions of interactivity and relational outcomes are empirically examined with data from the commercial printing and graphic design industry. Confirmatory Factor Analysis is used to analyze the measurement and structural model. Personal, F2F communication has the greatest impact on social interaction, reciprocal feedback, and number of contacts. Digital communication has a weaker effect on these dimensions and impersonal communication has the weakest effect. Personal and Digital have equal impacts on rationality and rationality is the only dimension of interactivity positively associated with relationship satisfaction. Contact density has a negative impact on relationship satisfaction and this negative impact is greater with personal communication that it is with digital. The study shows that affective commitment leads to advocacy in a B2B channel, but trust and calculative commitment have no impact on advocacy. The findings of the study have implications for both managers and researchers regarding the mode and content of communications in B2B relationships.
Show less - Date Issued
- 2013
- PURL
- http://purl.flvc.org/fau/fd/FA0004040
- Subject Headings
- Business logistics -- Management, Customer relations, Marketing -- Social aspects, Sales management, Web services -- Management
- Format
- Document (PDF)
- Title
- Factors separating winners and losers in e-business.
- Creator
- O'Leary, Bay, Florida Atlantic University, Korgaonkar, Pradeep
- Abstract/Description
-
The rapid growth and integration of the Internet as a communication and commercial medium into our society and economy has changed both in many ways. This dissertation is an exploratory study of factors deemed significant in the context of e-business success or failure. A survey instrument is used in addition to qualitative data was gathered from in-depth interviews. Drawing upon the literature from the area of new business in brick and mortar (B&M) firms, an examination of the factors that...
Show moreThe rapid growth and integration of the Internet as a communication and commercial medium into our society and economy has changed both in many ways. This dissertation is an exploratory study of factors deemed significant in the context of e-business success or failure. A survey instrument is used in addition to qualitative data was gathered from in-depth interviews. Drawing upon the literature from the area of new business in brick and mortar (B&M) firms, an examination of the factors that lead to the success or failure of new brick and mortar businesses are examined in terms of new e business companies. Also examined in this study are the business strategies that an e-commerce site should be addressing to avoid failure factors and the types of e-business models that have been employed and have proven to be successful or destructive to an e-business. In an attempt to understand the marketing and managerial implications for the success or failure of an e-business, seven factors are included in the study which have been selected from a group of factors found to be significant in several studies on the factors leading to the success or failure of small businesses in the brick and mortar world and factors which may be considered relevant to an e-business. These are; management factors, entrepreneur factors, product/service factors, marketing factors, market factors, financial factors, and Web site design and efficiency factors.
Show less - Date Issued
- 2003
- PURL
- http://purl.flvc.org/fcla/dt/12060
- Subject Headings
- Electronic Commerce, Internet Marketing, Electronic Commerce--Management, Entrepreneurship
- Format
- Document (PDF)
- Title
- Enhancing the effectiveness of online video advertising through interactivity.
- Creator
- Robinson, Arnold, Korgaonkar, Pradeep, Florida Atlantic University, College of Business, Department of Marketing
- Abstract/Description
-
This research examines how incorporating interactivity into online video advertisements effects the following key marketing dependent variables: a) Involvement with the Advertisement, b) Ad Recall, c) Attitude towards the website, d) Attitude towards the Advertisement, e) Attitude towards the Brand, and f) Purchase Intention. Deriving from past Interactivity research, three important facets of interactivity are identified; User Control, Two-way Communication and Synchronicity. In order to...
Show moreThis research examines how incorporating interactivity into online video advertisements effects the following key marketing dependent variables: a) Involvement with the Advertisement, b) Ad Recall, c) Attitude towards the website, d) Attitude towards the Advertisement, e) Attitude towards the Brand, and f) Purchase Intention. Deriving from past Interactivity research, three important facets of interactivity are identified; User Control, Two-way Communication and Synchronicity. In order to test an Internet based 2 (User Control: high or low) X 2 (two-way communication: high or low) X 2 (synchronicity: high or low) between subjects experimental design, 8 different online video platforms were created. The online video experiment was administered to approximately 400 students in a large South-Eastern school. Overall the findings regarding interactivity in online video advertising found no significant effect of synchronicity on the dependent variables. There was however a significant interaction effect of user control and two-way communication on the dependent variables. These interaction effects were examined further with a cell means multiple comparison analysis. User control and two-way communication were found to have a significant interaction effect on ad recall, purchase intention and attitude towards the brand. User control had a significant effect on involvement and two-way communication had a significant effect on attitude towards the website. There was no effect of UC or TWC on attitude towards the ad.
Show less - Date Issued
- 2014
- PURL
- http://purl.flvc.org/fau/fd/FA00004156, http://purl.flvc.org/fau/fd/FA00004156
- Subject Headings
- Internet advertising, Internet videos, Marketing -- Graphic methods, Marketing -- Management, Online social networks, Social media
- Format
- Document (PDF)
- Title
- Tailored vs. invasive advertising: an empirical examination of antecedents and outcomes of consumers’ attitudes toward personalized advertising.
- Creator
- Gironda, John, Korgaonkar, Pradeep, Florida Atlantic University, College of Business, Department of Marketing
- Abstract/Description
-
Personalized advertising represents an emerging trend in online advertising. Using enhanced data collection techniques, marketers can craft seemingly made to order advertisements tailored to specific individuals. In turn, this should lead to advertisements that are more relevant for consumers and more effective for marketers. Therefore, personalized advertising has the potential to benefit both consumers and firms alike. However, consumer acceptance of the technique remains a huge hurdle, as...
Show morePersonalized advertising represents an emerging trend in online advertising. Using enhanced data collection techniques, marketers can craft seemingly made to order advertisements tailored to specific individuals. In turn, this should lead to advertisements that are more relevant for consumers and more effective for marketers. Therefore, personalized advertising has the potential to benefit both consumers and firms alike. However, consumer acceptance of the technique remains a huge hurdle, as many consumers seem uncomfortable with the practice due in part to privacy concerns over the vast amounts of data collected and analyzed when generating personalized advertisements. Therefore, it is critical to garner a better understanding of consumers’ attitudes towards personalized advertising in order to be able to use those insights to alleviate consumer privacy concerns. The purpose of this research is to work towards developing a more thorough understanding of consumers’ attitudes towards personalized advertising by exploring the antecedents and outcomes of those attitudes. In particular, we examine what factors determine whether personalized advertising is perceived favorably vs. invasively by consumers and what effects those perceptions have on consumers’ attitudes and intentions. The research lends contributions to academicians, marketing practitioners, and consumers by helping to achieve an increased understanding of personalized advertising’s impact on consumers’ perceptions. The empirical study employed in this research utilizes a conceptual framework that integrates privacy calculus theory with previous research on invasiveness, advertising acceptance, and innovation adoption. In addition, this research contributes to the marketing and information privacy literatures by making a theoretical connection between perceived invasiveness and its relationship with privacy concerns, as well as its impact on consumers’ attitudes and behavioral intentions. The results from the empirical research reveal that a number of constructs, such as perceived invasiveness, privacy concerns, perceived usefulness, and consumer innovativeness demonstrate significant relationships with consumers attitudes and behavioral intentions in the context of personalized advertising. Implications for managers, researchers, and consumers are discussed.
Show less - Date Issued
- 2014
- PURL
- http://purl.flvc.org/fau/fd/FA00004114, http://purl.flvc.org/fau/fd/FA00004114
- Subject Headings
- Consumer behavior, Consumer relations, Decision support systems, Information display systems, Marketing -- Management, Relationship marketing
- Format
- Document (PDF)
- Title
- The impact of reputation orientation on marketing strategy formation and performance.
- Creator
- Goldring, Deborah, College of Business, Department of Marketing
- Abstract/Description
-
This research explores the attitudes held by marketing managers about building their company's corporate reputation, and about the impact of their actions on performance. In an environment of costly brand building, declining customer loyalty, and increasing scrutiny from stakeholders who demand corporate responsibility and transparency, a concern for corporate reputation is increasingly important for everyone in the company, including marketing managers. The marketing literature, however, has...
Show moreThis research explores the attitudes held by marketing managers about building their company's corporate reputation, and about the impact of their actions on performance. In an environment of costly brand building, declining customer loyalty, and increasing scrutiny from stakeholders who demand corporate responsibility and transparency, a concern for corporate reputation is increasingly important for everyone in the company, including marketing managers. The marketing literature, however, has not explored how managers who are concerned about the reputation of their companies can effectively adapt marketing strategy for reputation enhancement. The theoretical justification for this research is grounded in stakeholder theory, dynamic capabilities theory, and strategic choice theory. The study contributes to the marketing strategy literature and the nascent field of stakeholder marketing. It makes a theoretical connection between the corporate-level construct of reputation orientation, and its impact on functional-level decisions about marketing strategy. Reputation orientation is the concern that top management and employees share about their company's commitment to nurturing a positive corporate reputation among key stakeholders. A scale for reputation was conceptually defined and empirically tested (Churchill, 1979). It consists of three dimensions: consciously created corporate identity, internal identity dissemination, and external stakeholder impact. Reputation orientation was found to be a valid and reliable construct that was further tested within the framework of how marketing managers formulate, implement, and evaluate their strategic marketing decisions. This research also tested the impact of stakeholder-conscious marketing strategy on corporate reputation and marketing performance., The results from the empirical research indicate that organizations with a reputation orientation devise and select marketing strategies that focus on the needs and concerns of customers and other key stakeholders. Reputation orientation guides a stakeholder-conscious marketing strategy, such that marketing strategy decisions take into consideration both the impacts on corporate reputation and marketing performance without sacrificing either. The implications for marketing practice is that marketing managers can deliberately choose marketing strategies that build a strong corporate reputation by considering the concerns of customers and other key stakeholders at the earliest stages of marketing strategy formulation.
Show less - Date Issued
- 2011
- PURL
- http://purl.flvc.org/FAU/3357426
- Subject Headings
- Communication in marketing, Communication in organizations, Corporate image, Management, Business communication, Corporate governance, Industrial management
- Format
- Document (PDF)
- Title
- Institutional Distance, Social Capital, and the Performance of Foreign Acquisitions in the United States.
- Creator
- Rottig, Daniel, Reus, Taco H., Florida Atlantic University
- Abstract/Description
-
This dissertation examined the roles of institutional distance and corporate social capital in the unique context of foreign acquisitions in the United States. A conceptual framework was developed which suggests that institutional distance has a dual impact on international acquisition performance. Institutional distance makes it more difficult for foreign acquirers to establish legitimacy in the United States, and therefore adversely affects acquisition success. Institutional distance also...
Show moreThis dissertation examined the roles of institutional distance and corporate social capital in the unique context of foreign acquisitions in the United States. A conceptual framework was developed which suggests that institutional distance has a dual impact on international acquisition performance. Institutional distance makes it more difficult for foreign acquirers to establish legitimacy in the United States, and therefore adversely affects acquisition success. Institutional distance also has a beneficial effect on acquisition performance to the extent to which it provides valuable opportunities for institutional arbitrage. Corporate social capital was discussed as a strategy to aid foreign MNCs in overcoming the detrimental, and leveraging the beneficial effects of institutional distance on these cross-border transactions. Analysis results based on a sample of 247 large-scale acquisitions in the US by publicly traded foreign acquirers that were made between 2000 and 2005 provided overall support for the hypothesized model. It was found that each of the three dimensions of institutional distance - regulatory, normative, and cultural distance- was negatively associated with the local media endorsement of foreign acquirers. Furthermore, regulatory distance was negatively associated with the investment ratings of foreign acquirers, and normative distance had a positive impact on the number of local lawsuits filed against these firms. Results from this study also showed that the existence of corporate social capital aided foreign acquirers in overcoming the negative effect of regulatory distance on both the firms' investment ratings and their local media endorsement. The findings further revealed that media endorsement of foreign acquirers in the United States was positively related to acquisition performance as indicated by cumulative abnormal returns. Moreover, legitimate foreign acquirers with high investment ratings were able to leverage cultural distance, given that the relationship between investment ratings and acquisition performance was positive for this group of acquirers. The results reported in this study therefore emphasize the importance of organizational legitimacy and corporate social capital for international acquisition performance, and shed light on the detrimental and beneficial roles of institutional distance in this context. In so doing, this dissertation strengthens institutional theory and social capital theory as powerful perspectives in international strategic management.
Show less - Date Issued
- 2008
- PURL
- http://purl.flvc.org/fau/fd/FA00000611
- Subject Headings
- International Economic Relations, Foreign Trade Regulation, Export Marketing--Management, International Business Enterprises--Management
- Format
- Document (PDF)
- Title
- Application of reference point theory to merger activity and characteristics.
- Creator
- Chira, Inga., College of Business, Department of Finance
- Abstract/Description
-
In Essay I, I analyze the impact of the target and bidder reference points on the probability of acquisition under general economic conditions as well as in strong/weak economic periods. I find that the target and the bidder reference points have a significant impact on the probability of a firm becoming a bidder or a target. While the target reference point also has a significant impact on the successful completion of the merger, the bidder reference point does not. In addition, I find that...
Show moreIn Essay I, I analyze the impact of the target and bidder reference points on the probability of acquisition under general economic conditions as well as in strong/weak economic periods. I find that the target and the bidder reference points have a significant impact on the probability of a firm becoming a bidder or a target. While the target reference point also has a significant impact on the successful completion of the merger, the bidder reference point does not. In addition, I find that the target reference point is a significant determinant of management-led buyout mergers, while the bidder reference point has a significant impact on the probability of the bidder launching a hostile bid. In Essay II, I focus on the impact of the target and bidder reference points on the method of payment in the context of what the target seeks, what the bidder offers, and what the two parties use as their final method of payment. The analysis is performed under general economic conditions and in strong/weak economic periods. I find that while the target reference point has a strong impact on the method of payment agreed upon between the two parties, the bidder reference point does not. This is especially important given that the bidder reference point influences the consideration offered by the bidder but does not translate into a significant impact on the final method of payment. In essay III, I examine the impact of bidder reference point on public targets and the impact of bidder and target reference points on private firms. I analyze the aforementioned relationships under different economic conditions. Consistent with the literature on premium and public targets, I find that the target reference point has a strong and positive relationship with the premium paid for private firms. The relationship is stronger in weak economic times., At the same time, I do not find any evidence that the bidder reference point exerts a significant influence on the premium paid for public firms. Interestingly, the relationship between the bidder reference point and the premium paid for private firms is negative and significant.
Show less - Date Issued
- 2013
- PURL
- http://purl.flvc.org/FAU/3360773
- Subject Headings
- Consolidation and merger of corporations, Market segmentation, Negotiation in business, Industrial management
- Format
- Document (PDF)
- Title
- Improving methods of communication based on culture in the business environment.
- Creator
- Burton, Walter N., Dorothy F. Schmidt College of Arts and Letters, School of Communication and Multimedia Studies
- Abstract/Description
-
The ability to understand the individuals that we deal with on a daily basis can give anyone who focuses on this knowledge a competitive advantage in today's business world. In today's fast paced and globally expanding business world, it is critical to explore innovative approaches that will facilitate the process and time it typically takes to establish business relationships. When it is imperative to quickly create a business relationship between individuals that are unknown to each other,...
Show moreThe ability to understand the individuals that we deal with on a daily basis can give anyone who focuses on this knowledge a competitive advantage in today's business world. In today's fast paced and globally expanding business world, it is critical to explore innovative approaches that will facilitate the process and time it typically takes to establish business relationships. When it is imperative to quickly create a business relationship between individuals that are unknown to each other, identifying the city or region of the individual with whom a relationship is being formed and understanding that culture will help build a common ground which will facilitate and enhance the newly established working relationship. This paper shows how this can be achieved.
Show less - Date Issued
- 2008
- PURL
- http://purl.flvc.org/FAU/165671
- Subject Headings
- Business communication, Communication in management, Organizational effectiveness, Interpersonal relations, Relationship marketing, Corporate culture
- Format
- Document (PDF)
- Title
- Optimal positioning of web page banner advertisements: an extension of hemispheric process theory.
- Creator
- Goodrich, Kendall., Florida Atlantic University, College of Business, Department of Marketing
- Abstract/Description
-
The purpose of this research is to determine whether optimal ad placement and page context can significantly impact advertising effects, by extending hemispheric processing theory. This study contributes to the marketing literature by 1) addressing theoretical conflicts regarding optimal hemispheric ad placement (more favorable effects with leftward photo ads and rightward text ads; Janiszewski 1988) and page context (matching activation from "priming" of opposing brain hemispheres...
Show moreThe purpose of this research is to determine whether optimal ad placement and page context can significantly impact advertising effects, by extending hemispheric processing theory. This study contributes to the marketing literature by 1) addressing theoretical conflicts regarding optimal hemispheric ad placement (more favorable effects with leftward photo ads and rightward text ads; Janiszewski 1988) and page context (matching activation from "priming" of opposing brain hemispheres Janiszewski 1990), 2) by evaluating multiple advertising effects in relation to mere exposure rather than focusing primarily on attitudes (Janiszewski 1988, 1990), and 3) by addressing an important knowledge gap regarding optimal Web advertising (Dahlen, Rasch and Rosengren 2003). A growing amount of money is being spent on Internet advertising, with revenues totaling $12.5 billion in 2005, up more than 30 percent over 2004 (IAB 2006). However, banner ad click-through rates are low (between .1 and .2 percent for standard ads; DoubleClick 2007) and only 10% of business executives believe that banner advertising is highly effective in generating new business (Forrester 2006). Advertisers continue to use banner ads, perhaps because the "branding" benefits are not limited to clickthroughs (Briggs and Hollis 1997). While numerous ad-related factors have been previously studied (e.g., ad context creative factors, recall/recognition effects, repetition), to the author's knowledge no research has examined the effect of banner ad placement on advertising outcomes such as attention, recognition, brand attitude and purchase intention., A 2 x 2 x 2 between subjects factorial design was implemented, in which the ad type (pictorial or verbal), ad placement (left or right of Web page), and the page type (text or image-oriented) were manipulated in an online environment. While the results only partially support the hypotheses (rank-ordered stimuli groups from "optimal" to "least optimal" effects) matching activation and hemispheric ad placement appeared to differentially affect advertising outcomes. A supplementary data analysis, which directly compared hemispheric ad placement and matching activation, indicates that matching activation has a greater effect on attention, while hemispheric ad placement has a greater effect on purchase intention. The findings suggest that online advertising efforts should be specifically matched with advertising goals. Managerial implications are discussed.
Show less - Date Issued
- 2007
- PURL
- http://purl.flvc.org/FAU/77642
- Subject Headings
- Product management, Internet advertising, Economic aspects, Logos (Symbols), Design, Marketing, Psychological aspects, Advertising, Effective frequency
- Format
- Document (PDF)
- Title
- Product cycle theory and the television industry of the United States.
- Creator
- Chen, Wei., Florida Atlantic University, Scott, Gerald E., College of Business, Department of Economics
- Abstract/Description
-
Roymond Vernon (1966) and Seev Hirsch (1967) systematically put forth the product cycle approach in an effort to increase understanding of trade theory and introduce dynamics into trade. One of the model's major premises is that a country which has a strong competitive position in a particular industry at a given point in time may well lose this position when the industry enters into a new phase. This approach has been accepted as an established theory though it still remains inadequately...
Show moreRoymond Vernon (1966) and Seev Hirsch (1967) systematically put forth the product cycle approach in an effort to increase understanding of trade theory and introduce dynamics into trade. One of the model's major premises is that a country which has a strong competitive position in a particular industry at a given point in time may well lose this position when the industry enters into a new phase. This approach has been accepted as an established theory though it still remains inadequately tested. The television industry is the largest segment of the consumer electronics industry which has been frequently cited as an evidence to support the product cycle theory. The whole life of monochrome television in the United States was nicely explained by the product cycle theory. But it seems that the development of color television does not tell the same story.
Show less - Date Issued
- 1994
- PURL
- http://purl.flvc.org/fcla/dt/15058
- Subject Headings
- Product life cycle, Television advertising, New products--Marketing, Product management
- Format
- Document (PDF)
- Title
- Validating the search, experience, and credence product classification framework in a model of patronage intentions.
- Creator
- Girard, Tulay., Florida Atlantic University, Korgaonkar, Pradeep
- Abstract/Description
-
Although the Internet as a shopping medium provides convenience to easily access products, the U.S. e-commerce retail sales still make up a very small percentage of the U.S. total retail sales. To better understand what influences consumers' choices to shop for products or services on the Internet versus local retail stores, this study tests the influence of antecedent factors of consumer patronage intentions for Internet and local retail stores. The study draws the antecedent factors from...
Show moreAlthough the Internet as a shopping medium provides convenience to easily access products, the U.S. e-commerce retail sales still make up a very small percentage of the U.S. total retail sales. To better understand what influences consumers' choices to shop for products or services on the Internet versus local retail stores, this study tests the influence of antecedent factors of consumer patronage intentions for Internet and local retail stores. The study draws the antecedent factors from the extant literature, which include product classes, the importance consumers place on retailer attributes, and consumer perceived risk in product classes. Because the Internet instituted a convenient shopping medium with information distribution and search capabilities, nomological validity of the search, experience, and credence (SEC) product classification framework is tested in the online shopping context. This study tests the validity of the SEC product classification framework by examining whether significant differences exist in (1) the level of importance that consumers place on retailer attributes, (2) the amount and type of risks that online shoppers perceive in product classes (search, experience, and credence), and (3) their patronage intentions for two retailer types---Internet and local retail stores---based on product classes. In the same model, the study also tests the mediating effects of perceived risk in product classes in the relationship between the importance of retailer attributes and patronage intentions for retailer types. Although the relationships between some of the antecedent factors of patronage intentions have been tested in previous studies, they have never been tested jointly in the context of Internet shopping. Data were collected in three stages. The first two stages were the pretest studies that were conducted to select products as examples to represent each product category. The hypotheses were tested using data collected from a nationwide survey of those who previously purchased products or services on the Internet. The results of the analyses support the hypotheses.
Show less - Date Issued
- 2005
- PURL
- http://purl.flvc.org/fcla/dt/12142
- Subject Headings
- Marketing--Planning, Consumer behavior, Retail trade--Management, Consumers' preferences--Longitudinal studies, Electronic commerce
- Format
- Document (PDF)
- Title
- Entropic Considerations of Efficiency in the West Texas Intermediate Crude Oil Futures Market.
- Creator
- Sagul, Ryan, Yuhn, Ky-hyang, Florida Atlantic University, College of Business, Department of Economics
- Abstract/Description
-
For the last fifty years, the efficient market hypothesis has been the central pillar of economic thought and touted by all, despite Sanford Grossman’ and Nobel prize winner Joseph Stiglitz’ objection in 1980. Andrew Lo updated the efficient market hypothesis in 2004 to reconcile irrational human behavior and cold, calculating automatons. This thesis utilizes 33 years of oil futures, GARCH regressions, and the Jensen-Shannon informational criteria to provide extensive empirical objections to...
Show moreFor the last fifty years, the efficient market hypothesis has been the central pillar of economic thought and touted by all, despite Sanford Grossman’ and Nobel prize winner Joseph Stiglitz’ objection in 1980. Andrew Lo updated the efficient market hypothesis in 2004 to reconcile irrational human behavior and cold, calculating automatons. This thesis utilizes 33 years of oil futures, GARCH regressions, and the Jensen-Shannon informational criteria to provide extensive empirical objections to informational efficiency. The results demonstrate continuously inefficient oil future markets which exhibit decreased informational efficiency during recessionary periods, advocating the adaptive market hypothesis over the efficient market hypothesis.
Show less - Date Issued
- 2016
- PURL
- http://purl.flvc.org/fau/fd/FA00004730, http://purl.flvc.org/fau/fd/FA00004730
- Subject Headings
- Capital market -- Psychological aspects, Energy industries -- Risk management, Financial risk management -- Mathematical models, Futures, Investment analysis, Petroleum industry and trade -- Economic aspects, Stocks -- Mathematical models
- Format
- Document (PDF)
- Title
- The Role of Cues in Buyers' Evaluations of Service Innovations.
- Creator
- Ramesan, Jayendra, Florida Atlantic University, Georgoff, David M.
- Abstract/Description
-
This dissertation integrates knowledge from consumer behavior, diffusion research, strategy and MIS to investigate the effects of information cues such as price, brand equity, and technology on buyers' service evaluations and behavioral intentions. Specifically, the effects of these information cues on buyers' perceptions of service quality, value and purchase intentions are examined. In addition, this study examines the role of two intervening variables, namely, sacrifice (monetary costs)...
Show moreThis dissertation integrates knowledge from consumer behavior, diffusion research, strategy and MIS to investigate the effects of information cues such as price, brand equity, and technology on buyers' service evaluations and behavioral intentions. Specifically, the effects of these information cues on buyers' perceptions of service quality, value and purchase intentions are examined. In addition, this study examines the role of two intervening variables, namely, sacrifice (monetary costs) and ease of use (non-monetary costs) in buyers' service evaluations. Two interactive services, a home banking service (Citibank & Ameritech) and a home shopping service (Time Warner) were described in a concept test format to subjects in a 4 x 2 x 2 between-subjects factorial design experiment. The sample for the home banking service (281) was composed of undergraduate students drawn from the university while the sample for the home shopping service (409), was composed of individuals living in the South Florida area. The experimental treatments, manipulation checks, dependent and intervening variables were measured using multiple-item seven point Likert-type scales. The data was analyzed using econometric modeling techniques. In both experiments, service quality perceptions were found to be significantly influenced by technology and brand equity perceptions. Brand equity was the main determinant of service quality in both experiments. Service value perceptions were driven by direct effects from service quality, sacrifice and ease of use and indirectly driven by technology and price perceptions. The role of brand equity in value perceptions is ambiguous. Sacrifice was related positively to price perceptions in both studies. Purchase intentions were explained only by value perceptions in both studies. The results suggest that service quality and service value are very different. The value function is more complex than service quality. Service organizations that attempt to create customer value by maximizing service quality ratings at the lowest price need to emphasize other value based determinants such as technology and ease of use. The model suggests a crossfunctional approach should be employed for service design and development in order to maximize service quality and customer value. In addition, this study recommends a substantive pre-launch service concept development and delivery effort by service organizations before introducing new services.
Show less - Date Issued
- 1996
- PURL
- http://purl.flvc.org/fcla/dt/12452
- Subject Headings
- Human Information Processing--Research, Consumer Satisfaction--Evaluation, Marketing--Management, Quality of Products--Evaluation, Technological innovations, Customer services--Quality control
- Format
- Document (PDF)
