Current Search: Fashion--Social aspects (x)
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Title
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Celebrating diversity through fashion? A cultural analysis of Tommy Hilfiger online.
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Creator
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Taylor, Adam D., Florida Atlantic University, Scodari, Christine
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Abstract/Description
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Tommy Hilfiger is a popular fashion designer who incorporates a unique mix of style, patriotism and cultural diversity into the advertising and marketing of his products. But does his approach communicate true equality or divide Americans through race, class, and/or consumerism? Does his conceptualization of cultural diversity support ideals of multiculturalism or promote principles of assimilation? Tommy Hilfiger's official website, www.tommy.com, is analyzed from a cultural studies...
Show moreTommy Hilfiger is a popular fashion designer who incorporates a unique mix of style, patriotism and cultural diversity into the advertising and marketing of his products. But does his approach communicate true equality or divide Americans through race, class, and/or consumerism? Does his conceptualization of cultural diversity support ideals of multiculturalism or promote principles of assimilation? Tommy Hilfiger's official website, www.tommy.com, is analyzed from a cultural studies perspective to examine these questions. Political economic, cultural economic and semiotic theories are applied at the levels of production, text and consumption to reveal whether hegemonic or counter-hegemonic themes prevail. As a result, it is determined that hegemonic themes of white, Anglo-Americanism and consumerism do prevail, while counter-hegemonic messages of multiculturalism are less dominant. Findings also indicate that there is still much progress to be made in terms of achieving cultural equality in the United States.
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Date Issued
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2004
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PURL
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http://purl.flvc.org/fcla/dt/13184
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Subject Headings
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Fashion--Social aspects, Internet advertising, Internet marketing, Multiculturalism, Fashion--Psychological aspects, Clothing and dress--Marketing, Hilfiger, Tommy
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Format
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Document (PDF)
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Title
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Fashion as communication: Jacqueline Kennedy's rhetoric of style.
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Creator
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Remirez, Christine Marie., Florida Atlantic University, Mulvaney, Becky
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Abstract/Description
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Fashion is a form of rhetoric. It has the power to communicate whether intentionally or not. Jacqueline Kennedy utilized this form of communication to express herself to create a new image of the White House, and to educate the American public on nuances. To her, the various aspects of fashion were strategies that allowed her to create a rhetoric all her own and one that was widely esteemed and emulated. Her creative use of style helped fulfill the public's desire for change in the White...
Show moreFashion is a form of rhetoric. It has the power to communicate whether intentionally or not. Jacqueline Kennedy utilized this form of communication to express herself to create a new image of the White House, and to educate the American public on nuances. To her, the various aspects of fashion were strategies that allowed her to create a rhetoric all her own and one that was widely esteemed and emulated. Her creative use of style helped fulfill the public's desire for change in the White House. Essentially, Jackie added an aura that completed the "New Frontier" administration her husband promised. She had set new standards. Her popular style was copied not only because it was aesthetically pleasing, but because it constructed a compelling mystique composed in part by her wealth coupled with her high social and political standing.
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Date Issued
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1999
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PURL
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http://purl.flvc.org/fcla/dt/15686
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Subject Headings
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Fashion--Psychological aspects, Fashion--Social aspects, Onassis, Jacqueline Kennedy, 1929-1994, Rhetoric--Political aspects, Communication in politics
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Format
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Document (PDF)