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- Title
- THE DETERMINANTS OF EXPORT PERFORMANCE.
- Creator
- FISCHLOWITZ, ELODIE., Florida Atlantic University, Lall, Rajiv, College of Business, Department of Economics
- Abstract/Description
-
Neoclassical trade theory and its extensions are presented to provide a basis for understanding the determinants of export performance. Past empirical studies are also utilized to aid in the formulation of hypotheses to explain revealed comparative advantage .in the case of Indian exports. A cross-sectoral analysis of 57 manufacturing industries within India employs both economic and policy explanatory variables. Ordinary least squares and Probit methods test the potential determinants of...
Show moreNeoclassical trade theory and its extensions are presented to provide a basis for understanding the determinants of export performance. Past empirical studies are also utilized to aid in the formulation of hypotheses to explain revealed comparative advantage .in the case of Indian exports. A cross-sectoral analysis of 57 manufacturing industries within India employs both economic and policy explanatory variables. Ordinary least squares and Probit methods test the potential determinants of export performance and direction of trade.
Show less - Date Issued
- 1984
- PURL
- http://purl.flvc.org/fcla/dt/14204
- Subject Headings
- Export marketing, Export sales contracts--India
- Format
- Document (PDF)
- Title
- Marketing strategies in global markets: A transaction cost analysis.
- Creator
- Karuppur, Devi Prasad R., Florida Atlantic University, Sashi, C. M.
- Abstract/Description
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Contrasting viewpoints have emerged regarding the selection of marketing strategies in global markets. One group of scholars recommends standardized global marketing strategies based on the premise that technological advances in telecommunication, transportation, and media are leading to similarities in customer preferences across the world. Other researchers recommend multi-domestic strategies on the premise that consumer heterogeneity continues to increase even within countries. Firms...
Show moreContrasting viewpoints have emerged regarding the selection of marketing strategies in global markets. One group of scholars recommends standardized global marketing strategies based on the premise that technological advances in telecommunication, transportation, and media are leading to similarities in customer preferences across the world. Other researchers recommend multi-domestic strategies on the premise that consumer heterogeneity continues to increase even within countries. Firms marketing products in global markets appear to adopt global marketing strategies, multi-domestic strategies, and various intermediate strategies that encompass different degrees of standardization. This research develops a theoretical framework to examine the factors that influence marketing strategies in global markets. Transaction cost analysis constructs are used to determine whether to standardize or customize marketing strategy. The basis for adopting different levels of standardization on marketing program and process variables is empirically investigated. A multinomial logit model is used to estimate the likelihood of adopting different degrees of standardization with data from American multinational corporations on 161 products marketed in different global markets. The results indicate that higher levels of asset specificity associated with patented technical knowledge favor physical attribute standardization in global markets. Volatile political environments, high degrees of ownership in affiliates, and global competitors' standardized marketing strategies encourage firms to tailor physical attributes. Brand names are standardized if the economic uncertainty is lower in foreign markets. Cultural dissimilarities between home and host countries hinder marketing control systems standardization. Operating experience in foreign countries and the need for technical service and customer interactions support standardization of marketing control systems. The need for specialized local market knowledge encourages the adoption of country-specific marketing research methods. Standardized pricing strategies are preferred over flexible country-specific strategies in volatile political environments.
Show less - Date Issued
- 1994
- PURL
- http://purl.flvc.org/fcla/dt/12379
- Subject Headings
- Export marketing, Transaction costs, Business planning, International business enterprises
- Format
- Document (PDF)
- Title
- Institutional Distance, Social Capital, and the Performance of Foreign Acquisitions in the United States.
- Creator
- Rottig, Daniel, Reus, Taco H., Florida Atlantic University
- Abstract/Description
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This dissertation examined the roles of institutional distance and corporate social capital in the unique context of foreign acquisitions in the United States. A conceptual framework was developed which suggests that institutional distance has a dual impact on international acquisition performance. Institutional distance makes it more difficult for foreign acquirers to establish legitimacy in the United States, and therefore adversely affects acquisition success. Institutional distance also...
Show moreThis dissertation examined the roles of institutional distance and corporate social capital in the unique context of foreign acquisitions in the United States. A conceptual framework was developed which suggests that institutional distance has a dual impact on international acquisition performance. Institutional distance makes it more difficult for foreign acquirers to establish legitimacy in the United States, and therefore adversely affects acquisition success. Institutional distance also has a beneficial effect on acquisition performance to the extent to which it provides valuable opportunities for institutional arbitrage. Corporate social capital was discussed as a strategy to aid foreign MNCs in overcoming the detrimental, and leveraging the beneficial effects of institutional distance on these cross-border transactions. Analysis results based on a sample of 247 large-scale acquisitions in the US by publicly traded foreign acquirers that were made between 2000 and 2005 provided overall support for the hypothesized model. It was found that each of the three dimensions of institutional distance - regulatory, normative, and cultural distance- was negatively associated with the local media endorsement of foreign acquirers. Furthermore, regulatory distance was negatively associated with the investment ratings of foreign acquirers, and normative distance had a positive impact on the number of local lawsuits filed against these firms. Results from this study also showed that the existence of corporate social capital aided foreign acquirers in overcoming the negative effect of regulatory distance on both the firms' investment ratings and their local media endorsement. The findings further revealed that media endorsement of foreign acquirers in the United States was positively related to acquisition performance as indicated by cumulative abnormal returns. Moreover, legitimate foreign acquirers with high investment ratings were able to leverage cultural distance, given that the relationship between investment ratings and acquisition performance was positive for this group of acquirers. The results reported in this study therefore emphasize the importance of organizational legitimacy and corporate social capital for international acquisition performance, and shed light on the detrimental and beneficial roles of institutional distance in this context. In so doing, this dissertation strengthens institutional theory and social capital theory as powerful perspectives in international strategic management.
Show less - Date Issued
- 2008
- PURL
- http://purl.flvc.org/fau/fd/FA00000611
- Subject Headings
- International Economic Relations, Foreign Trade Regulation, Export Marketing--Management, International Business Enterprises--Management
- Format
- Document (PDF)
- Title
- Foreign Market Opportunity Analysis.
- Creator
- Sheng, Shirley Ye, Mullen, Michael R., Florida Atlantic University
- Abstract/Description
-
Foreign-market opportunity analysis is the most frequent objective of international marketing research (Czinkota and Ronkainen 2007). The importance of foreign market opportunity assessment has been well noticed by both marketing managers and scholars. However, a foreign market opportunity analysis model based on theory that goes beyond aggregate demand is still lacking. This dissertation proposes a new model by combining marketing-based Overall Market Opportunity Index (OMOI) scheme with the...
Show moreForeign-market opportunity analysis is the most frequent objective of international marketing research (Czinkota and Ronkainen 2007). The importance of foreign market opportunity assessment has been well noticed by both marketing managers and scholars. However, a foreign market opportunity analysis model based on theory that goes beyond aggregate demand is still lacking. This dissertation proposes a new model by combining marketing-based Overall Market Opportunity Index (OMOI) scheme with the economic-based gravity model of international trade. Hypotheses were tested as well as the usefulness of OMOI/Gravity Hybrid Model through three separate models with empirical analyses structured as follows. The first model extends existing screening methods by combining both OMOI and gravity models. Unlike previous studies using ad hoc or equal weights on variables, this study employs Confirmatory Factor Analysis (CF A) and weight derived from regression coefficient on each factor under study and thus gives a more realistic estimation of the potential for aggregate exports. The second model goes beyond the previous work on aggregate exports by examining data at the sector and category level. In this study, comparisons were drawn between the OMOI/Gravity Hybrid Model in three sectors (manufacturing goods exports, agricultural goods exports and service exports) and 1 0 1-digit SITC categories (SITC 0 to SITC 9). The third model moves from the OMOI/Gravity Hybrid Model to the Industry Market Opportunity Index (IMOI)/Gravity Hybrid Model. This model develops a framework that analyzes market potential for specific industries classified by 2- and 3- digit SITC.
Show less - Date Issued
- 2008
- PURL
- http://purl.flvc.org/fau/fd/FA00000613
- Subject Headings
- Export marketing, International trade--Mathematical models, International economic relations--Econometric models, Comparative advantage (International trade)--Econometric models
- Format
- Document (PDF)