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Consumed
Title
Consumed: simple choices, complex problems.
Creator
Shimpeno, Peter David., Dorothy F. Schmidt College of Arts and Letters, Department of Visual Arts and Art History
Abstract/Description
The intention of this exhibition is to educate the viewer about the hidden impacts that result from simple choices of consumption. This is a critique of the materials economy and the responsibilities of the designers, consumers and industries that contributed to its success. The critique is expressed through four dominant and unsustainable consumer products: water bottles, plastic shopping bags, cigarette filters and farm chemicals, as each has its own specific story of consumption. The form...
Show moreThe intention of this exhibition is to educate the viewer about the hidden impacts that result from simple choices of consumption. This is a critique of the materials economy and the responsibilities of the designers, consumers and industries that contributed to its success. The critique is expressed through four dominant and unsustainable consumer products: water bottles, plastic shopping bags, cigarette filters and farm chemicals, as each has its own specific story of consumption. The form is derived from manufacturing history, statistical data, and profiles of consumer behaviors. Graphic design is utilized in both formal and non-formal methods with the goal of communicating specific messages to the viewer as they progress through the exhibition space.
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Date Issued
2010
PURL
http://purl.flvc.org/FAU/2979381
Subject Headings
Consumption (Economics), Moral and ethical aspects, Consumption (Economics), Social aspects, Environmental ethics
Format
Document (PDF)
How green is the mouse?
Title
How green is the mouse?: a look at the use of green marketing in Walt Disney World to promote environmental policy and standards.
Creator
Piccirillo, Cara., Harriet L. Wilkes Honors College
Abstract/Description
My project "How Green is the Mouse?" analyses the ways in which the Disney Company utilizes various green marketing strategies in an effort to appeal to the growing number of eco-conscious consumers. My study examines different strategies of green marketing and evaluates the use of these strategies in relation to discussions of the "greenwash" concept. Examples of such strategies include green selling, when a company continues to manufacture a pre-existing product with changes only in...
Show moreMy project "How Green is the Mouse?" analyses the ways in which the Disney Company utilizes various green marketing strategies in an effort to appeal to the growing number of eco-conscious consumers. My study examines different strategies of green marketing and evaluates the use of these strategies in relation to discussions of the "greenwash" concept. Examples of such strategies include green selling, when a company continues to manufacture a pre-existing product with changes only in marketing and not policy or output, and green partnerships, when a company undertakes a more eco-friendly appearance simply by collaborating with a well-known environmental organization. In this study, I investigate the various methods of green marketing utilized throughout the parks and other attraction areas of Walt Disney World, located near Orlando, Florida.
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Date Issued
2008
PURL
http://purl.flvc.org/FAU/77683
Subject Headings
Green marketing, Consumption (Economics), Environmental aspects, Consumer behavior, Marketing
Format
Document (PDF)