Current Search: Communication in organizations (x)
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(1 - 7 of 7)
- Title
- The impact of reputation orientation on marketing strategy formation and performance.
- Creator
- Goldring, Deborah, College of Business, Department of Marketing
- Abstract/Description
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This research explores the attitudes held by marketing managers about building their company's corporate reputation, and about the impact of their actions on performance. In an environment of costly brand building, declining customer loyalty, and increasing scrutiny from stakeholders who demand corporate responsibility and transparency, a concern for corporate reputation is increasingly important for everyone in the company, including marketing managers. The marketing literature, however, has...
Show moreThis research explores the attitudes held by marketing managers about building their company's corporate reputation, and about the impact of their actions on performance. In an environment of costly brand building, declining customer loyalty, and increasing scrutiny from stakeholders who demand corporate responsibility and transparency, a concern for corporate reputation is increasingly important for everyone in the company, including marketing managers. The marketing literature, however, has not explored how managers who are concerned about the reputation of their companies can effectively adapt marketing strategy for reputation enhancement. The theoretical justification for this research is grounded in stakeholder theory, dynamic capabilities theory, and strategic choice theory. The study contributes to the marketing strategy literature and the nascent field of stakeholder marketing. It makes a theoretical connection between the corporate-level construct of reputation orientation, and its impact on functional-level decisions about marketing strategy. Reputation orientation is the concern that top management and employees share about their company's commitment to nurturing a positive corporate reputation among key stakeholders. A scale for reputation was conceptually defined and empirically tested (Churchill, 1979). It consists of three dimensions: consciously created corporate identity, internal identity dissemination, and external stakeholder impact. Reputation orientation was found to be a valid and reliable construct that was further tested within the framework of how marketing managers formulate, implement, and evaluate their strategic marketing decisions. This research also tested the impact of stakeholder-conscious marketing strategy on corporate reputation and marketing performance., The results from the empirical research indicate that organizations with a reputation orientation devise and select marketing strategies that focus on the needs and concerns of customers and other key stakeholders. Reputation orientation guides a stakeholder-conscious marketing strategy, such that marketing strategy decisions take into consideration both the impacts on corporate reputation and marketing performance without sacrificing either. The implications for marketing practice is that marketing managers can deliberately choose marketing strategies that build a strong corporate reputation by considering the concerns of customers and other key stakeholders at the earliest stages of marketing strategy formulation.
Show less - Date Issued
- 2011
- PURL
- http://purl.flvc.org/FAU/3357426
- Subject Headings
- Communication in marketing, Communication in organizations, Corporate image, Management, Business communication, Corporate governance, Industrial management
- Format
- Document (PDF)
- Title
- A comparison of rhetorical strategies used to handle corporate crisis situations in the United States and in Taiwan.
- Creator
- Yang, Guo-Ping., Florida Atlantic University, Durnell-Uwechue, Nannetta Y.
- Abstract/Description
-
Communication is a key element of all business activities during any crisis situation. A company without a crisis management plan can suffer serious difficulties during and after a crisis. A good crisis communication plan cannot solve a crisis, but it can reduce the damage including helping to maintain a positive corporate identity and keeping the normal operation of a company. Four themes (caring, responsibility, honesty, and quick response) relative to crisis communication were examined in...
Show moreCommunication is a key element of all business activities during any crisis situation. A company without a crisis management plan can suffer serious difficulties during and after a crisis. A good crisis communication plan cannot solve a crisis, but it can reduce the damage including helping to maintain a positive corporate identity and keeping the normal operation of a company. Four themes (caring, responsibility, honesty, and quick response) relative to crisis communication were examined in the 1987 and 1982 coverage of the Honda Water-Logged Car Crisis and the Tylenol Capsule Poisonings respectively. An investigation of these themes suggests how the media, represented by news magazines in the two countries, reported differences in corporate implementation of the principles of effective crisis communication based in part on cultural factors.
Show less - Date Issued
- 1999
- PURL
- http://purl.flvc.org/fcla/dt/15678
- Subject Headings
- Crisis management--United States, Communication in organizations, Communication in management, Crisis management--Taiwan
- Format
- Document (PDF)
- Title
- Identification strategies and unobtrusive control in organizational change initiatives: A textual analysis of corporate newsletters.
- Creator
- Glover, Laurie A., Florida Atlantic University, Darlington, Patricia
- Abstract/Description
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To be successful, organizations that undertake a large-scale planned change initiative must maintain employee commitment and loyalty to the organization. Identification with the organization can support that objective and is crucial in changing organizations when managers often introduce different cultural assumptions, values, and norms than those held by the organization's members. Employee identification with the organization is also pivotal in the employee's decision making process. This...
Show moreTo be successful, organizations that undertake a large-scale planned change initiative must maintain employee commitment and loyalty to the organization. Identification with the organization can support that objective and is crucial in changing organizations when managers often introduce different cultural assumptions, values, and norms than those held by the organization's members. Employee identification with the organization is also pivotal in the employee's decision making process. This study analyses a representative sample of an organization's newsletter published during a reengineering project. Identification strategies of common ground, the assumed we, antithesis and unifying symbols are used as the foundation for analysis. Results show that identification strategies are consistently used in this genre of organizational communication to maintain employee commitment during a change initiative. In addition, three additional tactics of the common ground strategy were uncovered: enlistment, self-congratulation and knowledge-sharing. The implications of these results are discussed.
Show less - Date Issued
- 2001
- PURL
- http://purl.flvc.org/fcla/dt/12837
- Subject Headings
- Organizational change., Newsletters., Communication in organizations., Corporate culture.
- Format
- Document (PDF)
- Title
- Factors related to the experience of situations: Time of day, gender, and employment status.
- Creator
- Brown, Nicolas A, Sherman, Ryne A., Florida Atlantic University, Charles E. Schmidt College of Science, Department of Psychology
- Abstract/Description
-
Throughout the course of a day, individuals experience a number of different situations that affect how they think, feel, and behave. However, until recently, there was little research aimed at describing what factors may be related to the psychological properties of situations in individuals' everyday lives. Recent theoretical (e.g., the Situational Eight DIAMONDS) and methodological (e.g., experience sampling, Day Reconstruction Method) advances make the present research tractable. Based on...
Show moreThroughout the course of a day, individuals experience a number of different situations that affect how they think, feel, and behave. However, until recently, there was little research aimed at describing what factors may be related to the psychological properties of situations in individuals' everyday lives. Recent theoretical (e.g., the Situational Eight DIAMONDS) and methodological (e.g., experience sampling, Day Reconstruction Method) advances make the present research tractable. Based on the extant literature, three studies, employing different methodologies, were designed to explore whether three specific factors are related to the experience of situations: time of day, gender, and employment status. Study 1 employs data from 835 participants recruited on Amazon's Mechanical Turk (AMT). Participants reported a recent situation (single time-point method) and completed a 290-item measure of situations, the Comprehensive Situations Item Pool (CSIP). The results demonstrated consistent daily patterns in the experience of situations. For example, the situational characteristic Duty tends to increase throughout the day, peak at noon, decreasing thereafter. Study 2 uses an experience sampling method to further investigate the daily and weekly temporal patterns in the situational characteristics from a within-person perspective. University participants (N = 210) were contacted via smartphone and rated their situation up to 8 times per day for 7 days. The results showed that there are some similarities and differences in the temporal pattern of situations at the within-person level. Duty, for instance, exhibits a different pattern depending on the day of the week (e.g., negative and linear on weekends, but quadratic on weekdays). Overall, Study 2 demonstrates that there are clear within- and between-day patterns in situation characteristics. Lastly, Study 3 employs a full-day method using archival data from the 2013 American Time Use Survey (ATUS). Participants drawn from a representative sample of Americans (N = 11,384) reported all of their situations for a recent day using the Day Reconstruction Method. The results found that, in addition to consistent daily and weekly trends, patterns for situation characteristics are related to individual differences such as gender and employment status.
Show less - Date Issued
- 2016
- PURL
- http://purl.flvc.org/fau/fd/FA00004572, http://purl.flvc.org/fau/fd/FA00004572
- Subject Headings
- Communication in organizations., Interbehavioral psychology., Motivation (Psychology), Positive psychology., Conduct of life.
- Format
- Document (PDF)
- Title
- Comparing the Use of a Business Plan with a Community Intervention Model in a Volunteer Project of a Not-For-Profit Agency.
- Creator
- Hooks, Karen L., Zoeller, Robert F., Florida Atlantic University
- Abstract/Description
-
Health promotion and community intervention models are available for community projects. Project volunteers with business backgrounds may lack knowledge of these models, but be familiar with business plans. This study analyzed a community project using the Planned Approach to Community Health (PATCH) model and a business plan and proposed a new model based on that analysis. The documented processes and activities of the United Way of Broward County. Florida, Women's Way 2006 Helmets for the...
Show moreHealth promotion and community intervention models are available for community projects. Project volunteers with business backgrounds may lack knowledge of these models, but be familiar with business plans. This study analyzed a community project using the Planned Approach to Community Health (PATCH) model and a business plan and proposed a new model based on that analysis. The documented processes and activities of the United Way of Broward County. Florida, Women's Way 2006 Helmets for the Holidays committee were collected, subjectively evaluated, and used as the basis for a new model integrating components of PATCH and a business plan. The significant contribution of the resulting model is its incorporation of a community outreach component into a planning and management model that uses business-comfortable language.
Show less - Date Issued
- 2007
- PURL
- http://purl.flvc.org/fau/fd/FA00000634
- Subject Headings
- Communication in public health, Health promotion--Planning, Health promotion--Evaluation, Nonprofit organizations--Management
- Format
- Document (PDF)
- Title
- The rhetoric of Christian colleges: Organizational discourse and unobtrusive control in higher education.
- Creator
- St. Antoine, Thomas James., Florida Atlantic University, Mulvaney, Becky
- Abstract/Description
-
Christian colleges have been accused of "watering down" their Christian principles in admissions materials to increase enrollments. In response to these arguments, rhetorical criticism, based on conceptions of organizational discourse such as symbolic convergence and unobtrusive control, is used to examine the rhetorical strategies, the relative prominence of Christian principles, and the organizational sagas in this rhetoric. This discourse shapes the organizations and their environments;...
Show moreChristian colleges have been accused of "watering down" their Christian principles in admissions materials to increase enrollments. In response to these arguments, rhetorical criticism, based on conceptions of organizational discourse such as symbolic convergence and unobtrusive control, is used to examine the rhetorical strategies, the relative prominence of Christian principles, and the organizational sagas in this rhetoric. This discourse shapes the organizations and their environments; therefore, this is a rich example to explore the rhetoric of organizations from an interpretive perspective. The strategies, priorities, and sagas identified are discussed in light of the ideals promoted by scholars of Christ-centered higher education. The colleges are unapologetically described as Christian, but they are ambiguously distinguished from one another. This rhetoric provides newcomers with premises for unobtrusive control, and the scene is emphasized. Implications of this strategy and the organizational sagas in these texts are discussed.
Show less - Date Issued
- 1996
- PURL
- http://purl.flvc.org/fcla/dt/15262
- Subject Headings
- Communication in organizations, Oratory, Criticism--20th century, Church colleges--United States
- Format
- Document (PDF)
- Title
- Moving Mountains: Animal Rights Organizations, Emotion, and Autodidactic Frame Alignment.
- Creator
- Jarvis, Lee Charles Jr., Goodrick, Elizabeth, Florida Atlantic University, College of Business, Department of Management
- Abstract/Description
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Animal rights organizations, in attempting to affect institutional change in industrial animal agriculture, face an institutional mountain. I show how these organizations, though contesting institutions which are highly reified, tacitly endorsed, and historically inertial, leverage emotional experiences and regulation to incrementally move this mountain. Using a grounded qualitative study of interview data from animal rights advocates and archival data generated by animal rights organizations...
Show moreAnimal rights organizations, in attempting to affect institutional change in industrial animal agriculture, face an institutional mountain. I show how these organizations, though contesting institutions which are highly reified, tacitly endorsed, and historically inertial, leverage emotional experiences and regulation to incrementally move this mountain. Using a grounded qualitative study of interview data from animal rights advocates and archival data generated by animal rights organizations, this study finds that animal rights organizations have encoded both response- and antecedent-focused emotion regulation into two distinct strategies used to garner support for their institutional change project: transgression mining and seed planting. Furthermore, this study expounds upon the role of moral emotional experiences in the individual-level process by which persons alternate into support for animal rights organizations and their goals, here labeled autodidactic frame alignment. Drawing on Goffman’s backstage/frontstage distinction, this study illustrates how emotion’s role in institutional change efforts varies across both level of analysis and areas of interactive life. In doing so, this research adds empirical weight to and extends recent theoretical work expounding upon the emotionally-charged nature of the lived experience of institutions.
Show less - Date Issued
- 2016
- PURL
- http://purl.flvc.org/fau/fd/FA00004645, http://purl.flvc.org/fau/fd/FA00004645
- Subject Headings
- Communication in organizations, Corporate culture, Grounded theory, Management -- Psychological aspects, Operations research, Organizational behavior, Organizational change, Psychology, Industrial
- Format
- Document (PDF)
