Current Search: Communication in management (x)
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(1 - 8 of 8)
- Title
- The impact of reputation orientation on marketing strategy formation and performance.
- Creator
- Goldring, Deborah, College of Business, Department of Marketing
- Abstract/Description
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This research explores the attitudes held by marketing managers about building their company's corporate reputation, and about the impact of their actions on performance. In an environment of costly brand building, declining customer loyalty, and increasing scrutiny from stakeholders who demand corporate responsibility and transparency, a concern for corporate reputation is increasingly important for everyone in the company, including marketing managers. The marketing literature, however, has...
Show moreThis research explores the attitudes held by marketing managers about building their company's corporate reputation, and about the impact of their actions on performance. In an environment of costly brand building, declining customer loyalty, and increasing scrutiny from stakeholders who demand corporate responsibility and transparency, a concern for corporate reputation is increasingly important for everyone in the company, including marketing managers. The marketing literature, however, has not explored how managers who are concerned about the reputation of their companies can effectively adapt marketing strategy for reputation enhancement. The theoretical justification for this research is grounded in stakeholder theory, dynamic capabilities theory, and strategic choice theory. The study contributes to the marketing strategy literature and the nascent field of stakeholder marketing. It makes a theoretical connection between the corporate-level construct of reputation orientation, and its impact on functional-level decisions about marketing strategy. Reputation orientation is the concern that top management and employees share about their company's commitment to nurturing a positive corporate reputation among key stakeholders. A scale for reputation was conceptually defined and empirically tested (Churchill, 1979). It consists of three dimensions: consciously created corporate identity, internal identity dissemination, and external stakeholder impact. Reputation orientation was found to be a valid and reliable construct that was further tested within the framework of how marketing managers formulate, implement, and evaluate their strategic marketing decisions. This research also tested the impact of stakeholder-conscious marketing strategy on corporate reputation and marketing performance., The results from the empirical research indicate that organizations with a reputation orientation devise and select marketing strategies that focus on the needs and concerns of customers and other key stakeholders. Reputation orientation guides a stakeholder-conscious marketing strategy, such that marketing strategy decisions take into consideration both the impacts on corporate reputation and marketing performance without sacrificing either. The implications for marketing practice is that marketing managers can deliberately choose marketing strategies that build a strong corporate reputation by considering the concerns of customers and other key stakeholders at the earliest stages of marketing strategy formulation.
Show less - Date Issued
- 2011
- PURL
- http://purl.flvc.org/FAU/3357426
- Subject Headings
- Communication in marketing, Communication in organizations, Corporate image, Management, Business communication, Corporate governance, Industrial management
- Format
- Document (PDF)
- Title
- A comparison of rhetorical strategies used to handle corporate crisis situations in the United States and in Taiwan.
- Creator
- Yang, Guo-Ping., Florida Atlantic University, Durnell-Uwechue, Nannetta Y.
- Abstract/Description
-
Communication is a key element of all business activities during any crisis situation. A company without a crisis management plan can suffer serious difficulties during and after a crisis. A good crisis communication plan cannot solve a crisis, but it can reduce the damage including helping to maintain a positive corporate identity and keeping the normal operation of a company. Four themes (caring, responsibility, honesty, and quick response) relative to crisis communication were examined in...
Show moreCommunication is a key element of all business activities during any crisis situation. A company without a crisis management plan can suffer serious difficulties during and after a crisis. A good crisis communication plan cannot solve a crisis, but it can reduce the damage including helping to maintain a positive corporate identity and keeping the normal operation of a company. Four themes (caring, responsibility, honesty, and quick response) relative to crisis communication were examined in the 1987 and 1982 coverage of the Honda Water-Logged Car Crisis and the Tylenol Capsule Poisonings respectively. An investigation of these themes suggests how the media, represented by news magazines in the two countries, reported differences in corporate implementation of the principles of effective crisis communication based in part on cultural factors.
Show less - Date Issued
- 1999
- PURL
- http://purl.flvc.org/fcla/dt/15678
- Subject Headings
- Crisis management--United States, Communication in organizations, Communication in management, Crisis management--Taiwan
- Format
- Document (PDF)
- Title
- Improving methods of communication based on culture in the business environment.
- Creator
- Burton, Walter N., Dorothy F. Schmidt College of Arts and Letters, School of Communication and Multimedia Studies
- Abstract/Description
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The ability to understand the individuals that we deal with on a daily basis can give anyone who focuses on this knowledge a competitive advantage in today's business world. In today's fast paced and globally expanding business world, it is critical to explore innovative approaches that will facilitate the process and time it typically takes to establish business relationships. When it is imperative to quickly create a business relationship between individuals that are unknown to each other,...
Show moreThe ability to understand the individuals that we deal with on a daily basis can give anyone who focuses on this knowledge a competitive advantage in today's business world. In today's fast paced and globally expanding business world, it is critical to explore innovative approaches that will facilitate the process and time it typically takes to establish business relationships. When it is imperative to quickly create a business relationship between individuals that are unknown to each other, identifying the city or region of the individual with whom a relationship is being formed and understanding that culture will help build a common ground which will facilitate and enhance the newly established working relationship. This paper shows how this can be achieved.
Show less - Date Issued
- 2008
- PURL
- http://purl.flvc.org/FAU/165671
- Subject Headings
- Business communication, Communication in management, Organizational effectiveness, Interpersonal relations, Relationship marketing, Corporate culture
- Format
- Document (PDF)
- Title
- Comparing the Use of a Business Plan with a Community Intervention Model in a Volunteer Project of a Not-For-Profit Agency.
- Creator
- Hooks, Karen L., Zoeller, Robert F., Florida Atlantic University
- Abstract/Description
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Health promotion and community intervention models are available for community projects. Project volunteers with business backgrounds may lack knowledge of these models, but be familiar with business plans. This study analyzed a community project using the Planned Approach to Community Health (PATCH) model and a business plan and proposed a new model based on that analysis. The documented processes and activities of the United Way of Broward County. Florida, Women's Way 2006 Helmets for the...
Show moreHealth promotion and community intervention models are available for community projects. Project volunteers with business backgrounds may lack knowledge of these models, but be familiar with business plans. This study analyzed a community project using the Planned Approach to Community Health (PATCH) model and a business plan and proposed a new model based on that analysis. The documented processes and activities of the United Way of Broward County. Florida, Women's Way 2006 Helmets for the Holidays committee were collected, subjectively evaluated, and used as the basis for a new model integrating components of PATCH and a business plan. The significant contribution of the resulting model is its incorporation of a community outreach component into a planning and management model that uses business-comfortable language.
Show less - Date Issued
- 2007
- PURL
- http://purl.flvc.org/fau/fd/FA00000634
- Subject Headings
- Communication in public health, Health promotion--Planning, Health promotion--Evaluation, Nonprofit organizations--Management
- Format
- Document (PDF)
- Title
- Moving Mountains: Animal Rights Organizations, Emotion, and Autodidactic Frame Alignment.
- Creator
- Jarvis, Lee Charles Jr., Goodrick, Elizabeth, Florida Atlantic University, College of Business, Department of Management
- Abstract/Description
-
Animal rights organizations, in attempting to affect institutional change in industrial animal agriculture, face an institutional mountain. I show how these organizations, though contesting institutions which are highly reified, tacitly endorsed, and historically inertial, leverage emotional experiences and regulation to incrementally move this mountain. Using a grounded qualitative study of interview data from animal rights advocates and archival data generated by animal rights organizations...
Show moreAnimal rights organizations, in attempting to affect institutional change in industrial animal agriculture, face an institutional mountain. I show how these organizations, though contesting institutions which are highly reified, tacitly endorsed, and historically inertial, leverage emotional experiences and regulation to incrementally move this mountain. Using a grounded qualitative study of interview data from animal rights advocates and archival data generated by animal rights organizations, this study finds that animal rights organizations have encoded both response- and antecedent-focused emotion regulation into two distinct strategies used to garner support for their institutional change project: transgression mining and seed planting. Furthermore, this study expounds upon the role of moral emotional experiences in the individual-level process by which persons alternate into support for animal rights organizations and their goals, here labeled autodidactic frame alignment. Drawing on Goffman’s backstage/frontstage distinction, this study illustrates how emotion’s role in institutional change efforts varies across both level of analysis and areas of interactive life. In doing so, this research adds empirical weight to and extends recent theoretical work expounding upon the emotionally-charged nature of the lived experience of institutions.
Show less - Date Issued
- 2016
- PURL
- http://purl.flvc.org/fau/fd/FA00004645, http://purl.flvc.org/fau/fd/FA00004645
- Subject Headings
- Communication in organizations, Corporate culture, Grounded theory, Management -- Psychological aspects, Operations research, Organizational behavior, Organizational change, Psychology, Industrial
- Format
- Document (PDF)
- Title
- Investigating Approaches to Media Literacy: An Analysis of Media Literacy Organizations.
- Creator
- Francis, Michael, Hyslop-Margison, Emery, Florida Atlantic University, College of Education, Department of Curriculum, Culture, and Educational Inquiry
- Abstract/Description
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Media literacy is a competency needed for success in the 21st century yet a clear purpose does not exist that is useful in curriculum design. The purpose of this study was to investigate a combined (eclectic) approach to media literacy education according to selected international media literacy organizations. Determining an eclectic approach from subject area experts will be useful in designing and integrating media literacy curriculum. Methodologically, this study was a qualitative content...
Show moreMedia literacy is a competency needed for success in the 21st century yet a clear purpose does not exist that is useful in curriculum design. The purpose of this study was to investigate a combined (eclectic) approach to media literacy education according to selected international media literacy organizations. Determining an eclectic approach from subject area experts will be useful in designing and integrating media literacy curriculum. Methodologically, this study was a qualitative content analysis and is thematic in nature using a constant comparative method of analysis. Supporting frameworks were established through standards based curriculum development and Schwab’s (1969, 1971, 1973, 1983) ideas of practical deliberation. Purposive heterogeneous sampling was utilized in identifying media literacy organizations from countries considered leaders in media education. This included organizations from Australia, Canada, and the United Kingdom. The primary approaches throughout all identified countries include an arts, critical, literacy, protectionist, and tool approach to media literacy. Through the process of curriculum deliberation, it is necessary to reconcile these approaches into one eclectic approach. Although individual subject areas may focus on one approach, it is important to consider all approaches equally during curriculum deliberation. In comparing an eclectic approach to Florida language arts standards (modeled after the Common Core State Standards), it was discovered that an eclectic approach to media literacy is not present. These standards focus almost exclusively on a literacy approach despite state statue requiring the full integration of media literacy. Language arts standards also remain focused on print media despite acknowledging that students should be prepared for success in the 21st century. This is a media saturated world and every subject should implement media literacy principles and approaches that prepare students to succeed in it.
Show less - Date Issued
- 2016
- PURL
- http://purl.flvc.org/fau/fd/FA00004592, http://purl.flvc.org/fau/fd/FA00004592
- Subject Headings
- Mass media in education., Media literacy--Curricula., Visual learning., Information technology--Management., Mobile communication systems in education., Creative thinking--Study and teaching.
- Format
- Document (PDF)
- Title
- Talking in Circles: A Mixed Methods Study of School-wide Restorative Practices in Two Urban Middle Schools.
- Creator
- Brown, Martha A., Burnaford, Gail, Florida Atlantic University, College of Education, Department of Curriculum, Culture, and Educational Inquiry
- Abstract/Description
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This mixed methods, multisite case study examined the relational ecology of two urban middle schools that had adopted school-wide restorative practices (SWRPs) and the changes that occurred as a result of the reform initiative. The study was conducted in two Title I middle schools in the Oakland Unified School District in California. A positive relational ecology existed in these two urban middle schools, and this ecology was built on the interacting and interrelated themes of relational...
Show moreThis mixed methods, multisite case study examined the relational ecology of two urban middle schools that had adopted school-wide restorative practices (SWRPs) and the changes that occurred as a result of the reform initiative. The study was conducted in two Title I middle schools in the Oakland Unified School District in California. A positive relational ecology existed in these two urban middle schools, and this ecology was built on the interacting and interrelated themes of relational trust, being heard, a relational-based, student-centered culture, and a commitment to the principles of social justice. The positive relational ecology created a strong foundation upon which change could occur at the organizational, individual, and pedagogical levels. Various structures within the schools, including circles, instructional leadership teams, student councils, and peer mediation, created space for teachers and students to be heard and empowered, which subsequently facilitated change and growth for many administrators, teachers, and students. High turnover, lack of initial and ongoing training, and the development of quasi- or non-restorative processes jeopardized program fidelity. Findings revealed that in these restorative schools, relational ecology and change were inseparable, and that they moved and influenced each other. A positive relational ecology created an environment that enabled leaders and staff to feel safe as they embarked upon the journey of change. Changes in the ways that members of the school communities related to each other on a daily basis provided additional motivation to continue the change effort, and these changes then strengthened the relational ecologies. Findings of this study are significant and have implications for schools and school districts, policy makers, and teacher and leader education programs. Future research should include longitudinal, mixed methods studies that assess the school culture before and after implementing SWRPs, as well as experimental or quasi-experimental designs that compare restorative and non-restorative schools. Such studies may provide more empirical evidence that links healthy relational ecologies to student achievement, less teacher turnover, decreased conflict, and healthier communities, thereby strengthening the case for rejecting punitive and discriminatory zero tolerance school discipline policies and adopting restorative justice in education instead.
Show less - Date Issued
- 2015
- PURL
- http://purl.flvc.org/fau/fd/FA00004483, http://purl.flvc.org/fau/fd/FA00004483
- Subject Headings
- Alternative education, Communication and education., Crisis management, Experiential learning, Motivation in education, Oppression (Psychology), Psychology, Applied, Restorative justice, Therapeutic jurisprudence, Transformative learning
- Format
- Document (PDF)
- Title
- A patient-centric hurricane evacuation management system.
- Creator
- Ambrose, Arny Isonja, College of Engineering and Computer Science, Department of Computer and Electrical Engineering and Computer Science
- Abstract/Description
-
The use of wireless sensor networks for a myriad of applications is increasing. They can be used in healthcare for emergency management. In Florida, hurricanes are the main source of natural disasters. There has been a high incidence of hurricanes over the past decade. When a hurricane warning is issued it is important that people who live in potentially dangerous areas, such as along the coast, evacuate for their safety. Nursing homes and other care facilities for elderly or disabled people...
Show moreThe use of wireless sensor networks for a myriad of applications is increasing. They can be used in healthcare for emergency management. In Florida, hurricanes are the main source of natural disasters. There has been a high incidence of hurricanes over the past decade. When a hurricane warning is issued it is important that people who live in potentially dangerous areas, such as along the coast, evacuate for their safety. Nursing homes and other care facilities for elderly or disabled people experience difficulty with the evacuation as their residents require additional assistance. The characteristics and challenges of a hurricane evacuation are investigated. A patient-centric hurricane evacuation management system is proposed to allow healthcare providers the ability to continuously monitor and track patients. During a hurricane there are usually scarce energy resources and a loss of basic communication services such as cellular service and Internet access. We propose the architecture of the system that allows it to operate in the absence of these services. The hardware and software architectures are also presented along with the main phases of operation. The system was then validated and the performance evaluated via simulation using the OPNET Modeler.
Show less - Date Issued
- 2011
- PURL
- http://purl.flvc.org/FAU/3329832
- Subject Headings
- Emergency management, Planning, Evacuation of civilians, Planning, Emergency medical services, Planning, Disaster medicine, Planning, Medical informatics, Wireless communication systems, Internet in medicine, Telecommunication in medicine
- Format
- Document (PDF)
