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Web log analysis: Experimental studies
Title
Web log analysis: Experimental studies.
Creator
Yang, Zhijian., Florida Atlantic University, Zhong, Shi, Pandya, Abhijit S., College of Engineering and Computer Science, Department of Computer and Electrical Engineering and Computer Science
Abstract/Description
With rapid growth of the World Wide Web, web performance becomes increasingly important for modern businesses, especially for e-commerce. As we all know, web server logs contain potentially useful empirical data to improve web server performance. In this thesis, we discuss some topics related to the analysis of a website's server logs for enhancing server performance, which will benefit some applications in business. Markov chain models are used and allow us to dynamically model page...
Show moreWith rapid growth of the World Wide Web, web performance becomes increasingly important for modern businesses, especially for e-commerce. As we all know, web server logs contain potentially useful empirical data to improve web server performance. In this thesis, we discuss some topics related to the analysis of a website's server logs for enhancing server performance, which will benefit some applications in business. Markov chain models are used and allow us to dynamically model page sequences extracted from server logs. My experimental studies contain three major parts. First, I present a workload characterization study of the website used for my research. Second, Markov chain models are constructed for both page request and page-visiting sequence prediction. Finally, I carefully evaluate the constructed models using an independent test data set, which is from server logs on a different day. The research results demonstrate the effectiveness of Markov chain models for characterizing page-visiting sequences.
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Date Issued
2005
PURL
http://purl.flvc.org/fcla/dt/13202
Subject Headings
Markov processes, Operations research, Business enterprises--Computer networks, Electronic commerce--Data processing
Format
Document (PDF)
Influence of consumers' trust beliefs on intentions to transact in the online environment: An e-tail study
Title
Influence of consumers' trust beliefs on intentions to transact in the online environment: An e-tail study.
Creator
Becerra, Enrique P., Florida Atlantic University, Korgaonkar, Pradeep
Abstract/Description
With the increased importance of retailing through the Internet, or e-tailing, researchers and practitioners alike have been interested in the role that trust can play in intentions to transact online. However, influences of trust on intentions to provide personal information to complete the transaction, and influences of trust in the product category, and/or in the brand, on intentions to transact, have received little attention. This research fills the gap in the exiting literature by...
Show moreWith the increased importance of retailing through the Internet, or e-tailing, researchers and practitioners alike have been interested in the role that trust can play in intentions to transact online. However, influences of trust on intentions to provide personal information to complete the transaction, and influences of trust in the product category, and/or in the brand, on intentions to transact, have received little attention. This research fills the gap in the exiting literature by understanding the influence of product category trust, brand trust and vendor trust on intentions to transact online, a combination of intentions to purchase and intentions to provide personal information to complete the transaction. Hypotheses of the influence of the trust variables on intentions to transact were tested using a computer simulated Internet web-site and two products in a 2 (product trust) x 2 (brand trust) x 2 (vendor trust) between-subject factorial design with replication, and a sample of 422 subjects. Findings suggest that channel trust still influences online intentions to transact and that product category trust, particularly for product categories with low past experience, also influences online intentions to transact. Additionally, findings also suggest that brand trust may be as important as vendor trust in influencing online intentions to transact. Findings suggest that Internet vendors will benefit from carrying trusted brands and from increasing consumer trust towards the Internet as a shopping channel.
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Date Issued
2006
PURL
http://purl.flvc.org/fcla/dt/12204
Subject Headings
Electronic commerce, Retail trade--Automation, Internet marketing, Retail trade--Computer network resources, Consumer behavior, Business enterprises--Computer network resources
Format
Document (PDF)
Big 4 global networks: degree of homogeneity of audit quality among affiliates and relevance of PCAOB inspections
Title
Big 4 global networks: degree of homogeneity of audit quality among affiliates and relevance of PCAOB inspections.
Creator
Kassawat, Paulina M., Higgs, Julia, Florida Atlantic University, College of Business, School of Accounting
Abstract/Description
The Big 4 global networks (Deloitte, Ernst & Young [E&Y], KPMG, and PricewaterhouseCoopers [PwC]) market themselves as providers of worldwide seamless services and consistent audit quality through their members. Under the current environment in which these auditors operate, there are three types of global network members: inspected non-U.S. affiliates (inspected affiliates, hereafter), non-inspected non-U.S. affiliates (non-inspected affiliates, hereafter), and inspected U.S. offices (U.S....
Show moreThe Big 4 global networks (Deloitte, Ernst & Young [E&Y], KPMG, and PricewaterhouseCoopers [PwC]) market themselves as providers of worldwide seamless services and consistent audit quality through their members. Under the current environment in which these auditors operate, there are three types of global network members: inspected non-U.S. affiliates (inspected affiliates, hereafter), non-inspected non-U.S. affiliates (non-inspected affiliates, hereafter), and inspected U.S. offices (U.S. offices, hereafter). The recent suspension of the China-based Big 4 affiliates from auditing U.S.-listed companies calls into question whether these global networks can deliver the same level of audit quality across all their members and whether those located in jurisdictions denying access to the Public Company Accounting Oversight Board (PCAOB or Board, hereafter) to conduct inspections may benefit from such inspections. This study examines the effect of being an affiliate and the effect of PCAOB inspections on perceived audit quality. I use earnings response coefficients (ERCs) as a proxy for perceived audit quality.
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Date Issued
2015
PURL
http://purl.flvc.org/fau/fd/FA00004385, http://purl.flvc.org/fau/fd/FA00004385
Subject Headings
Auditing standards -- United States, Business enterprises -- Computer networks, Corporate governance, Disclosure in accounting -- United States, Financial services industry -- Management, Government accountability, Intternational standard on auditing, Public Company Accounting Oversight Board
Format
Document (PDF)