Current Search: Bryant, Kobe--1978- (x)
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Title
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Image Restoration in the Apologetic in the Apologetic Rhetoric of Professional Athletes: A Case Study of Tiger Woods, Kobe Bryant, and Michael Phelps.
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Creator
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Epstein, Adam, Mulvaney, Becky, Florida Atlantic University, Dorothy F. Schmidt College of Arts and Letters, School of Communication and Multimedia Studies
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Abstract/Description
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This purpose of this study is to investigate the apologetic rhetoric of professional athletes’ off-field scandals. The three case studies used were Tiger Woods, Kobe Bryant, and Michael Phelps. A genre analysis was conducted to determine the success or failure of the speech by examining the image repair strategies used during the rhetoric. Further research revealed that the audiences’ perception plays a large role in determining if the rhetoric was successful or not. Two factors that aid the...
Show moreThis purpose of this study is to investigate the apologetic rhetoric of professional athletes’ off-field scandals. The three case studies used were Tiger Woods, Kobe Bryant, and Michael Phelps. A genre analysis was conducted to determine the success or failure of the speech by examining the image repair strategies used during the rhetoric. Further research revealed that the audiences’ perception plays a large role in determining if the rhetoric was successful or not. Two factors that aid the audience are the medium in which the public address was given, and the time it took to deliver the speech once the off-field scandal took place. The findings determined that Tiger Woods apologia was not successful, while Kobe Bryant’s was successful. The rhetoric of Michael Phelps’ speech lacked in delivery and strategies chosen. To have a successful apologia, one should have a clear use of strategies as well as a timely public address.
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Date Issued
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2017
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PURL
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http://purl.flvc.org/fau/fd/FA00004878, http://purl.flvc.org/fau/fd/FA00004878
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Subject Headings
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Woods, Tiger., Bryant, Kobe--1978-, Phelps, Michael--1985-, Sex scandals--United States., Verbal self-defense., Rhetorical criticism., Discourse analysis., Crisis management., Sports--Public relations.
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Format
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Document (PDF)
