Current Search: Advertising (x)
View All Items
Pages
- Title
- User Behavior Modeling in Online Display Advertising.
- Creator
- Van Nice, Kara, Zhu, Xingquan, Florida Atlantic University, College of Engineering and Computer Science, Department of Computer and Electrical Engineering and Computer Science
- Abstract/Description
-
Online display advertising intends to find the best match between advertise- ment (ad) campaigns and online users, conditioned by user specific contexts such as geographic locations, and hobbies etc. During this matching process, user behavior plays a crucial role in determining whether and when the user, who has been served the ad, will result in a conversion event. Advertisers seek to understand how users behave if they are continuously served impressions from the same campaign, as well as...
Show moreOnline display advertising intends to find the best match between advertise- ment (ad) campaigns and online users, conditioned by user specific contexts such as geographic locations, and hobbies etc. During this matching process, user behavior plays a crucial role in determining whether and when the user, who has been served the ad, will result in a conversion event. Advertisers seek to understand how users behave if they are continuously served impressions from the same campaign, as well as any noticeable patterns between campaign categorization and user behavior. This thesis carries out data analytics to investigate correlation between user behavior and campaign conversion rates (CVR), including click-through conversion rates and view- through conversion rates. We investigate campaign categorization based on both IAB categories, and campaign dfficulty level defined by effective CPA (eCPA). We carry out large scale analytics over billions of impressions from over 1000 campaigns, observing consistent patterns and significant findings.
Show less - Date Issued
- 2018
- PURL
- http://purl.flvc.org/fau/fd/FA00013018
- Subject Headings
- Consumer behavior, Advertising campaigns--Data processing, Internet advertising
- Format
- Document (PDF)
- Title
- False reflections: Appearance esteem attacks in advertising in "Cosmopolitan", "Working Woman", "GQ", and "Maxim".
- Creator
- Trust, Rhonda Ilene., Florida Atlantic University, Scodari, Christine
- Abstract/Description
-
This thesis examines the advertisements in Cosmopolitan, Working Woman, Maxim, and GQ that qualify as Appearance Esteem (AE) ads. AE ads attack women and/or men in terms of self esteem based in appearance. A content analysis combined with a textual analysis produced results which show that women are attacked more directly, and more personally than men. The results demonstrate that the AE ads help to establish narrow standards of appearance for both women and men in society, however it is...
Show moreThis thesis examines the advertisements in Cosmopolitan, Working Woman, Maxim, and GQ that qualify as Appearance Esteem (AE) ads. AE ads attack women and/or men in terms of self esteem based in appearance. A content analysis combined with a textual analysis produced results which show that women are attacked more directly, and more personally than men. The results demonstrate that the AE ads help to establish narrow standards of appearance for both women and men in society, however it is argued that these messages may lead to negative health behaviors, lower self confidence, and an unhealthy obsession to maintain one's appearance.
Show less - Date Issued
- 2001
- PURL
- http://purl.flvc.org/fcla/dt/12750
- Subject Headings
- Women consumers, Women in advertising, Advertising--Social aspects, Advertising, Magazine
- Format
- Document (PDF)
- Title
- Identities for sale: Advertising's construction of the ideal teenage girl in "Teen", "Seventeen," and "YM".
- Creator
- Puritz, Judi Anne., Florida Atlantic University, Scodari, Christine
- Abstract/Description
-
This essay examines the messages embedded in the advertisements appearing in 'Teen, Seventeen and YM. A combined multi-textual analysis followed by detailed semiotic study of paradigmatic cases helped to unearth several key themes in the advertisements. It was possible to determine that 'Teen, Seventeen, and YM construct an image of the ideal teenage girl, one primarily concerned with beauty, fashion and romance. Given the fact that many young girls turn to these publications for guidance, it...
Show moreThis essay examines the messages embedded in the advertisements appearing in 'Teen, Seventeen and YM. A combined multi-textual analysis followed by detailed semiotic study of paradigmatic cases helped to unearth several key themes in the advertisements. It was possible to determine that 'Teen, Seventeen, and YM construct an image of the ideal teenage girl, one primarily concerned with beauty, fashion and romance. Given the fact that many young girls turn to these publications for guidance, it is argued that the messages put forward in these texts may have a profound effect on the social reality of their readers.
Show less - Date Issued
- 1995
- PURL
- http://purl.flvc.org/fcla/dt/15144
- Subject Headings
- Mass media and teenagers, Advertising--Psychological aspects, Symbolism in advertising, Advertising, Magazine--Social aspects
- Format
- Document (PDF)
- Title
- Enthymemes in magazine advertisements: An analysis of Oneida silverware ads from 1900 to 1990.
- Creator
- Mata, Estefany., Florida Atlantic University, Mulvaney, Becky
- Abstract/Description
-
Magazine advertisements use various techniques in order to entice consumers to buy a product. One of those techniques is the use of enthymemes. I analyze the rhetorical effect of enthymemes in a select number of Oneida ads beginning in 1900 and continuing through the 1990s. This chronological progression demonstrates the gradual development of what I term, an enthymematic magazine ad. In this type of advertisement, the headline and the image work together to evoke certain emotions in readers...
Show moreMagazine advertisements use various techniques in order to entice consumers to buy a product. One of those techniques is the use of enthymemes. I analyze the rhetorical effect of enthymemes in a select number of Oneida ads beginning in 1900 and continuing through the 1990s. This chronological progression demonstrates the gradual development of what I term, an enthymematic magazine ad. In this type of advertisement, the headline and the image work together to evoke certain emotions in readers leaving them to complete the message by providing information that is well-known by the target audience. The added effort on the part of readers makes the ad memorable and in fact induces readers to persuade themselves of the possible benefits of the advertised product---in this case Oneida silverware.
Show less - Date Issued
- 2001
- PURL
- http://purl.flvc.org/fcla/dt/12797
- Subject Headings
- Enthymeme (Logic), Advertising, Magazine, Silverware, Oneida, ltd
- Format
- Document (PDF)
- Title
- Internet advertising: New media, new models?.
- Creator
- Karson, Eric James., Florida Atlantic University, Korgaonkar, Pradeep
- Abstract/Description
-
Much of what we currently know about consumers' reaction to persuasive attempts (advertisements) comes from studying mass media communications which are largely one-way and image-centered. Internet-based advertising is neither given the focus on information and the ability to narrowly target such appeals (sites), as in direct marketing advertising. Given the emergence of Internet promotions, this is a substantial gap in our knowledge. This research seeks to both extend the boundaries of...
Show moreMuch of what we currently know about consumers' reaction to persuasive attempts (advertisements) comes from studying mass media communications which are largely one-way and image-centered. Internet-based advertising is neither given the focus on information and the ability to narrowly target such appeals (sites), as in direct marketing advertising. Given the emergence of Internet promotions, this is a substantial gap in our knowledge. This research seeks to both extend the boundaries of current direct marketing research (with its predominant focus on who will reply) and the domain of existing persuasion theories and models, attempting to gain a greater understanding of why consumers respond as they do to Internet advertising. By adapting the Elaboration Likelihood Model (ELM) to the Internet, this research attempts to determine if executional cues play a role in enhancing persuasiveness and the moderating effects of involvement. Additionally, this research draws on the substantial work on attitude towards the ad (A$\sb{\rm ad}$), including attempts to greater understand the antecedents of these attitudes and proposed distinctions between executional and content aspects of Internet ads, to see if this rich framework is useful in predicating outcomes for Internet advertising. This research has significant implications for practitioners as it looks beyond atheoretical testing-based insights of what people respond to, drawing on established theory to provide insights into why consumers respond as they do to Internet based advertising. Testing the adaptability of current persuasion theory to this emerging medium will do much to begin building a solid understanding of how Internet advertising works. Using an interactive computer-based simulation in a 2 (involvement) x 2 (argument strength) x 2 (peripheral cue: present or absent) between subject factorial design with 224 subjects the adaptability of existing persuasion research to the Internet was tested. Findings demonstrate the adaptability of the ELM to Internet advertising, as well as the important antecedent effects of attitudes towards Internet advertising on persuasion. However, the decomposition of A$\sb{\rm ad}$ proved less useful in this new domain. All told, much of what we currently know about persuasion is likely to prove useful in developing promotional campaigns for the Internet.
Show less - Date Issued
- 1998
- PURL
- http://purl.flvc.org/fcla/dt/12549
- Subject Headings
- Internet advertising, Internet marketing, World Wide Web
- Format
- Document (PDF)
- Title
- Optimal positioning of web page banner advertisements: an extension of hemispheric process theory.
- Creator
- Goodrich, Kendall., Florida Atlantic University, College of Business, Department of Marketing
- Abstract/Description
-
The purpose of this research is to determine whether optimal ad placement and page context can significantly impact advertising effects, by extending hemispheric processing theory. This study contributes to the marketing literature by 1) addressing theoretical conflicts regarding optimal hemispheric ad placement (more favorable effects with leftward photo ads and rightward text ads; Janiszewski 1988) and page context (matching activation from "priming" of opposing brain hemispheres...
Show moreThe purpose of this research is to determine whether optimal ad placement and page context can significantly impact advertising effects, by extending hemispheric processing theory. This study contributes to the marketing literature by 1) addressing theoretical conflicts regarding optimal hemispheric ad placement (more favorable effects with leftward photo ads and rightward text ads; Janiszewski 1988) and page context (matching activation from "priming" of opposing brain hemispheres Janiszewski 1990), 2) by evaluating multiple advertising effects in relation to mere exposure rather than focusing primarily on attitudes (Janiszewski 1988, 1990), and 3) by addressing an important knowledge gap regarding optimal Web advertising (Dahlen, Rasch and Rosengren 2003). A growing amount of money is being spent on Internet advertising, with revenues totaling $12.5 billion in 2005, up more than 30 percent over 2004 (IAB 2006). However, banner ad click-through rates are low (between .1 and .2 percent for standard ads; DoubleClick 2007) and only 10% of business executives believe that banner advertising is highly effective in generating new business (Forrester 2006). Advertisers continue to use banner ads, perhaps because the "branding" benefits are not limited to clickthroughs (Briggs and Hollis 1997). While numerous ad-related factors have been previously studied (e.g., ad context creative factors, recall/recognition effects, repetition), to the author's knowledge no research has examined the effect of banner ad placement on advertising outcomes such as attention, recognition, brand attitude and purchase intention., A 2 x 2 x 2 between subjects factorial design was implemented, in which the ad type (pictorial or verbal), ad placement (left or right of Web page), and the page type (text or image-oriented) were manipulated in an online environment. While the results only partially support the hypotheses (rank-ordered stimuli groups from "optimal" to "least optimal" effects) matching activation and hemispheric ad placement appeared to differentially affect advertising outcomes. A supplementary data analysis, which directly compared hemispheric ad placement and matching activation, indicates that matching activation has a greater effect on attention, while hemispheric ad placement has a greater effect on purchase intention. The findings suggest that online advertising efforts should be specifically matched with advertising goals. Managerial implications are discussed.
Show less - Date Issued
- 2007
- PURL
- http://purl.flvc.org/FAU/77642
- Subject Headings
- Product management, Internet advertising, Economic aspects, Logos (Symbols), Design, Marketing, Psychological aspects, Advertising, Effective frequency
- Format
- Document (PDF)
- Title
- Regression analysis of a small business to determine optimal advertising media.
- Creator
- Harris, Jamie A., Harriet L. Wilkes Honors College
- Abstract/Description
-
Every day, business owners make important decisions trying to increase productivity. Smaller, family-owned companies, however, have a financial disadvantage over larger corporations. Through the analysis of one small business, Gardens Pool Supply, we provide the owners with answers to questions on how to reduce costs and increase profits.
- Date Issued
- 2007
- PURL
- http://purl.flvc.org/FAU/11608
- Subject Headings
- Regression analysis, Economics, Statistical methods, Commercial statistics, Business forecasting, Advertising
- Format
- Document (PDF)
- Title
- Internet advertising: A selectivity model approach to analyzing gender differences in information processing.
- Creator
- Wolin, Lori D., Florida Atlantic University, Korgaonkar, Pradeep
- Abstract/Description
-
While academic research has begun to probe Internet users' underlying beliefs, attitudes, and purchase intent toward Internet advertising, there has been no attempt to develop an underlying theory comparing male versus female users' Internet versus print advertising content information processing. A logical place to begin examining Internet advertising is in the sphere of gender which is a critical factor in developing sales and marketing strategy and commonly used as a basis for market...
Show moreWhile academic research has begun to probe Internet users' underlying beliefs, attitudes, and purchase intent toward Internet advertising, there has been no attempt to develop an underlying theory comparing male versus female users' Internet versus print advertising content information processing. A logical place to begin examining Internet advertising is in the sphere of gender which is a critical factor in developing sales and marketing strategy and commonly used as a basis for market segmentation. Through the application of the selectivity model (Meyers-Levy 1989) and interactivity model (Bezjian-Avery, Calder, and lacobucci 1998), an attempt to predict gendered reactions to Internet versus traditional advertising is undertaken. The hypotheses drawn from the literature are tested using a 2 x 2 x 2 x 2 experimental design. The dependent variables examined are cognition, affect, and conation. The independent variables are gender, claim objectivity/subjectivity, perceived product risk category, and media. Results indicated a strong preference for objective versus subjective claims. Claim and product significantly impacted cognition and affect while gender and product significantly impacted conation. Several main and interaction effects were present and several hypotheses supported.
Show less - Date Issued
- 2001
- PURL
- http://purl.flvc.org/fcla/dt/11959
- Subject Headings
- Internet Advertising, Human Information Processing--Sex Differences
- Format
- Document (PDF)
- Title
- FEATURE REPRESENTATION LEARNING FOR ONLINE ADVERTISING AND RECOMMENDATIONS.
- Creator
- Gharibshah, Zhabiz, Zhu, Xingquan, Florida Atlantic University, Department of Computer and Electrical Engineering and Computer Science, College of Engineering and Computer Science
- Abstract/Description
-
Online advertising [100], as a multi-billion dollar business, provides a common marketing experience when people access online services using electronic devices, such as desktop computers, tablets, smartphones, and so on. Using the Internet as a means of advertising, different stakeholders take actions in the background to provide and deliver advertisements to users through numerous platforms, such as search engines, news sites, and social networks, where dedicated spots of areas are used to...
Show moreOnline advertising [100], as a multi-billion dollar business, provides a common marketing experience when people access online services using electronic devices, such as desktop computers, tablets, smartphones, and so on. Using the Internet as a means of advertising, different stakeholders take actions in the background to provide and deliver advertisements to users through numerous platforms, such as search engines, news sites, and social networks, where dedicated spots of areas are used to display advertisements (ads) along with search results, posts, or page content. Online advertising is mainly based on dynamically selecting ads through a real-time bidding (or auction) mechanism. Predicting user responses like clicking ads in e-commerce platforms and internet-based advertising systems, as the first measurable user response, is an essential step for many digital advertising and recommendation systems to capture the user’s propensity to follow up actions, such as purchasing a product or subscribing to a service. To maximize revenue and user satisfaction, online advertising platforms must predict the expected user behavior of each displayed advertisement and maximize the user’s expectations of clicking [28]. Based on this observed feedback, these systems are tailored to user preferences to decide the order in that ads or any promoted content should be served to them. This objective provides an incentive to develop new research by using ideas derived from different domains like machine learning and data mining combined with models for information retrieval and mathematical optimization. They introduce different machine learning and data mining methods that employ deep learning-based predictive models to learn the representation of input features with the aim of user response prediction. Feature representation learning is known as a fundamental task on how to input information is going to be represented in machine learning models. A good feature representation learning method that seeks to learn low-dimensional embedding vectors is a key factor for the success of many downstream analytics tasks, such as click-through prediction and conversion prediction in recommendation systems and online advertising platforms.
Show less - Date Issued
- 2023
- PURL
- http://purl.flvc.org/fau/fd/FA00014269
- Subject Headings
- Internet advertising, Deep learning (Machine learning), Internet marketing
- Format
- Document (PDF)
- Title
- The Effects of Preattention in an Online Advertising Context: A Neuroscience Perspective.
- Creator
- Milosavljevic, Milica, Shaw, Eric H., Florida Atlantic University
- Abstract/Description
-
Consumers are exposed to thousands of marketing messages every day. In such a cluttered environment, gaining consumers· attention becomes an increasingly important business objective. This study expands the concept of attention from a simple view of attention as se lection of stimuli to a more elaborate two step process consisting of (I) preattention and (2) focal attention. The focus of this research is on preattention, which is determined by physical characteristics of objects in a visual...
Show moreConsumers are exposed to thousands of marketing messages every day. In such a cluttered environment, gaining consumers· attention becomes an increasingly important business objective. This study expands the concept of attention from a simple view of attention as se lection of stimuli to a more elaborate two step process consisting of (I) preattention and (2) focal attention. The focus of this research is on preattention, which is determined by physical characteristics of objects in a visual scene. This study also i1Pproves the measurement ofpreattention by surveying the neuroscience literature and using a computational model to measure preattention. This improved measure allows us to provide an enhanced explanation of how preattention f::tcilitates mere exposure effects. Results confirm that preattentive processing of an ad in a visual scene affects liking of that ad even when people do not remember previously seeing the advertisement. The study also finds that subtle. preattentive processes require increasing amounts of time in order to affect focal attention and attitude toward the ad.
Show less - Date Issued
- 2007
- PURL
- http://purl.flvc.org/fau/fd/FA00000607
- Subject Headings
- Internet Advertising--Psychological Aspects, Marketing--Psychological Aspects, Advertising--Effective Frequency, Human-Computer Interaction
- Format
- Document (PDF)
- Title
- Marketing the television apparatus for American consumption: Producing meaning in contemporary magazine advertisements.
- Creator
- Maskevich, Kimberly J., Florida Atlantic University, Freedman, Eric M.
- Abstract/Description
-
Contemporary magazine ads for television sets have much in common with their post WWII counterparts, the latter being produced during an era when the new technology was first getting installed in homes across the United States. Much has changed in the TV landscape since the postwar years. In particular, digital technology has altered the general terrain and set choices themselves are more diverse. Digital television began penetrating the marketplace in the 1990s and is predicted to become...
Show moreContemporary magazine ads for television sets have much in common with their post WWII counterparts, the latter being produced during an era when the new technology was first getting installed in homes across the United States. Much has changed in the TV landscape since the postwar years. In particular, digital technology has altered the general terrain and set choices themselves are more diverse. Digital television began penetrating the marketplace in the 1990s and is predicted to become mainstream by 2010. Even though the cultural climate has shifted since the postwar era, along with the concept of the familial and traditional notions of gender, the rhetorical strategies in advertising are strikingly similar. This essay examines 11 national ads by Sharp, Philips, Panasonic and Pioneer taken from contemporary popular women's magazines between the years 1998 and 2005. This essay considers the discourses attached to the evolved television apparatus as its digital incarnation is introduced into the private sphere of American homes. Each of the ads is placed within the framework of political economy, reading changes in the ad industry and the broadcast industry in such a context.
Show less - Date Issued
- 2006
- PURL
- http://purl.flvc.org/fcla/dt/13331
- Subject Headings
- Consumption (Economics)--United States, Advertising--Social aspects--United States, Television advertising--Social aspects, Communication and culture--United States
- Format
- Document (PDF)
- Title
- Enhancing the effectiveness of online video advertising through interactivity.
- Creator
- Robinson, Arnold, Korgaonkar, Pradeep, Florida Atlantic University, College of Business, Department of Marketing
- Abstract/Description
-
This research examines how incorporating interactivity into online video advertisements effects the following key marketing dependent variables: a) Involvement with the Advertisement, b) Ad Recall, c) Attitude towards the website, d) Attitude towards the Advertisement, e) Attitude towards the Brand, and f) Purchase Intention. Deriving from past Interactivity research, three important facets of interactivity are identified; User Control, Two-way Communication and Synchronicity. In order to...
Show moreThis research examines how incorporating interactivity into online video advertisements effects the following key marketing dependent variables: a) Involvement with the Advertisement, b) Ad Recall, c) Attitude towards the website, d) Attitude towards the Advertisement, e) Attitude towards the Brand, and f) Purchase Intention. Deriving from past Interactivity research, three important facets of interactivity are identified; User Control, Two-way Communication and Synchronicity. In order to test an Internet based 2 (User Control: high or low) X 2 (two-way communication: high or low) X 2 (synchronicity: high or low) between subjects experimental design, 8 different online video platforms were created. The online video experiment was administered to approximately 400 students in a large South-Eastern school. Overall the findings regarding interactivity in online video advertising found no significant effect of synchronicity on the dependent variables. There was however a significant interaction effect of user control and two-way communication on the dependent variables. These interaction effects were examined further with a cell means multiple comparison analysis. User control and two-way communication were found to have a significant interaction effect on ad recall, purchase intention and attitude towards the brand. User control had a significant effect on involvement and two-way communication had a significant effect on attitude towards the website. There was no effect of UC or TWC on attitude towards the ad.
Show less - Date Issued
- 2014
- PURL
- http://purl.flvc.org/fau/fd/FA00004156, http://purl.flvc.org/fau/fd/FA00004156
- Subject Headings
- Internet advertising, Internet videos, Marketing -- Graphic methods, Marketing -- Management, Online social networks, Social media
- Format
- Document (PDF)
- Title
- The role of advertising and information asymmetry on firm performance.
- Creator
- Fine, Monica B., College of Business, Department of Marketing
- Abstract/Description
-
Research linking marketing to financial outputs has been gaining significance in the marketing discipline. The pertinent questions are, therefore: how can marketing improve measures of firm performance and draw potential investors to the company, and where is the quantitative proof to back up these assertions? This research investigates the role of marketing expenditures in the context of initial public offerings (IPOs). The proposed theoretical framework comes from marketing and finance...
Show moreResearch linking marketing to financial outputs has been gaining significance in the marketing discipline. The pertinent questions are, therefore: how can marketing improve measures of firm performance and draw potential investors to the company, and where is the quantitative proof to back up these assertions? This research investigates the role of marketing expenditures in the context of initial public offerings (IPOs). The proposed theoretical framework comes from marketing and finance literature, and uses econometric models to test the hypotheses. First, we replicate the results of a previous study by Luo (2008) showing a relationship between the firm's pre-IPO marketing spending and IPO underpricing. Next, we extend the previous study by looking at the IPO's long-run returns, types of risk, analyst coverage, and market/industry characteristics. The results of this study, based on a sample of 2,103 IPOs from 1996 to 2008, suggest that increased marketing spending positively impac ts firm performance. We examine different measures of firm performance, such as risk and long-run performance, whose results are important to the firm, its shareholders, and potential investors. This study analyzes the impact marketing spending has on IPO characteristics (IPO underpricing in the short-run and cumulative abnormal returns in the long run); risk characteristics (systematic, unsystematic, bankruptcy risk, and total risk); analyst coverage characteristics (the number of analysts, optimistic coverage, and forecast error) and market characteristics (market volatility and industry type). We control for variables such as firm size, profitability, and IPO characteristics. In this paper, the results show that increased marketing spending lowers underpricing, lowers bankruptcy risk, lowers total risk, leads to greater analyst coverage, leads to more favorable analyst coverage, and lowers analyst forecast error. For theory, this paper advances the literature on the, marketing-financ e interface by extending the market-based assets and signaling theories. For practice, the results indicate that spending more money on marketing before the IPO and disclosing this information produces positive bottom-line results for the firm. KEYWORDS: Marketing-Finance, Risk, Financial Analysts, Marketing Spending, Firm Performance, Marketing Strategy Meets Wall Street, Long-Run Firm Performance, Underpricing, Stock Recommendations, Initial Public Offering, Marketing Strategy, Econometric Model.
Show less - Date Issued
- 2012
- PURL
- http://purl.flvc.org/FAU/3342050
- Subject Headings
- Investment analysis, Organizational effectiveness, Measurement, Advertising, Financial services industry, Marketing, Financial services industry, Computer network resources
- Format
- Document (PDF)
- Title
- Product cycle theory and the television industry of the United States.
- Creator
- Chen, Wei., Florida Atlantic University, Scott, Gerald E., College of Business, Department of Economics
- Abstract/Description
-
Roymond Vernon (1966) and Seev Hirsch (1967) systematically put forth the product cycle approach in an effort to increase understanding of trade theory and introduce dynamics into trade. One of the model's major premises is that a country which has a strong competitive position in a particular industry at a given point in time may well lose this position when the industry enters into a new phase. This approach has been accepted as an established theory though it still remains inadequately...
Show moreRoymond Vernon (1966) and Seev Hirsch (1967) systematically put forth the product cycle approach in an effort to increase understanding of trade theory and introduce dynamics into trade. One of the model's major premises is that a country which has a strong competitive position in a particular industry at a given point in time may well lose this position when the industry enters into a new phase. This approach has been accepted as an established theory though it still remains inadequately tested. The television industry is the largest segment of the consumer electronics industry which has been frequently cited as an evidence to support the product cycle theory. The whole life of monochrome television in the United States was nicely explained by the product cycle theory. But it seems that the development of color television does not tell the same story.
Show less - Date Issued
- 1994
- PURL
- http://purl.flvc.org/fcla/dt/15058
- Subject Headings
- Product life cycle, Television advertising, New products--Marketing, Product management
- Format
- Document (PDF)
- Title
- Average (arithmetic mean) of women’s bodies.
- Creator
- Behar, Linda, Valdes, Juana, Florida Atlantic University, Dorothy F. Schmidt College of Arts and Letters, Department of Visual Arts and Art History
- Abstract/Description
-
Between 1939 and 1940 the United States Government conducted a study of the measurements of women’s bodies to establish a standardized system of garment and pattern sizes. The central theme of my research is to analyze the female figure in the context of a technology-driven global contemporary society. My thesis exhibition includes a body of work that echoes the pressures that Western Society employs by standardizing women’s appearances. The focus of the work is to confront the viewer with a...
Show moreBetween 1939 and 1940 the United States Government conducted a study of the measurements of women’s bodies to establish a standardized system of garment and pattern sizes. The central theme of my research is to analyze the female figure in the context of a technology-driven global contemporary society. My thesis exhibition includes a body of work that echoes the pressures that Western Society employs by standardizing women’s appearances. The focus of the work is to confront the viewer with a visual examination, which illustrates the preconceived notion that Western Society portrays the female body as a commodity and exports those views to different cultures and societies. This calls to question: “who makes those standards endorsed by society and why women follow them?”. From the standardized measurements conducted by the United States Government, I generated a 2-D computer model of an outline of the generic female figure. Based on the 2-D representation, I constructed a series of ten 27”x36” inkjet prints and a 3-Dimensional prototype of the figurative form. The project consist on the manufacture of 14,698 molds base on the 3- Dimensional prototype -- 10% reduction of the size of the average female.
Show less - Date Issued
- 2014
- PURL
- http://purl.flvc.org/fau/fd/FA00004079
- Subject Headings
- Advertising -- Psychological aspects, Body image in women, Feminine beauty (Aesthetics), Feminist theory, Human body -- Social aspects, Self esteem in women
- Format
- Document (PDF)
- Title
- Distracted Driving: A Cross-Disciplinary Analysis Exploring The Effectiveness Of Public Service Announcements Regarding Texting And Driving That Employ A Filmed Narrative With Emotional Appeals.
- Creator
- Seibold, Jeremy R., Charbonneau, Stephen, Florida Atlantic University, Dorothy F. Schmidt College of Arts and Letters, School of Communication and Multimedia Studies
- Abstract/Description
-
Despite efforts to mitigate texting and driving in the United States, accidents as a result of distracted driving continue to increase, especially within the 16-24 age group. Considering the traits of the members of this age group, as well as the attributes of the various means that are utilized to mitigate such behavior, I hypothesize that the employment of filmed narratives in public service announcements is more effective than any other established approach. Testing the validity of this...
Show moreDespite efforts to mitigate texting and driving in the United States, accidents as a result of distracted driving continue to increase, especially within the 16-24 age group. Considering the traits of the members of this age group, as well as the attributes of the various means that are utilized to mitigate such behavior, I hypothesize that the employment of filmed narratives in public service announcements is more effective than any other established approach. Testing the validity of this hypothesis, contributing to a lack of research, three methods of analysis were employed in this project: a textual analysis of a filmed narrative; an audience analysis of the comments accompanying the filmed narrative; and a video session followed by a self-administered questionnaire. The results of this study indicate that while the filmed narrative is more effective than the spoken narrative, more intensive analyses are necessary for further speculation.
Show less - Date Issued
- 2017
- PURL
- http://purl.flvc.org/fau/fd/FA00004874, http://purl.flvc.org/fau/fd/FA00004874
- Subject Headings
- Distracted driving--Case studies., Advertising, Public service--Case studies., Text messaging (Cell phone systems), Traffic safety.
- Format
- Document (PDF)
- Title
- Real-Time Data Analytics and Optimization for Computational Advertising.
- Creator
- Liu, Hui, Zhu, Xingquan, Florida Atlantic University, College of Engineering and Computer Science, Department of Computer and Electrical Engineering and Computer Science
- Abstract/Description
-
Online advertising has built a market of hundreds of billions of dollars and still continues to grow. With well developed techniques in big data storage, data mining and analytics, online advertising is able to reach targeted audiences e ctively. Real- time bidding refers to the buying and selling of online ad impressions through ad inventory auctions which occur in the time it takes a webpage to load. How to de- termine the bidding price and how to allocate the budget of advertising is the...
Show moreOnline advertising has built a market of hundreds of billions of dollars and still continues to grow. With well developed techniques in big data storage, data mining and analytics, online advertising is able to reach targeted audiences e ctively. Real- time bidding refers to the buying and selling of online ad impressions through ad inventory auctions which occur in the time it takes a webpage to load. How to de- termine the bidding price and how to allocate the budget of advertising is the key to successful ad campaigns. Both of these aspects are fundamental to most campaign optimizations and we will introduce both of them in this thesis. For bidding price determination, we improved the estimation of CTR (Click Through Rate) (one of the most important factors of determining the bidding price) by using a re ned hierar- chical tree structure for the estimation. The result of the experiment and the A/B test showed our proposal can provide stable improvement. For budget allocation, we introduce SCO (Single Campaign Optimization) and CCO (Cross Campaign Opti- mization). SCO has been applied by our commercial partner while CCO needs more research. We will rst introduce the methods of SCO and then give our proposal about CCO. We modeled CCO as a LP (Linear Programming) problem as well as designed an e ective procedure to implement optimal impressions distribution. Our simulation showed our proposal can signi cantly increase global Gross Pro t (GP).
Show less - Date Issued
- 2017
- PURL
- http://purl.flvc.org/fau/fd/FA00004940, http://purl.flvc.org/fau/fd/FA00004940
- Subject Headings
- Internet marketing--Technological innovations., Internet advertising--Technological innovations., Data mining., Web usage mining., Business--Data processing.
- Format
- Document (PDF)
- Title
- Celebrating diversity through fashion? A cultural analysis of Tommy Hilfiger online.
- Creator
- Taylor, Adam D., Florida Atlantic University, Scodari, Christine
- Abstract/Description
-
Tommy Hilfiger is a popular fashion designer who incorporates a unique mix of style, patriotism and cultural diversity into the advertising and marketing of his products. But does his approach communicate true equality or divide Americans through race, class, and/or consumerism? Does his conceptualization of cultural diversity support ideals of multiculturalism or promote principles of assimilation? Tommy Hilfiger's official website, www.tommy.com, is analyzed from a cultural studies...
Show moreTommy Hilfiger is a popular fashion designer who incorporates a unique mix of style, patriotism and cultural diversity into the advertising and marketing of his products. But does his approach communicate true equality or divide Americans through race, class, and/or consumerism? Does his conceptualization of cultural diversity support ideals of multiculturalism or promote principles of assimilation? Tommy Hilfiger's official website, www.tommy.com, is analyzed from a cultural studies perspective to examine these questions. Political economic, cultural economic and semiotic theories are applied at the levels of production, text and consumption to reveal whether hegemonic or counter-hegemonic themes prevail. As a result, it is determined that hegemonic themes of white, Anglo-Americanism and consumerism do prevail, while counter-hegemonic messages of multiculturalism are less dominant. Findings also indicate that there is still much progress to be made in terms of achieving cultural equality in the United States.
Show less - Date Issued
- 2004
- PURL
- http://purl.flvc.org/fcla/dt/13184
- Subject Headings
- Fashion--Social aspects, Internet advertising, Internet marketing, Multiculturalism, Fashion--Psychological aspects, Clothing and dress--Marketing, Hilfiger, Tommy
- Format
- Document (PDF)
- Title
- Product placement within violent media: investigating the role of emotion on product memory.
- Creator
- Berger, Johanna D., Charles E. Schmidt College of Science, Department of Psychology
- Abstract/Description
-
Despite extensive research into memory and violence, relatively little is known about the relationship between violent media and memory of advertised products. Research has yielded contradictory evidence ; some scholars have found a negative relationship, others a nonexistent one... This research investigated the role of emotion in the relationship between violent media and product placement memory. This study creates insight into inconclusive previous findings by providing evidence that...
Show moreDespite extensive research into memory and violence, relatively little is known about the relationship between violent media and memory of advertised products. Research has yielded contradictory evidence ; some scholars have found a negative relationship, others a nonexistent one... This research investigated the role of emotion in the relationship between violent media and product placement memory. This study creates insight into inconclusive previous findings by providing evidence that violence influences product memory. Specifically, participants were significantly worse at remembering products placed within violent clips (e.g., free recall, cued recall, recognition. Participants' emotional responses to the violent clips also appeared to influence their memory for embedded products ; product recognition was significantly correlated with disgust, avoidance, and interest ratings.... Interestingly, stronger negative responses to the violent clips were correlated with decreased preference for the embedded products. Furthermore, the pattern of differences for product preference between target and non-target violent products varied according to negative emotional reaction. Therefore, this dissertation provides insight into the role emotion plays in the relationship between viewing violent media and product placement memory.
Show less - Date Issued
- 2012
- PURL
- http://purl.flvc.org/FAU/3358283
- Subject Headings
- Mass media, Marketing, Advertising, Psychological aspects, Persuasion (Psychology), Product placement in mass media, Violence in mass media, Psychological aspects, Human information processing, Research
- Format
- Document (PDF)
- Title
- Americans all! The role of advertising in re-imaging ethnicity in America: the case of the war advertising council, 1939-1945.
- Creator
- May, Jacqueline S., Fejes, Fred A., Florida Atlantic University, Dorothy F. Schmidt College of Arts and Letters, School of Communication and Multimedia Studies
- Abstract/Description
-
Throughout America’s history the call for laborers has been filled by influxes of immigrants. Coinciding with the arrival of the first non-Anglo Saxon immigrants were negative attitudes about them, as they were deemed inferior and classified as lowerranking “others” by the dominant culture that needed them. Thus, the cycle of need and resentment was born to be repeated throughout the Nation’s history. In the first half of the twentieth century a shift occurred in American public perception of...
Show moreThroughout America’s history the call for laborers has been filled by influxes of immigrants. Coinciding with the arrival of the first non-Anglo Saxon immigrants were negative attitudes about them, as they were deemed inferior and classified as lowerranking “others” by the dominant culture that needed them. Thus, the cycle of need and resentment was born to be repeated throughout the Nation’s history. In the first half of the twentieth century a shift occurred in American public perception of, and attitudes towards, immigrant groups including eastern European Jews, Italians and the Irish among others. This shift was marked primarily in terms of race: Some immigrants went from being considered black to white -- from illegitimate to legitimate by the dominant culture. One reason for the increased acceptance of these ethnic groups was a concerted campaign sponsored by the United States Government to promote an extended identity to groups that had previously been excluded from the mainstream. In particular, the goal was to create a sense of nationalism, or “Americanism,” among diasporic immigrant groups, thus encouraging their participation in the war effort. The result of such campaigns was a re-imaging of ethnic groups previously classified as non-white and a path to perceived whiteness, and thus inclusion, for them. These campaigns, formulated by the Office of War Information and executed largely by the War Advertising Council, led to a marked increase in acceptance for immigrant groups by the dominant culture. By examining social messages through visual cultural artifacts this study explores notions about race, ethnicity, whiteness and the role of communication theory and practices in constructing (imaging) an identity of otherness.” This study delineates the historical formation and subsequent partial de-construction (re-imaging) of negative depictions and some stereotypes of ethnic Americans. This research explores the sources of these attitudes and behaviors and how misconceptions, misrepresentations and centuries-old stereotypes of non-Anglo ethnic Americans have been fluid through changing social perceptions fueled, in part, by government interventions.
Show less - Date Issued
- 2014
- PURL
- http://purl.flvc.org/fau/fd/FA00004136, http://purl.flvc.org/fau/fd/FA00004136
- Subject Headings
- Advertising Council -- History -- 20th century, Americanization -- History -- 20th century, Immigrants -- United States -- History -- 20th century, Immigrants -- United States -- History -- 20th century, Public opinion -- United States -- History -- 20th century, World War, 1939-1945 -- United States -- Propaganda
- Format
- Document (PDF)