Current Search: Musical analysis (x) » Internet marketing (x)
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Title
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Big data and analytics: the future of music marketing.
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Creator
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Capodilupo, Daniella, Abrams, Ira, Florida Atlantic University, College of Business, Department of Management
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Abstract/Description
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This is a comprehensive study of how Big Data and analytics will be the future of music marketing. There has been a recent trend of being able to turn metrics into quantifiable, real-word predictions. With an increase in online music consumption along with the use of social media there is now a clearer view than ever before about how this will happen. Instead of solely relying on big record companies for an artist to make it to the big time, there is now a plethora of data and analytics...
Show moreThis is a comprehensive study of how Big Data and analytics will be the future of music marketing. There has been a recent trend of being able to turn metrics into quantifiable, real-word predictions. With an increase in online music consumption along with the use of social media there is now a clearer view than ever before about how this will happen. Instead of solely relying on big record companies for an artist to make it to the big time, there is now a plethora of data and analytics available not just to a small number of big companies, but to anyone.
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Date Issued
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2015
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PURL
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http://purl.flvc.org/fau/fd/FA00004353, http://purl.flvc.org/fau/fd/FA00004353
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Subject Headings
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Big data -- Economic aspects, Consumer behavior, Internet marketing, Marketing -- Data processing, Music and the Internet, Musical analysis -- Data processing
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Format
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Document (PDF)