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- Title
- Product placement within violent media: investigating the role of emotion on product memory.
- Creator
- Berger, Johanna D., Charles E. Schmidt College of Science, Department of Psychology
- Abstract/Description
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Despite extensive research into memory and violence, relatively little is known about the relationship between violent media and memory of advertised products. Research has yielded contradictory evidence ; some scholars have found a negative relationship, others a nonexistent one... This research investigated the role of emotion in the relationship between violent media and product placement memory. This study creates insight into inconclusive previous findings by providing evidence that...
Show moreDespite extensive research into memory and violence, relatively little is known about the relationship between violent media and memory of advertised products. Research has yielded contradictory evidence ; some scholars have found a negative relationship, others a nonexistent one... This research investigated the role of emotion in the relationship between violent media and product placement memory. This study creates insight into inconclusive previous findings by providing evidence that violence influences product memory. Specifically, participants were significantly worse at remembering products placed within violent clips (e.g., free recall, cued recall, recognition. Participants' emotional responses to the violent clips also appeared to influence their memory for embedded products ; product recognition was significantly correlated with disgust, avoidance, and interest ratings.... Interestingly, stronger negative responses to the violent clips were correlated with decreased preference for the embedded products. Furthermore, the pattern of differences for product preference between target and non-target violent products varied according to negative emotional reaction. Therefore, this dissertation provides insight into the role emotion plays in the relationship between viewing violent media and product placement memory.
Show less - Date Issued
- 2012
- PURL
- http://purl.flvc.org/FAU/3358283
- Subject Headings
- Mass media, Marketing, Advertising, Psychological aspects, Persuasion (Psychology), Product placement in mass media, Violence in mass media, Psychological aspects, Human information processing, Research
- Format
- Document (PDF)
- Title
- Hippocampal CA1 activation during object memory encoding in the novel object recognition task.
- Creator
- Cinalli, David A., Stackman, Robert W., Florida Atlantic University, Charles E. Schmidt College of Science, Department of Psychology
- Abstract/Description
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Transcription and translation of proteins are required for the consolidation of episodic memory. Arc, an effector immediate early gene, has been linked to synaptic plasticity following learning and memory. It is well established that the rodent hippocampus is essential for processing spatial memory, but its role in processing object memory is a point of contention. Using immunohistochemical techniques, hippocampal sections were stained for arc proteins in the CA1 region of the dorsal...
Show moreTranscription and translation of proteins are required for the consolidation of episodic memory. Arc, an effector immediate early gene, has been linked to synaptic plasticity following learning and memory. It is well established that the rodent hippocampus is essential for processing spatial memory, but its role in processing object memory is a point of contention. Using immunohistochemical techniques, hippocampal sections were stained for arc proteins in the CA1 region of the dorsal hippocampus in mice following two variations of the novel object recognition (NOR) task. Results suggest mice that acquired strong object memory showed significant hippocampal activation. In mice that acquired weak object memory, hippocampal activation was not significantly different from controls. Arc expression was also examined in other hippocampal sub-regions, as well as in the perirhinal cortex. These results suggest that the mice must acquire a threshold amount of object information before the hippocampal CA1 region is engaged.
Show less - Date Issued
- 2015
- PURL
- http://purl.flvc.org/fau/fd/FA00004436, http://purl.flvc.org/fau/fd/FA00004436
- Subject Headings
- Association of ideas, Cellular control mechanisms, Cellular signal transduction, Episodic memory, Hippocampus (Brain) -- Physiology, Human information processing, Mice as laboratory animals
- Format
- Document (PDF)
- Title
- The Role of Cues in Buyers' Evaluations of Service Innovations.
- Creator
- Ramesan, Jayendra, Florida Atlantic University, Georgoff, David M.
- Abstract/Description
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This dissertation integrates knowledge from consumer behavior, diffusion research, strategy and MIS to investigate the effects of information cues such as price, brand equity, and technology on buyers' service evaluations and behavioral intentions. Specifically, the effects of these information cues on buyers' perceptions of service quality, value and purchase intentions are examined. In addition, this study examines the role of two intervening variables, namely, sacrifice (monetary costs)...
Show moreThis dissertation integrates knowledge from consumer behavior, diffusion research, strategy and MIS to investigate the effects of information cues such as price, brand equity, and technology on buyers' service evaluations and behavioral intentions. Specifically, the effects of these information cues on buyers' perceptions of service quality, value and purchase intentions are examined. In addition, this study examines the role of two intervening variables, namely, sacrifice (monetary costs) and ease of use (non-monetary costs) in buyers' service evaluations. Two interactive services, a home banking service (Citibank & Ameritech) and a home shopping service (Time Warner) were described in a concept test format to subjects in a 4 x 2 x 2 between-subjects factorial design experiment. The sample for the home banking service (281) was composed of undergraduate students drawn from the university while the sample for the home shopping service (409), was composed of individuals living in the South Florida area. The experimental treatments, manipulation checks, dependent and intervening variables were measured using multiple-item seven point Likert-type scales. The data was analyzed using econometric modeling techniques. In both experiments, service quality perceptions were found to be significantly influenced by technology and brand equity perceptions. Brand equity was the main determinant of service quality in both experiments. Service value perceptions were driven by direct effects from service quality, sacrifice and ease of use and indirectly driven by technology and price perceptions. The role of brand equity in value perceptions is ambiguous. Sacrifice was related positively to price perceptions in both studies. Purchase intentions were explained only by value perceptions in both studies. The results suggest that service quality and service value are very different. The value function is more complex than service quality. Service organizations that attempt to create customer value by maximizing service quality ratings at the lowest price need to emphasize other value based determinants such as technology and ease of use. The model suggests a crossfunctional approach should be employed for service design and development in order to maximize service quality and customer value. In addition, this study recommends a substantive pre-launch service concept development and delivery effort by service organizations before introducing new services.
Show less - Date Issued
- 1996
- PURL
- http://purl.flvc.org/fcla/dt/12452
- Subject Headings
- Human Information Processing--Research, Consumer Satisfaction--Evaluation, Marketing--Management, Quality of Products--Evaluation, Technological innovations, Customer services--Quality control
- Format
- Document (PDF)
- Title
- Of Mice, Men and Memories: The Role of the Rodent Hippocampus in Object Recognition.
- Creator
- Cohen, Sarah J., Stackman, Robert W., Florida Atlantic University, Charles E. Schmidt College of Science, Center for Complex Systems and Brain Sciences
- Abstract/Description
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Establishing appropriate animal models for the study of human memory is paramount to the development of memory disorder treatments. Damage to the hippocampus, a medial temporal lobe brain structure, has been implicated in the memory loss associated with Alzheimer’s disease and other dementias. In humans, the role of the hippocampus is largely defined; yet, its role in rodents is much less clear due to conflicting findings. To investigate these discrepancies, an extensive review of the rodent...
Show moreEstablishing appropriate animal models for the study of human memory is paramount to the development of memory disorder treatments. Damage to the hippocampus, a medial temporal lobe brain structure, has been implicated in the memory loss associated with Alzheimer’s disease and other dementias. In humans, the role of the hippocampus is largely defined; yet, its role in rodents is much less clear due to conflicting findings. To investigate these discrepancies, an extensive review of the rodent literature was conducted, with a focus on studies that used the Novel Object Recognition (NOR) paradigm for testing. The total amount of time the objects were explored during training and the delay imposed between training and testing seemed to determine hippocampal recruitment in rodents. Male C57BL/6J mice were implanted with bilateral dorsal CA1 guide cannulae to allow for the inactivation of the hippocampus at discrete time points in the task. The results suggest that the rodent hippocampus is crucial to the encoding, consolidation and retrieval of object memory. Next, it was determined that there is a delay-dependent involvement of the hippocampus in object memory, implying that other structures may be supporting the memory prior to the recruitment of hippocampus. In addition, when the context memory and object memory could be further dissociated, by altering the task design, the results imply a necessary role for the hippocampus in the object memory, irrespective of context. Also, making the task more perceptually demanding, by requiring the mice to perform a two-dimensional to three-dimensional association between stimuli, engaged the hippocampus. Then, in the traditional NOR task, long and short training exploration times were imposed to determine brain region activity for weak and strong object memory. The inactivation and immunohistochemistry findings imply weak object memory is perirhinal cortex dependent, while strong object memory is hippocampal-dependent. Taken together, the findings suggest that mice, like humans, process object memory on a continuum from weak to strong, recruiting the hippocampus conditionally for strong familiarity. Confirming this functional similarity between the rodent and human object memory systems could be beneficial for future studies investigating memory disorders.
Show less - Date Issued
- 2016
- PURL
- http://purl.flvc.org/fau/fd/FA00004580
- Subject Headings
- Memory--Research., Mice as laboratory animals., Hippocampus (Brain)--Physiology., Episodic memory., Neurotransmitter receptors., Cellular control mechanisms., Cellular signal transduction., Human information processing.
- Format
- Document (PDF)