Current Search: Duitama, Luis (x)
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Title
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Traffic Sign Effectiveness.
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Creator
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Kamholtz, Tali, Chozas, Ashley, Duitama, Luis, Knipp, Tammy, Office of Undergraduate Research and Inquiry
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Abstract/Description
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Visual salience is the perception that renders some objects in the world to stand out from its given environment and immediately grab our attention. For the design of road signs, visual salience plays a significant role. Studies reveal poor salience of traffic signs contribute to the increase of traffic violations. With the aid of eye-tracking technology (analyzing visual fixations and saccadic patterns of licensed drivers), this paper will examine the visual salience and effectiveness for...
Show moreVisual salience is the perception that renders some objects in the world to stand out from its given environment and immediately grab our attention. For the design of road signs, visual salience plays a significant role. Studies reveal poor salience of traffic signs contribute to the increase of traffic violations. With the aid of eye-tracking technology (analyzing visual fixations and saccadic patterns of licensed drivers), this paper will examine the visual salience and effectiveness for the redesign of two specific road signs. We hypothesize remodeling the optical characteristics will improve visual attention for a given background and thus, reduce the number of traffic violations and ensure public safety.
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Date Issued
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2016
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PURL
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http://purl.flvc.org/fau/fd/FA00005564
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Subject Headings
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College students --Research --United States.
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Format
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Document (PDF)
