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Product cycle theory and the television industry of the United States
Title
Product cycle theory and the television industry of the United States.
Creator
Chen, Wei., Florida Atlantic University, Scott, Gerald E., College of Business, Department of Economics
Abstract/Description
Roymond Vernon (1966) and Seev Hirsch (1967) systematically put forth the product cycle approach in an effort to increase understanding of trade theory and introduce dynamics into trade. One of the model's major premises is that a country which has a strong competitive position in a particular industry at a given point in time may well lose this position when the industry enters into a new phase. This approach has been accepted as an established theory though it still remains inadequately...
Show moreRoymond Vernon (1966) and Seev Hirsch (1967) systematically put forth the product cycle approach in an effort to increase understanding of trade theory and introduce dynamics into trade. One of the model's major premises is that a country which has a strong competitive position in a particular industry at a given point in time may well lose this position when the industry enters into a new phase. This approach has been accepted as an established theory though it still remains inadequately tested. The television industry is the largest segment of the consumer electronics industry which has been frequently cited as an evidence to support the product cycle theory. The whole life of monochrome television in the United States was nicely explained by the product cycle theory. But it seems that the development of color television does not tell the same story.
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Date Issued
1994
PURL
http://purl.flvc.org/fcla/dt/15058
Subject Headings
Product life cycle, Television advertising, New products--Marketing, Product management
Format
Document (PDF)
A new bicyclic guanidine alkaloid, Sch 575948, from amarine sponge, Ptilocaulis spiculifer
Title
A new bicyclic guanidine alkaloid, Sch 575948, from amarine sponge, Ptilocaulis spiculifer.
Creator
Yang, Shu-Wei, Chan, Tze-Ming, Pomponi, Shirley A., Chen, Guodong, Wright, Amy E., Patel, Mahesh, Gullo, Vincent, Pramanik, B., Chu, Min
Date Issued
2003
PURL
http://purl.flvc.org/fau/fd/FA00007361
Subject Headings
Sponges, Alkaloids, Guanidines, Antibacterial agents, Molecular structure
Format
Document (PDF)
A new sesterterpene, Sch 599473, from a marine sponge, Ircinia sp.
Title
A new sesterterpene, Sch 599473, from a marine sponge, Ircinia sp.
Creator
Yang, Shu-Wei, Chan, Tze-Ming, Pomponi, Shirley A., Gonsiorek, W., Chen, Guodong, Wright, Amy E., Hipkin, W., Patel, Mahesh, Gullo, Vincent, Pramanik, B., Zavodny, P., Chu, Min
Date Issued
2003
PURL
http://purl.flvc.org/FCLA/DT/3351980
Subject Headings
Sponges, Sesterterpenes, Marine natural products
Format
Document (PDF)
Novel steroidal saponins, Sch 725737 and Sch 725739, from a marine starfish, Novodinia antillensis
Title
Novel steroidal saponins, Sch 725737 and Sch 725739, from a marine starfish, Novodinia antillensis.
Creator
Yang, Shu-Wei, Chan, Tze-Ming, Buevich, Alexei, Priestley, T., Crona, J., Reed, John K., Wright, Amy E., Patel, Mahesh, Gullo, Vincent, Chen, Guodong, Pramanik, B., Chu, Min
Date Issued
2007
PURL
http://purl.flvc.org/FCLA/DT/3343845
Subject Headings
Steroid saponins, Starfishes
Format
Document (PDF)