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Title: Global warming in the microblog era: a rhetorical analysis of Twitter dialogue between ExxonMobil and Greenpeace USA.
Creator: Kattoura, Mark A., School of Communication and Multimedia Studies
Abstract/Description: This qualitative study examines whether microblogging illustrates or contradicts the longstanding notion that the Internet allows for greater public participation in important issues, thus potentially expanding public sphere. The study analyzes 5 years of tweets about climate change between ExxonMobil and Greenpeace USA using a new hybrid, or blended methodology that combines Kenneth Burke's rhetorical analysis of cluster-agons with eight physical attributes of the Internet that Marshall Poe...
Show moreThis qualitative study examines whether microblogging illustrates or contradicts the longstanding notion that the Internet allows for greater public participation in important issues, thus potentially expanding public sphere. The study analyzes 5 years of tweets about climate change between ExxonMobil and Greenpeace USA using a new hybrid, or blended methodology that combines Kenneth Burke's rhetorical analysis of cluster-agons with eight physical attributes of the Internet that Marshall Poe identified as influential in pushing societies and ideas in new directions. Clusters are also examined using Grace Poh Lyn's reflexive analysis. Additionally, the analysis also considers the use of agitative and control strategies, discursive tensions between freedom and domination, and the rhetorical use of public vernaculars. Analysis of the tweets reveals that business organizations that at first glance or in theory seem to be at odds actually share common discursive practices. They communicate about the same issues at the same or similar times using the same language for the same primary purpose-survival of the organization-while giving the impression that they are working for the good of their respective publics for environmental causes or the bottom line, or even both. The researcher concludes that although there are specific cases of microblogging in which the public benefits to some extent, those gains are either very short-lived or are more likely to exist in theory rather than practice due to the fluid nature of microblogging as well as continued organizational missteps which I call "corporate ejacking."
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Date Issued: 2013
PURL: http://purl.flvc.org/fcla/dt/3360800
Subject Headings: Influence, Global warming, Mass media and culture, Social responsibility of business
Format: Document (PDF)

Title: Program Review School of Communication and Multimedia Studies, 2013-2014.
Creator: Florida Atlantic University, School of Communication and Multimedia Studies, Dorothy F. Schmidt College of Arts and Letters
Abstract/Description: Florida Atlantic University Departmental Dashboard Indicators. Department program reviews for Dorothy F. Schmidt College of Arts and Letters, Florida Atlantic University.
Date Issued: 2013-2014
PURL: http://purl.flvc.org/fau/fd/FA00007582
Subject Headings: Florida Atlantic University -- History
Format: Document (PDF)

Title: Program Review School of Communication and Multimedia Studies, 2014-2015.
Creator: Florida Atlantic University, School of Communication and Multimedia Studies, Dorothy F. Schmidt College of Arts and Letters
Abstract/Description: Florida Atlantic University Departmental Dashboard Indicators. Department program reviews for Dorothy F. Schmidt College of Arts and Letters, Florida Atlantic University.
Date Issued: 2014-2015
PURL: http://purl.flvc.org/fau/fd/FA00007583
Subject Headings: Florida Atlantic University -- History
Format: Document (PDF)

Title: Program Review School of Communication and Multimedia Studies, 2009-2010.
Creator: Florida Atlantic University, School of Communication and Multimedia Studies, Dorothy F. Schmidt College of Arts and Letters
Abstract/Description: Florida Atlantic University Departmental Dashboard Indicators. Department program reviews for Dorothy F. Schmidt College of Arts and Letters, Florida Atlantic University.
Date Issued: 2009-2010
PURL: http://purl.flvc.org/fau/fd/FA00007579
Subject Headings: Florida Atlantic University -- History
Format: Document (PDF)

Title: Program Review School of Communication and Multimedia Studies, 2010-2011.
Creator: Florida Atlantic University, School of Communication and Multimedia Studies, Dorothy F. Schmidt College of Arts and Letters
Abstract/Description: Florida Atlantic University Departmental Dashboard Indicators. Department program reviews for Dorothy F. Schmidt College of Arts and Letters, Florida Atlantic University.
Date Issued: 2010-2011
PURL: http://purl.flvc.org/fau/fd/FA00007580
Subject Headings: Florida Atlantic University -- History
Format: Document (PDF)

Title: Program Review School of Communication and Multimedia Studies, 2012-2013.
Creator: Florida Atlantic University, School of Communication and Multimedia Studies, Dorothy F. Schmidt College of Arts and Letters
Abstract/Description: Florida Atlantic University Departmental Dashboard Indicators. Department program reviews for Dorothy F. Schmidt College of Arts and Letters, Florida Atlantic University.
Date Issued: 2012-2013
PURL: http://purl.flvc.org/fau/fd/FA00007581
Subject Headings: Florida Atlantic University -- History
Format: Document (PDF)

Title: Program Review School of Communication and Multimedia Studies, 2015-2016.
Creator: Florida Atlantic University, School of Communication and Multimedia Studies, Dorothy F. Schmidt College of Arts and Letters
Abstract/Description: Florida Atlantic University Departmental Dashboard Indicators. Department program reviews for Dorothy F. Schmidt College of Arts and Letters, Florida Atlantic University.
Date Issued: 2015-2016
PURL: http://purl.flvc.org/fau/fd/FA00007584
Subject Headings: Florida Atlantic University -- History
Format: Document (PDF)

Title: Program Review School of Communication and Multimedia Studies, 2016-2017.
Creator: Florida Atlantic University, School of Communication and Multimedia Studies, Dorothy F. Schmidt College of Arts and Letters
Abstract/Description: Florida Atlantic University Departmental Dashboard Indicators. Department program reviews for Dorothy F. Schmidt College of Arts and Letters, Florida Atlantic University.
Date Issued: 2016-2017
PURL: http://purl.flvc.org/fau/fd/FA00007585
Subject Headings: Florida Atlantic University -- History
Format: Document (PDF)

Title: Going to bed hungry: a content analysis of late-night local tv news in southwest Florida.
Creator: Kmetzko, Mark, School of Communication and Multimedia Studies, Dorothy F. Schmidt College of Arts and Letters
Date Issued: 2006-05
PURL: http://purl.flvc.org/fcla/dt/11500
Subject Headings: Mass Media, Communications
Format: Document (PDF)

Title: Improving college professors' communication skills inside the classroom: an exploratory study.
Creator: Van Allan, James., Dorothy F. Schmidt College of Arts and Letters, School of Communication and Multimedia Studies
Abstract/Description: This thesis examines how college professors can improve their communication skills inside the classroom by testing pedagogical issues identified in previous scholarship against current teaching practices. This thesis addresses four main areas related to classroom communication skills that reflect how to build a classroom into a community of equality, open dialogue, and deep learning. The importance of classroom communities and of professors developing engaging deliveries to create compelling...
Show moreThis thesis examines how college professors can improve their communication skills inside the classroom by testing pedagogical issues identified in previous scholarship against current teaching practices. This thesis addresses four main areas related to classroom communication skills that reflect how to build a classroom into a community of equality, open dialogue, and deep learning. The importance of classroom communities and of professors developing engaging deliveries to create compelling oral performances is described as well as issues of active listening and various models and techniques to help facilitate communication better in the classroom. A qualitative study analyzing written interviews completed by 19 college professors in Florida is conducted. Interview responses are then compared to pedagogical issues identified in previous literature to determine if there are similarities or gaps in current research. The interview determined that an interactive classroom with a professor who is consciously aware of their communication skills can help foster deeper learning with students. This research can help to develop best teaching practices for college professors.
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Date Issued: 2011
PURL: http://purl.flvc.org/FAU/3174312
Subject Headings: Oral communication, Interaction analysis in education, Teacher-student relationships.-, Teacher effectiveness
Format: Document (PDF)

Title: Improving methods of communication based on culture in the business environment.
Creator: Burton, Walter N., Dorothy F. Schmidt College of Arts and Letters, School of Communication and Multimedia Studies
Abstract/Description: The ability to understand the individuals that we deal with on a daily basis can give anyone who focuses on this knowledge a competitive advantage in today's business world. In today's fast paced and globally expanding business world, it is critical to explore innovative approaches that will facilitate the process and time it typically takes to establish business relationships. When it is imperative to quickly create a business relationship between individuals that are unknown to each other,...
Show moreThe ability to understand the individuals that we deal with on a daily basis can give anyone who focuses on this knowledge a competitive advantage in today's business world. In today's fast paced and globally expanding business world, it is critical to explore innovative approaches that will facilitate the process and time it typically takes to establish business relationships. When it is imperative to quickly create a business relationship between individuals that are unknown to each other, identifying the city or region of the individual with whom a relationship is being formed and understanding that culture will help build a common ground which will facilitate and enhance the newly established working relationship. This paper shows how this can be achieved.
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Date Issued: 2008
PURL: http://purl.flvc.org/FAU/165671
Subject Headings: Business communication, Communication in management, Organizational effectiveness, Interpersonal relations, Relationship marketing, Corporate culture
Format: Document (PDF)

Title: Vetting sources in social media environments: strategies emplyed by journalists of The Palm Beach Post.
Creator: Brown, Michelle D., Dorothy F. Schmidt College of Arts and Letters, School of Communication and Multimedia Studies
Abstract/Description: This qualitative research study explores the relationship between reducing uncertainty and assigning source credibility in the context of social media sites (SMS) and examines the effect of uncertainty reduction within the social media environment on the development of relationships between journalists and their sources. For this study, interviews were conducted with professional journalists to determine whether uncertainty was reduced and credibility was established with sources via SMS (i.e...
Show moreThis qualitative research study explores the relationship between reducing uncertainty and assigning source credibility in the context of social media sites (SMS) and examines the effect of uncertainty reduction within the social media environment on the development of relationships between journalists and their sources. For this study, interviews were conducted with professional journalists to determine whether uncertainty was reduced and credibility was established with sources via SMS (i.e., Facebook, Twitter, and LinkedIn) and what theoretical strategies journalists used to reduce their uncertainty. The study also aims to determine if correlations exist between a reporter's age, beat, and/or personal adoption of SMS and the reporter's usage of SMS for source development. The interviews were conducted with 15 journalists of The Palm Beach Post (West Palm Beach, Florida), using a standardized interview protocol. Subjects were asked to voluntarily participate in a face-to-face interview with the researcher. Reporters were selected based upon their gender and cultural ethnicity, which was representative of the newsroom demographics of The Palm Beach Post at that time. This research aims to contribute to the uncertainty reduction theory in the realm of computer-mediated communications, specifically with regard to the use of SMS in forming and maintaining journalist-source relationships.
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Date Issued: 2013
PURL: http://purl.flvc.org/FAU/3360765
Subject Headings: Digital media, Social aspects, Mass media, Technological innovations, Newspaper publishing, Social aspects, American newspapers, Objectivity, Journalistic ethics, Journalism, Moral and ethical aspects, Newspapers, Sections, columns, etc, Sources
Format: Document (PDF)

Title: To any (body) who will listen: the evolving role of media technology in the Church of Jesus Christ of Latter-day Saints' missionary communication strategy.
Creator: Feller, Gavin, Dorothy F. Schmidt College of Arts and Letters, School of Communication and Multimedia Studies
Abstract/Description: This thesis explores how the Church of Jesus Christ of Latter-day Saints (LDS) has used media technology as part of its missionary communication strategy. Particular attention is paid to the Internet as a space for religious practice and how the LDS Church has sought to extend its media practices and missionary efforts online. By utilizing new media technology to find individuals interested in hearing its message, the LDS Church faces new challenges to its traditional face-to-face missionary...
Show moreThis thesis explores how the Church of Jesus Christ of Latter-day Saints (LDS) has used media technology as part of its missionary communication strategy. Particular attention is paid to the Internet as a space for religious practice and how the LDS Church has sought to extend its media practices and missionary efforts online. By utilizing new media technology to find individuals interested in hearing its message, the LDS Church faces new challenges to its traditional face-to-face missionary program, its centralized hierarchy of control and its ongoing struggle for identity within American Christian culture. Throughout its history, the LDS Church's missionary communication strategy has used several different methods for finding people to teach but has consistently focused on ensuring that such methods ultimately lead to face-to-face lessons with missionaries, viewed as the most transformative communication exchange for both the missionary and the potential convert.
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Date Issued: 2013
PURL: http://purl.flvc.org/fcla/dt/3362324
Subject Headings: Missions, Christian sociology, Mormon Church, Religious pluralism, Mass media in religion, Mass media, Religious aspects
Format: Document (PDF)

Title: Women, film, and oceans a/part: the critical humor of Tracey Moffatt, Monica Pellizzari, and Clara Law.
Creator: Senzani, Alessandra., Dorothy F. Schmidt College of Arts and Letters, School of Communication and Multimedia Studies
Abstract/Description: The politicized use of humor in accented cinema is a tool for negotiating particular formations of identity, such as sexuality, gender, ethnicity, and class. The body of work produced by contemporary women filmmakers working in Australia, specifically Tracey Moffatt, Monica Pellizzari, and Clara Law, illustrates how these directors have employed critical humor as a response to their multiple marginalization as women, Australian, and accented filmmakers. In their works, humor functions as a...
Show moreThe politicized use of humor in accented cinema is a tool for negotiating particular formations of identity, such as sexuality, gender, ethnicity, and class. The body of work produced by contemporary women filmmakers working in Australia, specifically Tracey Moffatt, Monica Pellizzari, and Clara Law, illustrates how these directors have employed critical humor as a response to their multiple marginalization as women, Australian, and accented filmmakers. In their works, humor functions as a critical tool to deconstruct the contradictions in dominant discourses as they relate to (neo)colonial, racist, globalized, patriarchal, and displaced pasts and presents. Produced within Australian national cinema, but emerging from experiences of geographical displacements that defy territorial borders, their films illuminate how critical humor can inflect such accepted categories as the national constitution of a cinema, film genre, and questions of exile and diaspora. Critical humor thus consti tutes a cinematic signifying practice able, following Luigi Pirandello's description of umorismo, to decompose the filmic text, and as a tool for an ideological critique of cinema and its role in (re)producing discourses of the nation predicated on the dominant categories of whiteness and masculinity. The study offers a theoretical framework for decoding humor in a film text, focusing on the manipulation of cinematic language, and it provides a model for a criticism that wishes to heighten the counter-hegemonic potential of cinematic texts, by picking up on the humorous, contradictory openings of the text and widening them through a parallel dissociating process., Finally, critical humor in the accented cinema of women filmmakers like Moffatt, Pellizzari, and Law is shown to constitute a form of translation and negotiation performed between the national, monologic constraints of film production and cinematic language, the heteroglossia of the global imaginaries that have traveled since the beginning with film technology, and the local and diasporic accents informing a filmmaker's unique style and perspective.
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Date Issued: 2008
PURL: http://purl.flvc.org/FAU/186293
Subject Headings: Women motion picture producers and directors, Feminism and motion pictures, Criticism and interpretation, Local color in motion pictures, Intercultural communication in motion pictures
Format: Document (PDF)

Title: The cake is not a lie: narrative structure and aporia in Portal & Portal 2.
Creator: Copeland, Kimberly., Dorothy F. Schmidt College of Arts and Letters, School of Communication and Multimedia Studies
Abstract/Description: As puzzle-driven, character based games, Portal and Portal 2, developed by the Valve Corporation, are not only pioneering in their use of narrative, but they also revolutionize the function of aporia. This thesis explores the role of aporia and use of the narrative in the two video games. It will be argued that the games possess a rigid narrative structure, but while the narrative serves as a peripheral construction, there are other structures that contribute to the experience of gameplay....
Show moreAs puzzle-driven, character based games, Portal and Portal 2, developed by the Valve Corporation, are not only pioneering in their use of narrative, but they also revolutionize the function of aporia. This thesis explores the role of aporia and use of the narrative in the two video games. It will be argued that the games possess a rigid narrative structure, but while the narrative serves as a peripheral construction, there are other structures that contribute to the experience of gameplay. The research aims to determine how the games adapt narrative and use it in combination with other elements to move beyond simple play and storytelling. As video games become more widely studied in academia, it is important that they merit and maintain standing ; Portal and Portal 2 not only provide a rich gameplay experience, but also offer a particular interaction not found in other texts.
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Date Issued: 2012
PURL: http://purl.flvc.org/FAU/3358551
Subject Headings: Computer games, Social aspects, Computer games, Design and construction, Artificial intelligence, Narration (Rhetoric)
Format: Document (PDF)

Title: An ideological analysis of the rhetoric of patriarchy in the Pentateuch.
Creator: Mallen, Mihaela E., Dorothy F. Schmidt College of Arts and Letters, School of Communication and Multimedia Studies
Abstract/Description: As the basis for major religions widely practiced in western cultures, the Pentateuch also has deeply influenced the structure of these societies. A short historical review demonstrates the secondary status women occupy in western cultures. This study focuses on uncovering the presumed existence of embedded patriarchal ideology within the Pentateuch's text. For the purpose of this study, the researcher draws on the Pentateuch as it appears in the King James Version of the Bible. By conducting...
Show moreAs the basis for major religions widely practiced in western cultures, the Pentateuch also has deeply influenced the structure of these societies. A short historical review demonstrates the secondary status women occupy in western cultures. This study focuses on uncovering the presumed existence of embedded patriarchal ideology within the Pentateuch's text. For the purpose of this study, the researcher draws on the Pentateuch as it appears in the King James Version of the Bible. By conducting an ideological rhetorical analysis of this text, this examination uncovers elements characteristic to patriarchal rhetoric promoting men's superiority and ideals as well as constricting and channeling women's identities. This ideology has contributed to depreciating women's status in western cultures, and awareness of its existence might help women in their struggle for equality.
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Date Issued: 2011
PURL: http://purl.flvc.org/FAU/3318672
Subject Headings: Rhetoric, Philosophy, Rhetorical criticism, Women in the Bible
Format: Document (PDF)

Title: The power of memory: how Western collective memory of the Holocaust functioned in discourse on Kosovo.
Creator: Bjellos, Tajana., Dorothy F. Schmidt College of Arts and Letters, School of Communication and Multimedia Studies
Abstract/Description: This thesis provides a rhetorical analysis of the Western representation of the Kosovo conflict and its resolution in the year 1999. By reviewing political, scholarly and media rhetoric, the thesis examines how the dominant narrative of "genocide in Kosovo" was created in Western discourse, arguing that it gained its persuasive force from the legacy of the collective memory of the Holocaust. Using the framework of Kenneth Burke's theory of Dramatism and Walter Fisher's theory of the narrative...
Show moreThis thesis provides a rhetorical analysis of the Western representation of the Kosovo conflict and its resolution in the year 1999. By reviewing political, scholarly and media rhetoric, the thesis examines how the dominant narrative of "genocide in Kosovo" was created in Western discourse, arguing that it gained its persuasive force from the legacy of the collective memory of the Holocaust. Using the framework of Kenneth Burke's theory of Dramatism and Walter Fisher's theory of the narrative paradigm, this thesis aims to understand how language, analogy and collective memory function in rhetoric to shape audience perceptions and guide political and military action. The study illustrates the mechanics of the operating rhetoric by analyzing two primary sources, the rhetoric of U.S. President Bill Clinton and British Prime Minister Tony Blair.
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Date Issued: 2010
PURL: http://purl.flvc.org/FAU/2683535
Subject Headings: Discourse analysis, Narrative, Narrative (Rhetoric), History, Rhetoric, Political aspects, History, Memory, Political aspects, Kosovo War, 1998-1999, Holocaust, Jewish (1939-1945), Crimes against humanity, History
Format: Document (PDF)

Title: Transcending political party constraints: an ideographic analysis of the rhetoric of Charlie Crist and Joe Lieberman as independent candidates.
Creator: Poplak, Cara., Dorothy F. Schmidt College of Arts and Letters, School of Communication and Multimedia Studies
Abstract/Description: This thesis analyzes how the American political system presents specific rhetorical constraints for independent and third party candidates who are "othered" by the system. To better understand how independent candidates overcome these constraints, the rhetoric of two such recent candidates, Charlie Crist and Joe Lieberman, is analyzed using ideographic criticism. These two candidates were originally affiliated with one of the two major political parties, but changed their party affiliation to...
Show moreThis thesis analyzes how the American political system presents specific rhetorical constraints for independent and third party candidates who are "othered" by the system. To better understand how independent candidates overcome these constraints, the rhetoric of two such recent candidates, Charlie Crist and Joe Lieberman, is analyzed using ideographic criticism. These two candidates were originally affiliated with one of the two major political parties, but changed their party affiliation to run as Independent candidates. To facilitate their transition to independent candidates, both politicians used popular American political ideographs such as "the people," "freedom," and "unity" to maintain their allegiance to America and their constituencies, while separating their political ideology from their prior party affiliation. The ideographic analysis reveals that independent candidates can create nuanced changes in the meanings of popular ideographs to transcend partisan interpretations and create a positive perception of political "otherness."
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Date Issued: 2011
PURL: http://purl.flvc.org/FAU/3333312
Subject Headings: Criticism and interpretation, Criticism and interpretation, Communication in politics, Political oratory, Political candidates, Third parties (United States politics), Politics and government
Format: Document (PDF)

Title: An exploratory study of how lesbian women and gay men are portrayed in Jamaica's primary newspaper - The Gleaner, dancehall music, and the works of authors Kwame Dawes, Kei Miller, and Staceyann Chin.
Creator: Cann, Victoria E., Dorothy F. Schmidt College of Arts and Letters, School of Communication and Multimedia Studies
Abstract/Description: This thesis examines the treatment of gay men and lesbian women through the multilayered lenses of the local Jamaican newspaper - The Gleaner, Dancehall music, and select works of Kei Miller, Kwame Dawes, and Staceyann Chin. The study is an exploratory one and as such its methodology is not confined to a prescribed model, but instead draws on a diverse range of theorists, some from postcolonialism, feminism, cultural studies, philosophy, Caribbean studies and more. This project's intent is to...
Show moreThis thesis examines the treatment of gay men and lesbian women through the multilayered lenses of the local Jamaican newspaper - The Gleaner, Dancehall music, and select works of Kei Miller, Kwame Dawes, and Staceyann Chin. The study is an exploratory one and as such its methodology is not confined to a prescribed model, but instead draws on a diverse range of theorists, some from postcolonialism, feminism, cultural studies, philosophy, Caribbean studies and more. This project's intent is to add to the newly emerging canon on queer Caribbean identities by further exploring societal representations of gay sexuality. The first chapter looks at the portrayal of Jamaican gay men and lesbian women through the public discourse of the Jamaica Gleaner. The second discusses the treatment of male and female homosexuality in the popular discourse of Dancehall music. The third chapter analyses the depiction of Caribbean gay and lesbian sexuality through the recent works of authors Kei Miller, Kwame Dawes and Staceyann Chin.
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Date Issued: 2011
PURL: http://purl.flvc.org/FAU/3169916
Subject Headings: Criticism and interpretation, Criticism and interpretation, Criticism and interpretation, Homosexuality
Format: Document (PDF)

Title: " Is it my fault my fangs come out when I'm turned on?": a feminist analysis of Pam and Jessica's vampire sexuality in the HBO television series True Blood.
Creator: Anderson, Ashley., Dorothy F. Schmidt College of Arts and Letters, School of Communication and Multimedia Studies
Abstract/Description: This thesis analyzes Pamela Swynford De Beaufort and Jessica Hamby from the provocative HBO series, True Blood, in order to determine what hegemonic ideologies are reinforced through their sexual representation in the series. Through analysis based on concepts of the "vagina dentata" and "monstrous feminine," and in determining whether they fall victim to the Madonna/wore dichotomy, the question of Pam and Jessica's autonomous existence falls under scrutiny - particularly in regards to their...
Show moreThis thesis analyzes Pamela Swynford De Beaufort and Jessica Hamby from the provocative HBO series, True Blood, in order to determine what hegemonic ideologies are reinforced through their sexual representation in the series. Through analysis based on concepts of the "vagina dentata" and "monstrous feminine," and in determining whether they fall victim to the Madonna/wore dichotomy, the question of Pam and Jessica's autonomous existence falls under scrutiny - particularly in regards to their sexuality. Feminist scholarship is vital to this research in order to examine the often fetishized and marginalized sexuality of women who dare to exhibit transgressive behaviors. This thesis concentrates on Seasons One through Four of the series, and also utilizes meta-text from the official website related to each character in order to help answer the posed research questions.
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Date Issued: 2012
PURL: http://purl.flvc.org/FAU/3356897
Subject Headings: Criticism and interpretation, Women in popular culture, Vampires on television, Lesbianism on television, Feminist theory, Philosophy in literature
Format: Document (PDF)

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