You are here

FAU Collections » FAU Research Repository » FAU Theses and Dissertations

Envirotronically speaking: A case study of dis-identification in online industrial and oppositional discourse about global warming

Download pdf | Full Screen View

Date Issued:
2003
Summary:
Corporations such as Exxon Mobil and environmentalist groups such as Greenpeace realize the potential of the Internet from a public relations standpoint. They have taken their industrial and oppositional discourse about global warming online through campaigns meant to appear motivated by grassroots impulses but which, as in the case of Exxon Mobil, are often motivated by profit. This study combines rhetorical and media studies approaches in performing semiotic analysis of online texts related to global warming. It concludes that corporations and environmentalists are making innovative use of this new medium in communicating their respective ideologies, but that corporate texts reflect signs and strategies that obscure their sources' primary locus on profit and are, consequently, less transparent.
Title: Envirotronically speaking: A case study of dis-identification in online industrial and oppositional discourse about global warming.
153 views
63 downloads
Name(s): Kattoura, Mark A.
Florida Atlantic University, Degree grantor
Scodari, Christine, Thesis advisor
Type of Resource: text
Genre: Electronic Thesis Or Dissertation
Issuance: monographic
Date Issued: 2003
Publisher: Florida Atlantic University
Place of Publication: Boca Raton, Fla.
Physical Form: application/pdf
Extent: 109 p.
Language(s): English
Summary: Corporations such as Exxon Mobil and environmentalist groups such as Greenpeace realize the potential of the Internet from a public relations standpoint. They have taken their industrial and oppositional discourse about global warming online through campaigns meant to appear motivated by grassroots impulses but which, as in the case of Exxon Mobil, are often motivated by profit. This study combines rhetorical and media studies approaches in performing semiotic analysis of online texts related to global warming. It concludes that corporations and environmentalists are making innovative use of this new medium in communicating their respective ideologies, but that corporate texts reflect signs and strategies that obscure their sources' primary locus on profit and are, consequently, less transparent.
Identifier: 9780496218950 (isbn), 13057 (digitool), FADT13057 (IID), fau:9922 (fedora)
Collection: FAU Electronic Theses and Dissertations Collection
Note(s): Dorothy F. Schmidt College of Arts and Letters
Thesis (M.A.)--Florida Atlantic University, 2003.
Subject(s): Greenpeace International
Issues management
Global warming
Internet in public relations
Held by: Florida Atlantic University Libraries
Persistent Link to This Record: http://purl.flvc.org/fcla/dt/13057
Sublocation: Digital Library
Use and Reproduction: Copyright © is held by the author, with permission granted to Florida Atlantic University to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder.
Use and Reproduction: http://rightsstatements.org/vocab/InC/1.0/
Host Institution: FAU
Is Part of Series: Florida Atlantic University Digital Library Collections.