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False reflections: Appearance esteem attacks in advertising in "Cosmopolitan", "Working Woman", "GQ", and "Maxim"

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Date Issued:
2001
Summary:
This thesis examines the advertisements in Cosmopolitan, Working Woman, Maxim, and GQ that qualify as Appearance Esteem (AE) ads. AE ads attack women and/or men in terms of self esteem based in appearance. A content analysis combined with a textual analysis produced results which show that women are attacked more directly, and more personally than men. The results demonstrate that the AE ads help to establish narrow standards of appearance for both women and men in society, however it is argued that these messages may lead to negative health behaviors, lower self confidence, and an unhealthy obsession to maintain one's appearance.
Title: False reflections: Appearance esteem attacks in advertising in "Cosmopolitan", "Working Woman", "GQ", and "Maxim".
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Name(s): Trust, Rhonda Ilene.
Florida Atlantic University, Degree grantor
Scodari, Christine, Thesis advisor
Type of Resource: text
Genre: Electronic Thesis Or Dissertation
Date Issued: 2001
Publisher: Florida Atlantic University
Place of Publication: Boca Raton, Fla.
Physical Form: application/pdf
Extent: 104 p.
Language(s): English
Summary: This thesis examines the advertisements in Cosmopolitan, Working Woman, Maxim, and GQ that qualify as Appearance Esteem (AE) ads. AE ads attack women and/or men in terms of self esteem based in appearance. A content analysis combined with a textual analysis produced results which show that women are attacked more directly, and more personally than men. The results demonstrate that the AE ads help to establish narrow standards of appearance for both women and men in society, however it is argued that these messages may lead to negative health behaviors, lower self confidence, and an unhealthy obsession to maintain one's appearance.
Identifier: 9780493097992 (isbn), 12750 (digitool), FADT12750 (IID), fau:9628 (fedora)
Collection: FAU Electronic Theses and Dissertations Collection
Note(s): Dorothy F. Schmidt College of Arts and Letters
Thesis (M.A.)--Florida Atlantic University, 2001.
Subject(s): Women consumers
Women in advertising
Advertising--Social aspects
Advertising, Magazine
Held by: Florida Atlantic University Libraries
Persistent Link to This Record: http://purl.flvc.org/fcla/dt/12750
Sublocation: Digital Library
Use and Reproduction: Copyright © is held by the author, with permission granted to Florida Atlantic University to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder.
Use and Reproduction: http://rightsstatements.org/vocab/InC/1.0/
Host Institution: FAU
Is Part of Series: Florida Atlantic University Digital Library Collections.