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THE RHETORICAL RISE OF THE “MITO” AND “TROPICAL TRUMP”: HOW BOLSONARO USED A TRUMP PERSONA AND US IMAGERY IN HIS RHETORICAL APPEALS

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Date Issued:
2022
Abstract/Description:
In the elections of 2018, Brazilians chose Jair Messias Bolsonaro, the first Far-Right candidate, to be the future President of Brazil. In a 28-year political trajectory, he changed political parties eight times. The constant change demonstrates his ability to use rhetorical devices and adapt to new appeals. The researcher of this work outlined Bolsonaro’s rhetorical rise, tested his rhetorical personae, “mito” and “Tropical Trump” based on the work of Ware in Linkugel (1982). No other foreign candidate mirrored Trump as much as he did. Bolsonaro also used US imagery in videos, borrowing images and terminologies found in the US culture. By analyzing his rhetorical strategies, the researcher identified Bolsonaro’s representative anecdote in his appeals that led to his rhetorical motivation as outlined by Burke’s dramatism.
Title: THE RHETORICAL RISE OF THE “MITO” AND “TROPICAL TRUMP”: HOW BOLSONARO USED A TRUMP PERSONA AND US IMAGERY IN HIS RHETORICAL APPEALS.
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Name(s): Markwith, Greice Figueiredo, author
Williams, David Cratis, Thesis advisor
Florida Atlantic University, Degree grantor
School of Communication and Multimedia Studies
Dorothy F. Schmidt College of Arts and Letters
Type of Resource: text
Genre: Electronic Thesis Or Dissertation
Date Created: 2022
Date Issued: 2022
Publisher: Florida Atlantic University
Place of Publication: Boca Raton, Fla.
Physical Form: application/pdf
Extent: 98 p.
Language(s): English
Abstract/Description: In the elections of 2018, Brazilians chose Jair Messias Bolsonaro, the first Far-Right candidate, to be the future President of Brazil. In a 28-year political trajectory, he changed political parties eight times. The constant change demonstrates his ability to use rhetorical devices and adapt to new appeals. The researcher of this work outlined Bolsonaro’s rhetorical rise, tested his rhetorical personae, “mito” and “Tropical Trump” based on the work of Ware in Linkugel (1982). No other foreign candidate mirrored Trump as much as he did. Bolsonaro also used US imagery in videos, borrowing images and terminologies found in the US culture. By analyzing his rhetorical strategies, the researcher identified Bolsonaro’s representative anecdote in his appeals that led to his rhetorical motivation as outlined by Burke’s dramatism.
Identifier: FA00013944 (IID)
Degree granted: Thesis (MA)--Florida Atlantic University, 2022.
Collection: FAU Electronic Theses and Dissertations Collection
Note(s): Includes bibliography.
Subject(s): Bolsonaro, Jair, 1955-
Rhetoric--Political aspects--Brazil
Persistent Link to This Record: http://purl.flvc.org/fau/fd/FA00013944
Use and Reproduction: Copyright © is held by the author with permission granted to Florida Atlantic University to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder.
Use and Reproduction: http://rightsstatements.org/vocab/InC/1.0/
Host Institution: FAU
Is Part of Series: Florida Atlantic University Digital Library Collections.