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Advertising Research, Persuasion Theory, & Competitive Strategy: The Role of Brand Association Using Life-Style Relevance

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Date Issued:
2017
Title: Advertising Research, Persuasion Theory, & Competitive Strategy: The Role of Brand Association Using Life-Style Relevance.
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Name(s): Maria Barni
Marcio Do Nascimento
Monique Casanova
Viviana Moreno
Allen Smith
Type of Resource: text
Genre: Poster
Date Created: 2017
Date Issued: 2017
Publisher: Florida Atlantic University
Place of Publication: Boca Raton, Florida
Physical Form: application/pdf
Extent: 1 p.
Language(s): English
Identifier: FAU_SR00000002 (IID)
Collection: FAU Student Research Digital Collection
Subject(s): College students --Research --United States.
Held by: Florida Atlantic University Libraries
Sublocation: Digital Library
Persistent Link to This Record: http://purl.flvc.org/fau/fd/FAU_SR00000002
Restrictions on Access: Author retains rights.
Host Institution: FAU
Is Part of Series: Florida Atlantic University Digital Library Collections.