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The Craft: A study of craft breweries in South Florida

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Date Issued:
2014
Summary:
Microbreweries are one of the fastest growing industries within the United States. According to Brewer’s Association, the number of craft brewers increased from 8 in 1980 to over 1500 in 2012. Prior to the 1970’s, light lagers were the only type of beer available in the United States. Homebrewing began as a way to explore different beer styles that national brand brewers had previously ignored. As the popularity of these homebrews began to grow, the number of microbreweries greatly increased throughout the United States. South Florida in particular has witnessed a substantial expansion in the microbrewery industry. This study explored four craft brewers in Palm Beach and Broward County, Florida. Why does this two county area need more than one brewery? During the course of the research, four themes emerged: a sense of identity, a sense of place, a sense of community, and the power of transformation. Microbreweries appear to be a part of a growing trend towards “neolocalism,” or the conscious and active ways people reject a homogenized culture. Studies of microbreweries add to our understanding of the ways South Florida embraces the unique and authentic. Since each brewery is unique, that experience of the “neolocal” can only be had at each individual microbrewery. Further work is necessary to determine if the sense of place and sense of community is apparent at microbreweries throughout the state, or the “neolocal” is a regional phenomenon confined to South Florida
Title: The Craft: A study of craft breweries in South Florida.
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Name(s): Watson, April A.
Broemel, Erin T.
Fadiman, Maria
Graduate College
Type of Resource: text
Genre: Abstract
Date Created: 2014
Date Issued: 2014
Publisher: Florida Atlantic University
Place of Publication: Boca Raton, Fla.
Physical Form: application/pdf
Extent: 1 p.
Language(s): English
Summary: Microbreweries are one of the fastest growing industries within the United States. According to Brewer’s Association, the number of craft brewers increased from 8 in 1980 to over 1500 in 2012. Prior to the 1970’s, light lagers were the only type of beer available in the United States. Homebrewing began as a way to explore different beer styles that national brand brewers had previously ignored. As the popularity of these homebrews began to grow, the number of microbreweries greatly increased throughout the United States. South Florida in particular has witnessed a substantial expansion in the microbrewery industry. This study explored four craft brewers in Palm Beach and Broward County, Florida. Why does this two county area need more than one brewery? During the course of the research, four themes emerged: a sense of identity, a sense of place, a sense of community, and the power of transformation. Microbreweries appear to be a part of a growing trend towards “neolocalism,” or the conscious and active ways people reject a homogenized culture. Studies of microbreweries add to our understanding of the ways South Florida embraces the unique and authentic. Since each brewery is unique, that experience of the “neolocal” can only be had at each individual microbrewery. Further work is necessary to determine if the sense of place and sense of community is apparent at microbreweries throughout the state, or the “neolocal” is a regional phenomenon confined to South Florida
Identifier: FA00005862 (IID)
Collection: FAU Student Research Digital Collection
Note(s): The Fifth Annual Graduate Research Day was organized by Florida Atlantic University’s Graduate Student Association. Graduate students from FAU Colleges present abstracts of original research and posters in a competition for monetary prizes, awards, and recognition
Held by: Florida Atlantic University Libraries
Sublocation: Digital Library
Persistent Link to This Record: http://purl.flvc.org/fau/fd/FA00005862
Use and Reproduction: Copyright © is held by the author with permission granted to Florida Atlantic University to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder.
Host Institution: FAU
Is Part of Series: Florida Atlantic University Digital Library Collections.