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Rational and Emotional Advertising is most persuasive to Tile GPS locating device’s Target Market

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Date Issued:
2016
Summary:
This study analyzes which advertising techniques would best entice consumers to purchase a “Tile”. Tile, a portable GPS device, connects to a smartphone app to make the process of finding lost or valuable items quick and easy. We researched which advertising techniques would best attract customers and enable them to see Tile as a need not a want. Secondary, research shows that Americans lose $5,591 worth of belongings over their lifetime. In fact, one in five people misplace something every week. Our findings are a work in progress as we will conduct qualitative and inferential research by hosting focus groups and questionnaires to study purchase patterns. If consumers see Tile as a need more than a want it is more likely they will buy the product. This study’s objective is to perform a systematic review of research, while maintaining ethical standards and full disclosure to research subjects involved.
Title: Rational and Emotional Advertising is most persuasive to Tile GPS locating device’s Target Market.
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Name(s): Potenza, Alex
Hill, Linda
Cenizal, Roman
Office of Undergraduate Research and Inquiry
Type of Resource: text
Genre: Poster
Date Created: 2016
Date Issued: 2016
Publisher: Florida Atlantic University
Place of Publication: Boca Raton, Florida
Physical Form: application/pdf
Extent: 1 p.
Language(s): English
Summary: This study analyzes which advertising techniques would best entice consumers to purchase a “Tile”. Tile, a portable GPS device, connects to a smartphone app to make the process of finding lost or valuable items quick and easy. We researched which advertising techniques would best attract customers and enable them to see Tile as a need not a want. Secondary, research shows that Americans lose $5,591 worth of belongings over their lifetime. In fact, one in five people misplace something every week. Our findings are a work in progress as we will conduct qualitative and inferential research by hosting focus groups and questionnaires to study purchase patterns. If consumers see Tile as a need more than a want it is more likely they will buy the product. This study’s objective is to perform a systematic review of research, while maintaining ethical standards and full disclosure to research subjects involved.
Identifier: FA00005597 (IID)
Subject(s): College students --Research --United States.
Held by: Florida Atlantic University Libraries
Sublocation: Digital Library
Persistent Link to This Record: http://purl.flvc.org/fau/fd/FA00005597
Restrictions on Access: Author retains rights.
Host Institution: FAU