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Is Social Media Influencing Hispanics Voting Behavior?

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Date Issued:
2016
Summary:
Social media sites are becoming one of the biggest sources of information in the world. Particularly, political and economic news is being communicated widely on social media in real time with no costs incurred. The purpose of our research is to examine Hispanics reliance on social media for political information in the United States. Our results show that the majority of younger Hispanic voters rely on social media for their political news. In fact, over 84 percent of those who are between 18 and 34 years old are more likely to get their information from social media than any other source. Furthermore, our findings indicate that the younger Hispanic population are the most likely to find the political news on the internet trustworthy. If political campaigns want to target Hispanics, a rapidly growing demographic, they should move their attention towards social media as a major platform for their political campaigns.
Title: Is Social Media Influencing Hispanics Voting Behavior?.
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Name(s): Clukey, Ryan
Giral Lores, Marina
Escaleras, Monica
Office of Undergraduate Research and Inquiry
Type of Resource: text
Genre: Poster
Date Created: 2016
Date Issued: 2016
Publisher: Florida Atlantic University
Place of Publication: Boca Raton, Florida
Physical Form: application/pdf
Extent: 1 p.
Language(s): English
Summary: Social media sites are becoming one of the biggest sources of information in the world. Particularly, political and economic news is being communicated widely on social media in real time with no costs incurred. The purpose of our research is to examine Hispanics reliance on social media for political information in the United States. Our results show that the majority of younger Hispanic voters rely on social media for their political news. In fact, over 84 percent of those who are between 18 and 34 years old are more likely to get their information from social media than any other source. Furthermore, our findings indicate that the younger Hispanic population are the most likely to find the political news on the internet trustworthy. If political campaigns want to target Hispanics, a rapidly growing demographic, they should move their attention towards social media as a major platform for their political campaigns.
Identifier: FA00005568 (IID)
Subject(s): College students --Research --United States.
Held by: Florida Atlantic University Libraries
Sublocation: Digital Library
Persistent Link to This Record: http://purl.flvc.org/fau/fd/FA00005568
Restrictions on Access: Author retains rights.
Host Institution: FAU