Over the last three decades numerous research efforts
have been conducted worldwide to determine the relationship
between traffic accidents and traffic and road characteristics.
So far, the mentioned studies have not been carried
out in Serbia and in the region. This paper represents
one of the first attempts to develop accident prediction models
in Serbia. The paper provides a comprehensive literature
review, describes procedures for collection and analysis of
the traffic accident data, as well as the methodology used
to develop the accident prediction models. The paper presents
models obtained by both univariate and multivariate regression
analyses. The obtained results are compared to the
results of other studies and comparisons are discussed. Finally,
the paper presents conclusions and important points
for future research. The results of this research can find theoretical
as well as practical application.