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Image Restoration in the Apologetic in the Apologetic Rhetoric of Professional Athletes: A Case Study of Tiger Woods, Kobe Bryant, and Michael Phelps
| Title: | Image Restoration in the Apologetic in the Apologetic Rhetoric of Professional Athletes: A Case Study of Tiger Woods, Kobe Bryant, and Michael Phelps. |
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| Name(s): |
Epstein, Adam, author Mulvaney, Becky, Thesis advisor Florida Atlantic University, Degree grantor Dorothy F. Schmidt College of Arts and Letters School of Communication and Multimedia Studies |
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| Type of Resource: | text | |
| Genre: | Electronic Thesis Or Dissertation | |
| Date Created: | 2017 | |
| Date Issued: | 2017 | |
| Publisher: | Florida Atlantic University | |
| Place of Publication: | Boca Raton, Fla. | |
| Physical Form: | application/pdf | |
| Extent: | 93 p. | |
| Language(s): | English | |
| Summary: | This purpose of this study is to investigate the apologetic rhetoric of professional athletes’ off-field scandals. The three case studies used were Tiger Woods, Kobe Bryant, and Michael Phelps. A genre analysis was conducted to determine the success or failure of the speech by examining the image repair strategies used during the rhetoric. Further research revealed that the audiences’ perception plays a large role in determining if the rhetoric was successful or not. Two factors that aid the audience are the medium in which the public address was given, and the time it took to deliver the speech once the off-field scandal took place. The findings determined that Tiger Woods apologia was not successful, while Kobe Bryant’s was successful. The rhetoric of Michael Phelps’ speech lacked in delivery and strategies chosen. To have a successful apologia, one should have a clear use of strategies as well as a timely public address. | |
| Identifier: | FA00004878 (IID) | |
| Degree granted: | Thesis (M.A.)--Florida Atlantic University, 2017. | |
| Collection: | FAU Electronic Theses and Dissertations Collection | |
| Note(s): | Includes bibliography. | |
| Subject(s): |
Woods, Tiger. Bryant, Kobe--1978- Phelps, Michael--1985- Sex scandals--United States. Verbal self-defense. Rhetorical criticism. Discourse analysis. Crisis management. Sports--Public relations. |
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| Held by: | Florida Atlantic University Libraries | |
| Sublocation: | Digital Library | |
| Links: | http://purl.flvc.org/fau/fd/FA00004878 | |
| Persistent Link to This Record: | http://purl.flvc.org/fau/fd/FA00004878 | |
| Use and Reproduction: | Copyright © is held by the author, with permission granted to Florida Atlantic University to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder. | |
| Use and Reproduction: | http://rightsstatements.org/vocab/InC/1.0/ | |
| Host Institution: | FAU | |
| Is Part of Series: | Florida Atlantic University Digital Library Collections. |
