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A Marketing/Management Model for Distributive Education

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Date Issued:
1970
Summary:
Model stores exist in distributive education laboratories. They are intended to be realistic simulations of a typical retail store in which all functions of marketing and distribution are practical, and in which the majority of the graduates of the program will gain employment and develop careers. The use of the model store as a training laboratory is not fulfilled because a significant element necessary for business operation has not been provided to accompany the physical equipment. A system of management for the model store laboratory is the missing element that must be provided before the model store can be a realistic approximation of that which it was intended to represent. There exists a subordinate need to provide an opportunity to develop interests for careers and provide experiences in the area of business services such as advertising, public relations and marketing research. These experiences are not now practicable within the scope of the model store. They are not generally provided for in the use the model store as learning experiences. Further, a need exists to provide a management plan for providing full-scale participation in all DECA activities. The breadth of activities and extent of competitive opportunities in DECA have become so great that a plan of involvement is necessary before the secondary school chapter can fully realize the benefits provided as learning activities. The purpose of this study is to provide a sys tem of management through which the model store in the distributive education laboratory becomes an authentic representation of a marketing business enterprise. The results of this study will take the form of a student-oriented handbook in which will be constructed and described a Marketing/ Management Model for Distributive Education. A secondary purpose of this study is to expand the learning activities of the model store in order to prepare more students for careers in the area of business services for the marketing process - -specifically: advertising, public relations and marketing research. A third purpose is to aid full - scale participation in the DECA program of youth activities by providing a "management treatment" of the chapter- of-the-year competitive effort.
Title: A Marketing/Management Model for Distributive Education.
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Name(s): Payette, Gregory J., author
Buckner, Leroy M., Thesis advisor
Florida Atlantic University, Degree grantor
Type of Resource: text
Genre: Electronic Thesis Or Dissertation
Date Created: 1970
Date Issued: 1970
Publisher: Florida Atlantic University
Place of Publication: Boca Raton, FL
Physical Form: application/pdf
Extent: 89 p.
Language(s): English
Summary: Model stores exist in distributive education laboratories. They are intended to be realistic simulations of a typical retail store in which all functions of marketing and distribution are practical, and in which the majority of the graduates of the program will gain employment and develop careers. The use of the model store as a training laboratory is not fulfilled because a significant element necessary for business operation has not been provided to accompany the physical equipment. A system of management for the model store laboratory is the missing element that must be provided before the model store can be a realistic approximation of that which it was intended to represent. There exists a subordinate need to provide an opportunity to develop interests for careers and provide experiences in the area of business services such as advertising, public relations and marketing research. These experiences are not now practicable within the scope of the model store. They are not generally provided for in the use the model store as learning experiences. Further, a need exists to provide a management plan for providing full-scale participation in all DECA activities. The breadth of activities and extent of competitive opportunities in DECA have become so great that a plan of involvement is necessary before the secondary school chapter can fully realize the benefits provided as learning activities. The purpose of this study is to provide a sys tem of management through which the model store in the distributive education laboratory becomes an authentic representation of a marketing business enterprise. The results of this study will take the form of a student-oriented handbook in which will be constructed and described a Marketing/ Management Model for Distributive Education. A secondary purpose of this study is to expand the learning activities of the model store in order to prepare more students for careers in the area of business services for the marketing process - -specifically: advertising, public relations and marketing research. A third purpose is to aid full - scale participation in the DECA program of youth activities by providing a "management treatment" of the chapter- of-the-year competitive effort.
Identifier: FA00000641 (IID)
Degree granted: Thesis (M.Ed.)--Florida Atlantic University, 1970.
Collection: FAU Electronic Theses and Dissertations Collection
Note(s): Includes bibliography.
College of Education
Subject(s): Distributive education
Retail trade--Management
Held by: Florida Atlantic University Libraries
Sublocation: Digital Library
Persistent Link to This Record: http://purl.flvc.org/fau/fd/FA00000641
Restrictions on Access: All rights reserved by the source institution
Restrictions on Access: Copyright © is held by the author with permission granted to Florida Atlantic University to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder.
Restrictions on Access: http://rightsstatements.org/vocab/InC/1.0/
Host Institution: FAU
Is Part of Series: Florida Atlantic University Digital Library Collections.