Hedonistic or Epistemic Cultural Immersion: Photo Shorts Methodology

Date Issued:: 2015
Summary:: The research determined whether hedonistic immersion imagery or epistemic cultural immersion imagery would be more likely to attract college students to book a spring break cruise. Photo Sorts, a projective method, was used to present seven hedonistic and seven epistemic cultural photographs to a convenience sample of college students to determine preferences for Caribbean island excursions. Subjects were asked to assume that they were on a cruise in the Caribbean island; deciding which excursions to take. Forty respondents were tasked with looking at fourteen photographs; placing each one into either the “Do not want to do” or “Want to do” bin. Nominal variables, categories (Want to do/Do not want to do), and an analysis based on counts rather than rating scales characterized the research. Thus, the Chi-Square method found, at 90% confidence, that Royal Caribbean should emphasize hedonistic imagery in its video and digital brochure to attract cruise-bound college students.

Title:	Hedonistic or Epistemic Cultural Immersion: Photo Shorts Methodology.	71 views 13 downloads
Name(s):	June, Henry Smith, Adam Christine E. Lynn College of Nursing
Type of Resource:	text
Genre:	Poster
Date Issued:	2015
Publisher:	Florida Atlantic University Libraries: Digital Library
Physical Form:	pdf
Extent:	1 p.
Language(s):	English
Summary:	The research determined whether hedonistic immersion imagery or epistemic cultural immersion imagery would be more likely to attract college students to book a spring break cruise. Photo Sorts, a projective method, was used to present seven hedonistic and seven epistemic cultural photographs to a convenience sample of college students to determine preferences for Caribbean island excursions. Subjects were asked to assume that they were on a cruise in the Caribbean island; deciding which excursions to take. Forty respondents were tasked with looking at fourteen photographs; placing each one into either the “Do not want to do” or “Want to do” bin. Nominal variables, categories (Want to do/Do not want to do), and an analysis based on counts rather than rating scales characterized the research. Thus, the Chi-Square method found, at 90% confidence, that Royal Caribbean should emphasize hedonistic imagery in its video and digital brochure to attract cruise-bound college students.
Identifier:	FA00005199 (IID)
Subject(s):	College students --Research --United States.
Persistent Link to This Record:	http://purl.flvc.org/fau/fd/FA00005199
Host Institution:	FAU

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