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Do birds of a feather really flock together: The effects of relatability of college lifestyles in advertisements

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Date Issued:
2015
Summary:
Do birds of a feather really flock together? : The effects of relatability of college lifestyles in ads promoting the Starbucks brand
Title: Do birds of a feather really flock together: The effects of relatability of college lifestyles in advertisements.
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Name(s): Gordon, Danielle
Gilyazov, Daler
Smith, Allen E.
Toteva, Irina
College of Business
Type of Resource: text
Genre: Poster
Date Issued: 2015
Publisher: Florida Atlantic University Libraries: Digital Library
Physical Form: pdf
Extent: 1 p.
Language(s): English
Summary: Do birds of a feather really flock together? : The effects of relatability of college lifestyles in ads promoting the Starbucks brand
Identifier: FA00005194 (IID)
Subject(s): College students --Research --United States.
Persistent Link to This Record: http://purl.flvc.org/fau/fd/FA00005194
Host Institution: FAU