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Marketing music in a digital age
- Date Issued:
- 2009
- Summary:
- The physical sale of music and the effectiveness of traditional media are expected to continue to decline, challenging marketers to develop new methods to create awareness about music. Although music sales are declining, interest in music is healthy, and strongest amongst the American young adult market - between the ages 18-34. This marketing plan uses traditional and innovative techniques to capture the attention of the target market, which is more culturally diverse and technologically advanced than any previous demographic.
Title: | Marketing music in a digital age. |
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274 downloads |
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Name(s): |
Amedeo, James Rocco. College of Business Dorothy F. Schmidt College of Arts and Letters Department of Music |
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Type of Resource: | text | |
Genre: | Electronic Thesis Or Dissertation | |
Date Issued: | 2009 | |
Publisher: | Florida Atlantic University | |
Physical Form: | electronic | |
Extent: | vii, 58 p. : ill. | |
Language(s): | English | |
Summary: | The physical sale of music and the effectiveness of traditional media are expected to continue to decline, challenging marketers to develop new methods to create awareness about music. Although music sales are declining, interest in music is healthy, and strongest amongst the American young adult market - between the ages 18-34. This marketing plan uses traditional and innovative techniques to capture the attention of the target market, which is more culturally diverse and technologically advanced than any previous demographic. | |
Identifier: | 321040778 (oclc), 192980 (digitool), FADT192980 (IID), fau:2971 (fedora) | |
Note(s): |
by James Rocco Amedeo. Thesis (M.S.)--Florida Atlantic University, 2009. Includes bibliography. Electronic reproduction. Boca Raton, Fla., 2009. Mode of access: World Wide Web. |
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Subject(s): |
Music and the Internet Music trade -- Marketing Internet marketing Popular music -- History and criticism |
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Persistent Link to This Record: | http://purl.flvc.org/FAU/192980 | |
Use and Reproduction: | http://rightsstatements.org/vocab/InC/1.0/ | |
Host Institution: | FAU |