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Regression analysis of a small business to determine optimal advertising media

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Date Issued:
2007
Summary:
Every day, business owners make important decisions trying to increase productivity. Smaller, family-owned companies, however, have a financial disadvantage over larger corporations. Through the analysis of one small business, Gardens Pool Supply, we provide the owners with answers to questions on how to reduce costs and increase profits.
Title: Regression analysis of a small business to determine optimal advertising media.
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Name(s): Harris, Jamie A.
Harriet L. Wilkes Honors College
Type of Resource: text
Genre: Thesis
Issuance: multipart monograph
Date Issued: 2007
Publisher: Florida Atlantic University
Physical Form: electronic
electronic resource
Extent: vii, 28 leaves : ill. (some col.).
Language(s): English
Summary: Every day, business owners make important decisions trying to increase productivity. Smaller, family-owned companies, however, have a financial disadvantage over larger corporations. Through the analysis of one small business, Gardens Pool Supply, we provide the owners with answers to questions on how to reduce costs and increase profits.
Identifier: 314377224 (oclc), 11608 (digitool), FADT11608 (IID), fau:1340 (fedora)
Note(s): by Jamie A. Harris.
Thesis (B.A.)--Florida Atlantic University, Honors College, 2007.
Bibliography: leaf 28.
Electronic reproduction. Boca Raton, Fla., 2007. Mode of access: World Wide Web.
Subject(s): Regression analysis
Economics -- Statistical methods
Commercial statistics
Business forecasting
Advertising
Held by: FBoU FAUER
Persistent Link to This Record: http://purl.flvc.org/FAU/11608
Use and Reproduction: Copyright © is held by the author, with permission granted to Florida Atlantic University to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder.
Host Institution: FAU

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