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Fashion as communication: Jacqueline Kennedy's rhetoric of style

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Date Issued:
1999
Summary:
Fashion is a form of rhetoric. It has the power to communicate whether intentionally or not. Jacqueline Kennedy utilized this form of communication to express herself to create a new image of the White House, and to educate the American public on nuances. To her, the various aspects of fashion were strategies that allowed her to create a rhetoric all her own and one that was widely esteemed and emulated. Her creative use of style helped fulfill the public's desire for change in the White House. Essentially, Jackie added an aura that completed the "New Frontier" administration her husband promised. She had set new standards. Her popular style was copied not only because it was aesthetically pleasing, but because it constructed a compelling mystique composed in part by her wealth coupled with her high social and political standing.
Title: Fashion as communication: Jacqueline Kennedy's rhetoric of style.
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Name(s): Remirez, Christine Marie.
Florida Atlantic University, Degree grantor
Mulvaney, Becky, Thesis advisor
Type of Resource: text
Genre: Electronic Thesis Or Dissertation
Issuance: monographic
Date Issued: 1999
Publisher: Florida Atlantic University
Place of Publication: Boca Raton, Fla.
Physical Form: application/pdf
Extent: 114 p.
Language(s): English
Summary: Fashion is a form of rhetoric. It has the power to communicate whether intentionally or not. Jacqueline Kennedy utilized this form of communication to express herself to create a new image of the White House, and to educate the American public on nuances. To her, the various aspects of fashion were strategies that allowed her to create a rhetoric all her own and one that was widely esteemed and emulated. Her creative use of style helped fulfill the public's desire for change in the White House. Essentially, Jackie added an aura that completed the "New Frontier" administration her husband promised. She had set new standards. Her popular style was copied not only because it was aesthetically pleasing, but because it constructed a compelling mystique composed in part by her wealth coupled with her high social and political standing.
Identifier: 9780599375284 (isbn), 15686 (digitool), FADT15686 (IID), fau:12442 (fedora)
Collection: FAU Electronic Theses and Dissertations Collection
Note(s): Dorothy F. Schmidt College of Arts and Letters
Thesis (M.A.)--Florida Atlantic University, 1999.
Subject(s): Fashion--Psychological aspects
Fashion--Social aspects
Onassis, Jacqueline Kennedy, 1929-1994
Rhetoric--Political aspects
Communication in politics
Held by: Florida Atlantic University Libraries
Persistent Link to This Record: http://purl.flvc.org/fcla/dt/15686
Sublocation: Digital Library
Use and Reproduction: Copyright © is held by the author, with permission granted to Florida Atlantic University to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder.
Use and Reproduction: http://rightsstatements.org/vocab/InC/1.0/
Host Institution: FAU
Is Part of Series: Florida Atlantic University Digital Library Collections.