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comparison of rhetorical strategies used to handle corporate crisis situations in the United States and in Taiwan

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Date Issued:
1999
Summary:
Communication is a key element of all business activities during any crisis situation. A company without a crisis management plan can suffer serious difficulties during and after a crisis. A good crisis communication plan cannot solve a crisis, but it can reduce the damage including helping to maintain a positive corporate identity and keeping the normal operation of a company. Four themes (caring, responsibility, honesty, and quick response) relative to crisis communication were examined in the 1987 and 1982 coverage of the Honda Water-Logged Car Crisis and the Tylenol Capsule Poisonings respectively. An investigation of these themes suggests how the media, represented by news magazines in the two countries, reported differences in corporate implementation of the principles of effective crisis communication based in part on cultural factors.
Title: A comparison of rhetorical strategies used to handle corporate crisis situations in the United States and in Taiwan.
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Name(s): Yang, Guo-Ping.
Florida Atlantic University, Degree grantor
Durnell-Uwechue, Nannetta Y., Thesis advisor
Type of Resource: text
Genre: Electronic Thesis Or Dissertation
Issuance: monographic
Date Issued: 1999
Publisher: Florida Atlantic University
Place of Publication: Boca Raton, Fla.
Physical Form: application/pdf
Extent: 90 p.
Language(s): English
Summary: Communication is a key element of all business activities during any crisis situation. A company without a crisis management plan can suffer serious difficulties during and after a crisis. A good crisis communication plan cannot solve a crisis, but it can reduce the damage including helping to maintain a positive corporate identity and keeping the normal operation of a company. Four themes (caring, responsibility, honesty, and quick response) relative to crisis communication were examined in the 1987 and 1982 coverage of the Honda Water-Logged Car Crisis and the Tylenol Capsule Poisonings respectively. An investigation of these themes suggests how the media, represented by news magazines in the two countries, reported differences in corporate implementation of the principles of effective crisis communication based in part on cultural factors.
Identifier: 9780599375208 (isbn), 15678 (digitool), FADT15678 (IID), fau:12434 (fedora)
Collection: FAU Electronic Theses and Dissertations Collection
Note(s): Dorothy F. Schmidt College of Arts and Letters
Thesis (M.A.)--Florida Atlantic University, 1999.
Subject(s): Crisis management--United States
Communication in organizations
Communication in management
Crisis management--Taiwan
Held by: Florida Atlantic University Libraries
Persistent Link to This Record: http://purl.flvc.org/fcla/dt/15678
Sublocation: Digital Library
Use and Reproduction: Copyright © is held by the author, with permission granted to Florida Atlantic University to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder.
Use and Reproduction: http://rightsstatements.org/vocab/InC/1.0/
Host Institution: FAU
Is Part of Series: Florida Atlantic University Digital Library Collections.