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Media literacy and hegemony: A textual analysis of the promotional materials offered by the Media Literacy Movement

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Date Issued:
1999
Summary:
We are living in a society where the commercial imperative of the mass media rather than the public interest is shaping our cultural environment. In response to the deleterious consequences of this phenomenon, many educators, parents, and community and religious groups are promoting the teaching of media literacy. This study looks for signs of hegemonic containment within the Media Literacy Movement, and delineates why an understanding of the political-economic implications of media institutions is vital in developing an effective media literacy program. The study concludes that the diversity found in the promotional texts of the Media Literacy Movement generally reflects the diversity of the political spectrum of our society. Some signs of hegemonic containment are observed in the politically centrist and conservative organizations.
Title: Media literacy and hegemony: A textual analysis of the promotional materials offered by the Media Literacy Movement.
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Name(s): Holt, Susan Ellen.
Florida Atlantic University, Degree grantor
Budd, Michael N., Thesis advisor
Type of Resource: text
Genre: Electronic Thesis Or Dissertation
Issuance: monographic
Date Issued: 1999
Publisher: Florida Atlantic University
Place of Publication: Boca Raton, Fla.
Physical Form: application/pdf
Extent: 152 p.
Language(s): English
Summary: We are living in a society where the commercial imperative of the mass media rather than the public interest is shaping our cultural environment. In response to the deleterious consequences of this phenomenon, many educators, parents, and community and religious groups are promoting the teaching of media literacy. This study looks for signs of hegemonic containment within the Media Literacy Movement, and delineates why an understanding of the political-economic implications of media institutions is vital in developing an effective media literacy program. The study concludes that the diversity found in the promotional texts of the Media Literacy Movement generally reflects the diversity of the political spectrum of our society. Some signs of hegemonic containment are observed in the politically centrist and conservative organizations.
Identifier: 9780599211766 (isbn), 15628 (digitool), FADT15628 (IID), fau:12385 (fedora)
Collection: FAU Electronic Theses and Dissertations Collection
Note(s): Dorothy F. Schmidt College of Arts and Letters
Thesis (M.A.)--Florida Atlantic University, 1999.
Subject(s): Media literacy
Mass media--Influence
Mass media--Study and teaching
Held by: Florida Atlantic University Libraries
Persistent Link to This Record: http://purl.flvc.org/fcla/dt/15628
Sublocation: Digital Library
Use and Reproduction: Copyright © is held by the author, with permission granted to Florida Atlantic University to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder.
Use and Reproduction: http://rightsstatements.org/vocab/InC/1.0/
Host Institution: FAU
Is Part of Series: Florida Atlantic University Digital Library Collections.