You are here

FAU Collections » FAU Research Repository » FAU Theses and Dissertations

Product cycle theory and the television industry of the United States

Download pdf | Full Screen View

Date Issued:
1994
Summary:
Roymond Vernon (1966) and Seev Hirsch (1967) systematically put forth the product cycle approach in an effort to increase understanding of trade theory and introduce dynamics into trade. One of the model's major premises is that a country which has a strong competitive position in a particular industry at a given point in time may well lose this position when the industry enters into a new phase. This approach has been accepted as an established theory though it still remains inadequately tested. The television industry is the largest segment of the consumer electronics industry which has been frequently cited as an evidence to support the product cycle theory. The whole life of monochrome television in the United States was nicely explained by the product cycle theory. But it seems that the development of color television does not tell the same story.
Title: Product cycle theory and the television industry of the United States.
77 views
19 downloads
Name(s): Chen, Wei.
Florida Atlantic University, Degree grantor
Scott, Gerald E., Thesis advisor
College of Business
Department of Economics
Type of Resource: text
Genre: Electronic Thesis Or Dissertation
Issuance: monographic
Date Issued: 1994
Publisher: Florida Atlantic University
Place of Publication: Boca Raton, Fla.
Physical Form: application/pdf
Extent: 64 p.
Language(s): English
Summary: Roymond Vernon (1966) and Seev Hirsch (1967) systematically put forth the product cycle approach in an effort to increase understanding of trade theory and introduce dynamics into trade. One of the model's major premises is that a country which has a strong competitive position in a particular industry at a given point in time may well lose this position when the industry enters into a new phase. This approach has been accepted as an established theory though it still remains inadequately tested. The television industry is the largest segment of the consumer electronics industry which has been frequently cited as an evidence to support the product cycle theory. The whole life of monochrome television in the United States was nicely explained by the product cycle theory. But it seems that the development of color television does not tell the same story.
Identifier: 15058 (digitool), FADT15058 (IID), fau:11836 (fedora)
Collection: FAU Electronic Theses and Dissertations Collection
Note(s): College of Business
Thesis (M.A.)--Florida Atlantic University, 1994.
Subject(s): Product life cycle
Television advertising
New products--Marketing
Product management
Held by: Florida Atlantic University Libraries
Persistent Link to This Record: http://purl.flvc.org/fcla/dt/15058
Sublocation: Digital Library
Use and Reproduction: Copyright © is held by the author, with permission granted to Florida Atlantic University to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder.
Use and Reproduction: http://rightsstatements.org/vocab/InC/1.0/
Host Institution: FAU
Is Part of Series: Florida Atlantic University Digital Library Collections.