You are here

STUDY OF THE IMPACT OF THE CORPORATE IDENTITY PROGRAM ON BNM EMPLOYEES

Download pdf | Full Screen View

Date Issued:
1977
Summary:
On January 2, 1976, the Banco Nacional de Mexico S.A. launched a Corporate Identity Program to project a new image of the Company and its affiliated enterprises. The purpose of this qualitative case study was to learn about the reactions, motivations and expectations of the Banamex staff regarding the new visual image of the organization. At the same time, this study evaluates the involvement of employees in the commitment created by top management to give clients a better service. Some general recommendations are suggested to maintain and stimulate the desired involvement of personnel in the future organizational changes of the Company.
Title: A STUDY OF THE IMPACT OF THE CORPORATE IDENTITY PROGRAM ON BNM EMPLOYEES.
105 views
41 downloads
Name(s): OLIVERA, SERGIO.
Florida Atlantic University, Degree grantor
Clare, Donald A., Thesis advisor
Type of Resource: text
Genre: Electronic Thesis Or Dissertation
Date Issued: 1977
Publisher: Florida Atlantic University
Place of Publication: Boca Raton, Fla.
Physical Form: application/pdf
Extent: 82 p.
Language(s): English
Summary: On January 2, 1976, the Banco Nacional de Mexico S.A. launched a Corporate Identity Program to project a new image of the Company and its affiliated enterprises. The purpose of this qualitative case study was to learn about the reactions, motivations and expectations of the Banamex staff regarding the new visual image of the organization. At the same time, this study evaluates the involvement of employees in the commitment created by top management to give clients a better service. Some general recommendations are suggested to maintain and stimulate the desired involvement of personnel in the future organizational changes of the Company.
Identifier: 13874 (digitool), FADT13874 (IID), fau:10702 (fedora)
Collection: FAU Electronic Theses and Dissertations Collection
Note(s): Thesis (M.B.A.)--Florida Atlantic University, 1977.
College of Business
Subject(s): Corporate image
Held by: Florida Atlantic University Libraries
Persistent Link to This Record: http://purl.flvc.org/fcla/dt/13874
Sublocation: Digital Library
Use and Reproduction: Copyright © is held by the author, with permission granted to Florida Atlantic University to digitize, archive and distribute this item for non-profit research and educational purposes. Any reuse of this item in excess of fair use or other copyright exemptions requires permission of the copyright holder.
Use and Reproduction: http://rightsstatements.org/vocab/InC/1.0/
Host Institution: FAU
Is Part of Series: Florida Atlantic University Digital Library Collections.