Current Search: FAU (x) » poster (x) » Earles, Julie (x)
View All Items
Pages
- Title
- An Analysis of Gopherus polyphemus Reproduction at the Florida Atlantic University Preserve.
- Creator
- Nguyen, Thuymi, Huffman, Jessica, Frazier, Evelyn, Office of Undergraduate Research and Inquiry
- Abstract/Description
-
Gopherus polyphemus (gopher tortoise) is a threatened keystone species whose burrows benefit over 350 species. Surveys conducted throughout 2010- 2015 at Florida Atlantic University Preserve (FAUP) have found an age gap of ten years and a lack of nests. To update the demographic survey and to examine the population’s reproduction and health, we conducted burrow and nest surveys from May to September 2016 and collected fecal samples to check for endo-parasites. Transects were used to locate...
Show moreGopherus polyphemus (gopher tortoise) is a threatened keystone species whose burrows benefit over 350 species. Surveys conducted throughout 2010- 2015 at Florida Atlantic University Preserve (FAUP) have found an age gap of ten years and a lack of nests. To update the demographic survey and to examine the population’s reproduction and health, we conducted burrow and nest surveys from May to September 2016 and collected fecal samples to check for endo-parasites. Transects were used to locate burrows and measurements were taken to determine population structure. Wire-probing was used to locate nests and feces were tested for endo-parasites. From a total of 261 marked burrows and fecal sampling, results indicated a continuous age range, one nest, and presence of intestinal parasites. Future work will focus on health and reproductive behavior that will improve our understanding of the FAUP gopher tortoise population and may ultimately aid in future conservation methods.
Show less - Date Issued
- 2017
- PURL
- http://purl.flvc.org/fau/fd/FA00005631
- Subject Headings
- College students --Research --United States.
- Format
- Document (PDF)
- Title
- Isolation and Biomimetic Synthesis of Marine Natural Products.
- Creator
- Williams, Shakia, Gulino, Stephanie, Bari, Arafat, West, Lyndon, Office of Undergraduate Research and Inquiry
- Abstract/Description
-
While natural products have served as a prolific source of unique chemistry, supply remains a significant obstacle for drug discovery. The overall goal of this project is to determine whether isolation and semi-synthesis can provide adequate quantities for biological evaluation. Erythropodium caribaeorum is an abundant gorgonian in the Caribbean that produces two unique marine diterpenoids, erythrolides A and B, which have been shown to undergo photochemical transformations to yield more...
Show moreWhile natural products have served as a prolific source of unique chemistry, supply remains a significant obstacle for drug discovery. The overall goal of this project is to determine whether isolation and semi-synthesis can provide adequate quantities for biological evaluation. Erythropodium caribaeorum is an abundant gorgonian in the Caribbean that produces two unique marine diterpenoids, erythrolides A and B, which have been shown to undergo photochemical transformations to yield more complex chemistry. In this project, erythrolides A and B will be isolated from E. caribaeorum collected off the coast of Boca Raton, Florida. These compounds will be exposed to ultraviolet light and analyzed to identify any chemical changes. New compounds will then be subjected to biological screening for cytotoxicity against human cancer cell lines. This project will not only identify new bioactive compounds but also provide a novel route for the large-scale production of medically relevant marine natural products.
Show less - Date Issued
- 2017
- PURL
- http://purl.flvc.org/fau/fd/FA00005640
- Subject Headings
- College students --Research --United States.
- Format
- Document (PDF)
- Title
- Chemical-Assisted Recovery of Heavy Oil.
- Creator
- Linares, Natalia, Seo, Seokju, Kim, Mike, Office of Undergraduate Research and Inquiry
- Abstract/Description
-
More than 1 trillion barrels of oil deposited worldwide is heavy oil and natural bitumen. Due to their high viscosity and high density, extraction efficiency of heavy oil and bitumen from natural reservoirs is known to be less than 5% with the conventional primary recovery methods. To increase their recovery efficiency, a technique, known as enhanced oil recovery, has been developed using nanoparticles, surfactant, dispersant, and polymers. Among these materials, surfactants and dispersants...
Show moreMore than 1 trillion barrels of oil deposited worldwide is heavy oil and natural bitumen. Due to their high viscosity and high density, extraction efficiency of heavy oil and bitumen from natural reservoirs is known to be less than 5% with the conventional primary recovery methods. To increase their recovery efficiency, a technique, known as enhanced oil recovery, has been developed using nanoparticles, surfactant, dispersant, and polymers. Among these materials, surfactants and dispersants lower interfacial tension between oil and the resident fluid; therefore enhance mobilization of oil. The objective of this project is to further improve the recovery efficiency of heavy oil by a combined effect of surfactant and dispersant. When the mixture of surfactant and dispersant in an aqueous solution is injected to oil-rich porous media, microfluidic visualization techniques will be employed to investigate the overall recovery rate. The possibility and effectiveness of the proposed idea will be discussed.
Show less - Date Issued
- 2017
- PURL
- http://purl.flvc.org/fau/fd/FA00005626
- Subject Headings
- College students --Research --United States.
- Format
- Document (PDF)
- Title
- Are Americans Saving Enough for Retirement?.
- Creator
- Cantwell, Lucas E., Escaleras, Monica, Levy, Eric, Office of Undergraduate Research and Inquiry
- Abstract/Description
-
The economic future of our country is uncertain after the most recent presidential election, and many people are wondering if they will have enough money to retire. There are lots of people, even proficient economists who were stunned by the economy’s positive trend over the past few months. While there is a strong growth in our country’s economy, there is no clear way to see what the future has in store. The purpose of my research is to see how people are preparing financially towards their...
Show moreThe economic future of our country is uncertain after the most recent presidential election, and many people are wondering if they will have enough money to retire. There are lots of people, even proficient economists who were stunned by the economy’s positive trend over the past few months. While there is a strong growth in our country’s economy, there is no clear way to see what the future has in store. The purpose of my research is to see how people are preparing financially towards their future. My goal is to see if people started saving for retirement, and how worried they are about the future. I am interested to see how much people saved so far. What I found is that many people did start to put money away for retirement, but they are worried about the future regardless of how much they have saved so far.
Show less - Date Issued
- 2017
- PURL
- http://purl.flvc.org/fau/fd/FA00005617
- Subject Headings
- College students --Research --United States.
- Format
- Document (PDF)
- Title
- Development of a Cooling Wristband with Embedded Temperature Monitor.
- Creator
- Mandelare, Lyndsey, Su, Tsung-Chow, Office of Undergraduate Research and Inquiry
- Abstract/Description
-
Previous studies have shown that the human body is responsive to rapid temperature changes, particularly in the forearm region, when determining comfortable temperatures. The goal of this study is to design a wristband that can passively cool the user through a finned design and to test its effectiveness. To this end, an aluminum finned wristband has been designed and the Adafruit Flora wearable microcontroller was used to monitor the temperature and output the data via Bluetooth. An Android...
Show morePrevious studies have shown that the human body is responsive to rapid temperature changes, particularly in the forearm region, when determining comfortable temperatures. The goal of this study is to design a wristband that can passively cool the user through a finned design and to test its effectiveness. To this end, an aluminum finned wristband has been designed and the Adafruit Flora wearable microcontroller was used to monitor the temperature and output the data via Bluetooth. An Android application was then created to read the data output and save it as a text file that could be output elsewhere. This project will be tested by recording the temperature data as test subjects engage in physical exercise to see if the wristband can continuously cool the user.
Show less - Date Issued
- 2017
- PURL
- http://purl.flvc.org/fau/fd/FA00005627
- Subject Headings
- College students --Research --United States.
- Format
- Document (PDF)
- Title
- Microbial Community Resiliency and Role in Sea Level Rise.
- Creator
- Klein, Christian, Esiobu, Nwadiuto, Office of Undergraduate Research and Inquiry
- Abstract/Description
-
The interphase (littoral zone) of the Florida Everglades and surrounding marine environments are dominated by mangrove forests and mudflats that transition into freshwater communities. As salinity levels change, plant cover of the freshwater community will be adversely affected, but perhaps more importantly, their microbial symbionts responsible for their tolerance to high salinity will be impacted as well. Microbes respond quicker to changing environments and could provide an early warning...
Show moreThe interphase (littoral zone) of the Florida Everglades and surrounding marine environments are dominated by mangrove forests and mudflats that transition into freshwater communities. As salinity levels change, plant cover of the freshwater community will be adversely affected, but perhaps more importantly, their microbial symbionts responsible for their tolerance to high salinity will be impacted as well. Microbes respond quicker to changing environments and could provide an early warning of the loss of resiliency of the Florida coastline ecosystem. For 10 weeks, soil samples from Biscayne National Park will be placed in standardized mesocosms and subject to local conditions like sunlight, tides, plants, increased sea levels, higher salinities, and variant inundation. Standard and variant conditions will be employed on different mesocosms, and weekly DNA extractions of the various soil samples will be analyzed via metagenomic analysis, creating a library of the 16S rRNA community structure over the 10 week period.
Show less - Date Issued
- 2017
- PURL
- http://purl.flvc.org/fau/fd/FA00005623
- Subject Headings
- College students --Research --United States.
- Format
- Document (PDF)
- Title
- Synthesis and Sensing Studies of Erbium MOF Based on 2-2’-bithiophene- 5,5’-dicarboxylic acid.
- Creator
- Ortega, Raul E., Einkauf, Jeffrey D., De Lill, Daniel T., Mathivathanan, Logesh, Office of Undergraduate Research and Inquiry
- Abstract/Description
-
Metal-organic frameworks (MOFs), are a unique class of materials in which metal clusters are linked together by organic moieties forming porous 1-D, 2-D, and 3-D structures. MOFs have many applications resulting from not only the overall structure, but also the metal center, organic “linker”, or a combination thereof. The high surface areas and porosity of these materials have found use in heterogeneous catalysis, display technologies, semiconducting materials, and biomedicine. These...
Show moreMetal-organic frameworks (MOFs), are a unique class of materials in which metal clusters are linked together by organic moieties forming porous 1-D, 2-D, and 3-D structures. MOFs have many applications resulting from not only the overall structure, but also the metal center, organic “linker”, or a combination thereof. The high surface areas and porosity of these materials have found use in heterogeneous catalysis, display technologies, semiconducting materials, and biomedicine. These materials are also currently being developed as a new sensor technology for detection of potentially harmful chemicals. Nitroaromatics are key components in the fabrication of explosives, however, current detection methods are time consuming and expensive. Considering this, our interest lies in synthesizing MOFs that can be used as a sensor for nitroaromatic compounds. To this end, our lab has developed a new Er(III) MOF based on the linker 2-2’-bithiophene-5,5’-dicarboxylic acid (DTDC). Herein, synthesis and nitroaromatic sensing studies will be discussed.
Show less - Date Issued
- 2017
- PURL
- http://purl.flvc.org/fau/fd/FA00005632
- Subject Headings
- College students --Research --United States.
- Format
- Document (PDF)
- Title
- Perceptions of the Cure for Cancer Across Age Groups.
- Creator
- Ali, Kathryn, O’Connor, Megan, Escaleras, Monica, Levy, Eric, Office of Undergraduate Research and Inquiry
- Abstract/Description
-
Although the United States seems to be progressing more than ever in both culture and science, more people are getting cancer than in prior history. Not only are there more cancer patients, but the majority of cancer patients in the U.S. rely on traditional treatments such as Chemotherapy and Radiation. In eastern societies, not only are there fewer cases overall, but they tend to rely on eastern medicine treatments such as herbs and different foods as treatment options. Even though billions...
Show moreAlthough the United States seems to be progressing more than ever in both culture and science, more people are getting cancer than in prior history. Not only are there more cancer patients, but the majority of cancer patients in the U.S. rely on traditional treatments such as Chemotherapy and Radiation. In eastern societies, not only are there fewer cases overall, but they tend to rely on eastern medicine treatments such as herbs and different foods as treatment options. Even though billions of dollars are being raised to aid in cancer research in the U.S. alone, it is not often you hear about new advancements that change the landscape. This project explores people’s attitudes towards cancer and its cure based on demographics such as age.
Show less - Date Issued
- 2017
- PURL
- http://purl.flvc.org/fau/fd/FA00005611
- Subject Headings
- College students --Research --United States.
- Format
- Document (PDF)
- Title
- For the Love of the Team.
- Creator
- Coviello, Kassi, Sapp, Brian, Escaleras, Monica, Levy, Eric, Office of Undergraduate Research and Inquiry
- Abstract/Description
-
Professional sports is a large industry that reaches millions of Americans today. Those Americans are called fans- the ones that support the teams, fill the seats, and cheer them on from home. Occasionally these professional sports teams decide to relocate to another city, state, etc. Relocation has become increasingly prevalent in the past few seasons. This puts the dedicated fans in a difficult situation in which they can remain loyal to the city or the specific team itself. In order to...
Show moreProfessional sports is a large industry that reaches millions of Americans today. Those Americans are called fans- the ones that support the teams, fill the seats, and cheer them on from home. Occasionally these professional sports teams decide to relocate to another city, state, etc. Relocation has become increasingly prevalent in the past few seasons. This puts the dedicated fans in a difficult situation in which they can remain loyal to the city or the specific team itself. In order to analyze how someone would react to their favorite professional sports team being relocated, we developed a survey to addresses the underlying question of would your favorite team remain your favorite team even if they relocated. Our results found that the decision to remain a fan or switch to another team depends on gender and the level of education.
Show less - Date Issued
- 2017
- PURL
- http://purl.flvc.org/fau/fd/FA00005618
- Subject Headings
- College students --Research --United States.
- Format
- Document (PDF)
- Title
- Taking a Brain Break.
- Creator
- Burton, Christiania, Dassa, Lori, Office of Undergraduate Research and Inquiry
- Abstract/Description
-
The purpose of the project was to see if giving students a structured physical activity break after a lesson and before the intended summative assessment would increase their scores academically and/ or decrease their test anxiety. The idea was acquired from spending over 1,000 hours in elementary school classrooms ranging from kindergarten to fifth grade. It was observed that after a 30-minute math lesson, the students were expected to take an assessment based on the content of the lesson....
Show moreThe purpose of the project was to see if giving students a structured physical activity break after a lesson and before the intended summative assessment would increase their scores academically and/ or decrease their test anxiety. The idea was acquired from spending over 1,000 hours in elementary school classrooms ranging from kindergarten to fifth grade. It was observed that after a 30-minute math lesson, the students were expected to take an assessment based on the content of the lesson. It seemed as if students were having a difficult time focusing on the test and were getting wiggly in their seats. The students seemed nervous to take a test directly after instruction and some of the scores were not as high as intended. This was the basis behind conducting this research. There had to be a solution to this problem and the researcher was determined to find one.
Show less - Date Issued
- 2017
- PURL
- http://purl.flvc.org/fau/fd/FA00005616
- Subject Headings
- College students --Research --United States.
- Format
- Document (PDF)
- Title
- The Effectiveness of Nonpharmacological Pain Reduction Methods in Preterm Infants.
- Creator
- Hensley, Emma, Francis, Toni, Office of Undergraduate Research and Inquiry
- Abstract/Description
-
Medical intervention is required for positive growth and improvement in newborns, especially preterm infants. Premature infants often require heel-pricking procedures, such as the Guthrie test, in order to determine if the child has a variety of diseases such as sickle cell anemia. The Guthrie test can have a negative effect on the patients’ behavior and psychological state: pain management in this procedure is critical. There are several ways to reduce pain in the patient including, but not...
Show moreMedical intervention is required for positive growth and improvement in newborns, especially preterm infants. Premature infants often require heel-pricking procedures, such as the Guthrie test, in order to determine if the child has a variety of diseases such as sickle cell anemia. The Guthrie test can have a negative effect on the patients’ behavior and psychological state: pain management in this procedure is critical. There are several ways to reduce pain in the patient including, but not limited to: swaddling, breastfeeding, Kangaroo Mother Care method, oral glucose, and lullaby music. The Kangaroo Mother Care method and oral glucose are some of the more effective pain management tools used during the Guthrie test in preterm infants.
Show less - Date Issued
- 2017
- PURL
- http://purl.flvc.org/fau/fd/FA00005622
- Subject Headings
- College students --Research --United States.
- Format
- Document (PDF)
- Title
- The American Family…As Seen on TV?.
- Creator
- Weisler, Joseph, Carreno-Lukasik, Gina, Office of Undergraduate Research and Inquiry
- Abstract/Description
-
The public sphere has been long- saturated with the spectacle. Among the most prominent form of the spectacle on television is noted through infamous family sitcoms that work to explain the dynamics of family life. Sociologists have long questioned the role of the family, working to define it as an evolving institution. This qualitative deductive research study seeks to examine American family life and how it is sociologically interpreted on the screen. Using the sitcoms “Full House” to...
Show moreThe public sphere has been long- saturated with the spectacle. Among the most prominent form of the spectacle on television is noted through infamous family sitcoms that work to explain the dynamics of family life. Sociologists have long questioned the role of the family, working to define it as an evolving institution. This qualitative deductive research study seeks to examine American family life and how it is sociologically interpreted on the screen. Using the sitcoms “Full House” to examine the role of fathers in the family; “Step By Step” to evaluate the dynamic of step-family life; “George Lopez” and “One Day at a Time” to observe Latino-American life; “Black-ish” to understand the realities of Black-American life, and “Boy Meets World” to determine the ways in which education is responsible for shaping identity; this study works to embed and question the depictions of sitcoms into an analysis of American family life.
Show less - Date Issued
- 2017
- PURL
- http://purl.flvc.org/fau/fd/FA00005639
- Subject Headings
- College students --Research --United States.
- Format
- Document (PDF)
- Title
- Media Use and Substance Abuse.
- Creator
- Meagher, Jesse, Carreno-Lukasik, Gina, Office of Undergraduate Research and Inquiry
- Abstract/Description
-
This literature review will analyze the relationship between media usage and alcohol and tobacco consumption. Elementary school students, high school students, college students, and groups of different races will be analyzed. It is evident that as media influence increases in the life of the participant, alcohol and tobacco use also tends to increase. Youth should be taught to analyze the societal influences that affect them so they are not deceived about societal norms. Further research...
Show moreThis literature review will analyze the relationship between media usage and alcohol and tobacco consumption. Elementary school students, high school students, college students, and groups of different races will be analyzed. It is evident that as media influence increases in the life of the participant, alcohol and tobacco use also tends to increase. Youth should be taught to analyze the societal influences that affect them so they are not deceived about societal norms. Further research should be conducted to identify whether social media use affects men and woman differently in order to get a better view on how men and women perceive societal messages sent to them.
Show less - Date Issued
- 2017
- PURL
- http://purl.flvc.org/fau/fd/FA00005628
- Subject Headings
- College students --Research --United States.
- Format
- Document (PDF)
- Title
- Are Americans Financially Literate?.
- Creator
- Fetzer, William, Armatrading, Jennifer, Escaleras, Monica, Levy, Eric, Office of Undergraduate Research and Inquiry
- Abstract/Description
-
Financial literacy is the backbone of the American financial system. As cash begins to be used less, credit is playing a larger role in our day to day activities such as purchasing a home, car, or online shopping. This change can create trouble for those who do not have knowledge about their credit and finances. To understand the financial education of Americans, we developed an online survey about financial literacy and collected responses from over 200 people. Our findings show that there...
Show moreFinancial literacy is the backbone of the American financial system. As cash begins to be used less, credit is playing a larger role in our day to day activities such as purchasing a home, car, or online shopping. This change can create trouble for those who do not have knowledge about their credit and finances. To understand the financial education of Americans, we developed an online survey about financial literacy and collected responses from over 200 people. Our findings show that there is a statistically significant difference of financial literacy based on factors such as income level and age group.
Show less - Date Issued
- 2017
- PURL
- http://purl.flvc.org/fau/fd/FA00005620
- Subject Headings
- College students --Research --United States.
- Format
- Document (PDF)
- Title
- Parental Ratification: The Roles of Our State “Parents”.
- Creator
- Basilio, Giovanna, Sloas, Lincoln, Office of Undergraduate Research and Inquiry
- Abstract/Description
-
This study examines the impact of the parties involved in dependency proceedings under the jurisdiction of South Palm Beach County’s Juvenile Court. I present data collected from observations of over thirty hours at dependency hearings and interviews of representatives for the Florida Department of Children and Families (DCF), Guardian ad Litem (GAL) attorneys, and the Juvenile Judge. The current study analyzes the foregoing participants and their roles within reunification, termination of...
Show moreThis study examines the impact of the parties involved in dependency proceedings under the jurisdiction of South Palm Beach County’s Juvenile Court. I present data collected from observations of over thirty hours at dependency hearings and interviews of representatives for the Florida Department of Children and Families (DCF), Guardian ad Litem (GAL) attorneys, and the Juvenile Judge. The current study analyzes the foregoing participants and their roles within reunification, termination of parental rights, and adoption. Additionally, criminal records, mental health status, incidents of domestic violence, and accounts of substance abuse, pertaining to the parents in Florida dependency cases, are discussed.
Show less - Date Issued
- 2017
- PURL
- http://purl.flvc.org/fau/fd/FA00005614
- Subject Headings
- College students --Research --United States.
- Format
- Document (PDF)
- Title
- Effect of Virtual Reality Headset for Pediatric Fear and Pain Distraction During Immunization – a Pilot Study.
- Creator
- Sulaiman, Emaan, Rudnick, Chad, Orden, Jillian, Office of Undergraduate Research and Inquiry
- Abstract/Description
-
Fear of needles is a well-known phobia among children and adults. Several distraction techniques have been used, but fear prior to and pain following immunizations remains a significant issue for children and their parent/guardian. We present the rationale, feasibility, and results of a pilot study applying a virtual reality (VR) headset aimed as a fear reduction and pain distraction during immunizations. Ratings of anticipated vs. actual fear and pain due to immunizations improved following...
Show moreFear of needles is a well-known phobia among children and adults. Several distraction techniques have been used, but fear prior to and pain following immunizations remains a significant issue for children and their parent/guardian. We present the rationale, feasibility, and results of a pilot study applying a virtual reality (VR) headset aimed as a fear reduction and pain distraction during immunizations. Ratings of anticipated vs. actual fear and pain due to immunizations improved following use of the VR headset in 94.1% of pediatric subjects. The Wong-Baker pain scale and McMurthy children’s fear scale were used. Average decrease in fear score in subjects was 90% and 77% in pain score. The decrease in fear score as perceived by the parent was 77% (p=0.05) and 83% (p= 0.02) in perceived pain. The use of a virtual reality headset was well-received and reduced overall fear and pain in children receiving immunizations.
Show less - Date Issued
- 2017
- PURL
- http://purl.flvc.org/fau/fd/FA00005638
- Subject Headings
- College students --Research --United States.
- Format
- Document (PDF)
- Title
- Promoting Cultural Awareness in the Urban Elementary Classroom through Multicultural Literature.
- Creator
- Musick, Gina, Dassa, Lori, Office of Undergraduate Research and Inquiry
- Abstract/Description
-
As the country’s population grows ever more diverse, there is a growing need of cultural awareness in our elementary public schools. Young children are coming together from all over the world with diverse families and experiences and co-existing with each other in America’s elementary schools. In order to minimize a negative view towards diversity, this study implements a multicultural approach that can create positive cultural interactions in the urban elementary classroom. Multiculturalism...
Show moreAs the country’s population grows ever more diverse, there is a growing need of cultural awareness in our elementary public schools. Young children are coming together from all over the world with diverse families and experiences and co-existing with each other in America’s elementary schools. In order to minimize a negative view towards diversity, this study implements a multicultural approach that can create positive cultural interactions in the urban elementary classroom. Multiculturalism is, in short, the view that various cultures in society merit equal respect and genuine interest. In order to incorporate multiculturalism into the curriculum, I utilized selective multicultural children’s literature that corresponded with the current reading standards and objectives. With a focus on literacy, reading and writing, the students participated in several activities that helped them explore the similarities and differences between characters from diverse cultures.
Show less - Date Issued
- 2017
- PURL
- http://purl.flvc.org/fau/fd/FA00005630
- Subject Headings
- College students --Research --United States.
- Format
- Document (PDF)
- Title
- Fundamental Physics of All-Aqueous Micro-Droplet Generation Mechanisms.
- Creator
- Melgar Jimenez, Sofia, Petrozzi, Nick, Mastiani, Mohammad, Kim, Mike, Office of Undergraduate Research and Inquiry
- Abstract/Description
-
Aqueous microdroplets have shown great potential in various applications such as material synthesis, chemical reactions, and drug discovery. The objective of this research is to generate aqueous microdroplets in water using microfluidic techniques. Compared to conventional aqueous droplets in an oil phase, droplets generated from the proposed system will be more biocompatible and simply manufactured. To achieve this goal, the research focuses on understanding fundamental physics behind...
Show moreAqueous microdroplets have shown great potential in various applications such as material synthesis, chemical reactions, and drug discovery. The objective of this research is to generate aqueous microdroplets in water using microfluidic techniques. Compared to conventional aqueous droplets in an oil phase, droplets generated from the proposed system will be more biocompatible and simply manufactured. To achieve this goal, the research focuses on understanding fundamental physics behind droplet generation at various geometries and input conditions. This understanding can subsequently help us obtain microdroplets with targeted properties. Several microdroplet generators made of polydimethylsiloxane (PDMS) transparent polymer are fabricated and an aqueous two-phase system (ATPS) made up of two water-based polymers, polyethylene glycol (PEG) and dextran (DEX) is used in these generators. The results successfully demonstrate that the proposed droplet generators produce aqueous microdroplets at various sizes at different frequencies. The controllability and tunability of the properties of microdroplets will be discussed.
Show less - Date Issued
- 2017
- PURL
- http://purl.flvc.org/fau/fd/FA00005629
- Subject Headings
- College students --Research --United States.
- Format
- Document (PDF)
- Title
- Branding and Advertising Strategy for FitBit Flex-2: Implications From Survey Research and Persuasion Theory.
- Creator
- Ayala, Andrea G., Robinette, Devin N., Lacerda, Rubens P., Smith, Allen E., Office of Undergraduate Research and Inquiry
- Abstract/Description
-
A robust audience profile informs advertising campaign planning. The systematic research-in-progress will reveal a rigorous audience profile for FitBit-Flex 2, a wearable fitness tracking technology, through secondary research using credible business databases, the survey research method (e.g., consent form, questionnaire pre-test, convenience sampling, personal distribution and pick-up), descriptive statistics, and reliability assessment. The audience profile will inform the campaign problem...
Show moreA robust audience profile informs advertising campaign planning. The systematic research-in-progress will reveal a rigorous audience profile for FitBit-Flex 2, a wearable fitness tracking technology, through secondary research using credible business databases, the survey research method (e.g., consent form, questionnaire pre-test, convenience sampling, personal distribution and pick-up), descriptive statistics, and reliability assessment. The audience profile will inform the campaign problem, campaign objectives, and message strategy by revealing brand concept elements and message tactics to convey. Secondary research using FAU Library’s business databases has revealed marketplace, environmental, competitive conditions, and the audience’s demographic, geographic, generational, and psychographic characteristics. This basic profile will be enriched by survey research using items extracted from reliable and valid marketing scales. Motives, benefits, product perceptions and preferences, relative performance, lifestyle relevance, hedonistic pleasure, and decision making strategies will be subjected to measurement. Advertisements will be based on the audience profile, persuasion theory, and creative thinking techniques.
Show less - Date Issued
- 2017
- PURL
- http://purl.flvc.org/fau/fd/FA00005612
- Subject Headings
- College students --Research --United States.
- Format
- Document (PDF)
- Title
- The Role of Persuasion Theory and Advertising Message Strategy: Implications for attacking a market Leader.
- Creator
- Salcedo, Joseph, Berkheimer, Blake, Smith, Allen E., Office of Undergraduate Research and Inquiry
- Abstract/Description
-
Competitive theory suggests market challengers embrace either a head-to-head attack or flanking maneuver as alternative strategies to attack the market leader. Our research-in-progress, a threephase systematic research plan of action, will reveal whether Monster Energy drink should convey action sports (head-to-head attack) or academic performance (flanking strategy) in advertising targeting college students to challenge Red Bull, the market leader. Phase I, Content Analysis of Red Bull...
Show moreCompetitive theory suggests market challengers embrace either a head-to-head attack or flanking maneuver as alternative strategies to attack the market leader. Our research-in-progress, a threephase systematic research plan of action, will reveal whether Monster Energy drink should convey action sports (head-to-head attack) or academic performance (flanking strategy) in advertising targeting college students to challenge Red Bull, the market leader. Phase I, Content Analysis of Red Bull Advertising, revealed emphasis on action sports. However, Phase II (i.e., secondary, qualitative, and survey research) revealed college students use energy drinks to increase academic performance. Phase III, Experimental Research, estimates the relative persuasive effectiveness of action sports versus academic themes in Monster advertisements. Ho: no different in persuasive effectiveness among action sports, academic performance, and neutral theme (control) on dependent variables (likeability, relevance, intention to buy). Ethical standards were met by using valid scales borrowed from scholarly marketing journals, consent form, and APA standards.
Show less - Date Issued
- 2017
- PURL
- http://purl.flvc.org/fau/fd/FA00005635
- Subject Headings
- College students --Research --United States.
- Format
- Document (PDF)