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Impact of Functional versus Symbolic Signals on Initial Impressions:  Implications for Designing the Look of a Website Homepage to Convey an Outdoorsy Brand Image/Personality for a Lifestyle Brand
Should an Innovator Embrace the Prototypical, Authentic, or the High-Design Form? Insights into Initial Perceptions of Functionality, Ergonomics, Hedonism, Self-Expression, Authenticity, and Information Search of Dune Buggy Product Design Forms
Aesthetic, Functional, Symbolic, and Ergonomic Impressions: Implications for HoverboardProduct Design Form
Do birds of a feather really flock together: The effects of relatability of college lifestyles in advertisements