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- Title
- Are Strip Down Versus Lifestyle Embellished Visual Concepts Prudent or Imprudent: Implications for Concept Test Design.
- Creator
- Llanos, Katherine, Oscar, Jerry, Smith, Allen E., Toteva, Irina, College of Business
- Abstract/Description
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The development of innovations is a company’s lifeline to a successful future. However, the rate of new product failures is alarming. Companies are faced with important decisions regarding which new products should be launched. The purpose of this study is determine if a stripped down concept formulation generated different reactions from respondents that did a lifestyle embellished visual concept formulation in a concept test for an innovative lifestyle brand. Fifty participants answered...
Show moreThe development of innovations is a company’s lifeline to a successful future. However, the rate of new product failures is alarming. Companies are faced with important decisions regarding which new products should be launched. The purpose of this study is determine if a stripped down concept formulation generated different reactions from respondents that did a lifestyle embellished visual concept formulation in a concept test for an innovative lifestyle brand. Fifty participants answered questions regarding a set of t-shirts with catchy sayings, designed specifically to fit college lifestyles. The embellished version produced higher scores in how participants thought the new t-shirts reflected who they are and how the t-shirts can fit in situations similar to respondents. Our recommendation to companies is to use an embellished concept test when marketing lifestyle products. Adding more detail to the concept test can help consumers visualize how the new product will fit with their lifestyles.
Show less - Date Issued
- 2015
- PURL
- http://purl.flvc.org/fau/fd/FA00005201
- Subject Headings
- College students --Research --United States.
- Format
- Document (PDF)
- Title
- Differences in Online and Telephone Responses.
- Creator
- Ingham, Keith, Ryan, Gondek, Mauk, Jimmy, Escaleras, Monica, Levy, Eric, College of Business
- Abstract/Description
-
Does the Mode of data collection affect respondent’s behavior? Specifically, do telephone interviews or online surveys lead to extremity of responses? Many may assume that there is no difference in survey responses conducted online or over the phone. However, evidence supports that respondents give more extreme responses over the telephone than an online survey. We would like to test if what has been found in previous research holds for the Hispanic population, since it is the fastest growing...
Show moreDoes the Mode of data collection affect respondent’s behavior? Specifically, do telephone interviews or online surveys lead to extremity of responses? Many may assume that there is no difference in survey responses conducted online or over the phone. However, evidence supports that respondents give more extreme responses over the telephone than an online survey. We would like to test if what has been found in previous research holds for the Hispanic population, since it is the fastest growing ethnic minority in the United States; therefore they are impacting the culture, the marketplace, and politics within the country. We conducted our analysis by surveying 500 Hispanics nationwide using telephone interviews and online surveys in order to compare the difference in responses between the two modes of data collection. Our analysis supports that there a statistically significant difference in respondents behavior between online surveys and telephone interviews.
Show less - Date Issued
- 2015
- PURL
- http://purl.flvc.org/fau/fd/FA00005202
- Subject Headings
- College students --Research --United States.
- Format
- Document (PDF)
- Title
- Do birds of a feather really flock together: The effects of relatability of college lifestyles in advertisements.
- Creator
- Gordon, Danielle, Gilyazov, Daler, Smith, Allen E., Toteva, Irina, College of Business
- Abstract/Description
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Do birds of a feather really flock together? : The effects of relatability of college lifestyles in ads promoting the Starbucks brand
- Date Issued
- 2015
- PURL
- http://purl.flvc.org/fau/fd/FA00005194
- Subject Headings
- College students --Research --United States.
- Format
- Document (PDF)
- Title
- Gray Wolves in the Northwest and How to Keep Them Protected.
- Creator
- Tsang, Rebecca, Holman, Mirya R., College of Business
- Abstract/Description
-
The gray wolf is a native species to North America, but settlers in the 1800s started to shoot, poison, and trap them. In the 1930s the species was eradicated from the Northern Rockies, and eventually were on the brink of extinction. Thankfully the Endangered Species Act was put in place in 1973, and the gray wolf was one of the first species to be protected under it. Because of these new protections, the species was able to start their road to recovery. In 1995 and 1996, the gray wolf was...
Show moreThe gray wolf is a native species to North America, but settlers in the 1800s started to shoot, poison, and trap them. In the 1930s the species was eradicated from the Northern Rockies, and eventually were on the brink of extinction. Thankfully the Endangered Species Act was put in place in 1973, and the gray wolf was one of the first species to be protected under it. Because of these new protections, the species was able to start their road to recovery. In 1995 and 1996, the gray wolf was reintroduced to Yellowstone National Park and the Northern Rockies. However, starting in 2009 the northwestern states began to delist the gray wolf from their protections. This shifted the power from the federal level to the state level, giving each state control over their wolf populations. When Wyoming was given this power in 2012, their gray wolf population began to plummet again, and in 2014, the courts overturned this decision, giving power back to the federal government. The gray wolves are a very significant species to the ecosystems they inhabit; therefore, their existence and recovery must be allowed to remain flourishing. For this to happen, power should be turned back over to the government and the gray wolf should continue to be protected under the ESA as well.
Show less - Date Issued
- 2015
- PURL
- http://purl.flvc.org/fau/fd/FA00005216
- Subject Headings
- College students --Research --United States.
- Format
- Document (PDF)
- Title
- Healthcare and Hispanics: The Disparity in Healthcare Coverage and Affordability Between Genders.
- Creator
- Rodriguez, Erik, Acosta, Alexandra, Gajjar, Kevin, Escaleras, Monica, Levy, Eric, College of Business
- Abstract/Description
-
Historically, Hispanics have been the ethnic minority, in the United States, with the highest rate of adults without health care insurance. Before the Affordable Care Act passed in 2013, 36 percent of working-age Hispanics were uninsured in the United States. After the bill was passed, the percent of uninsured Hispanics in the population declined to 23 percent in June 2014. This study examines the impact of the Affordable Care Act implementation on the Hispanic population. We conducted a...
Show moreHistorically, Hispanics have been the ethnic minority, in the United States, with the highest rate of adults without health care insurance. Before the Affordable Care Act passed in 2013, 36 percent of working-age Hispanics were uninsured in the United States. After the bill was passed, the percent of uninsured Hispanics in the population declined to 23 percent in June 2014. This study examines the impact of the Affordable Care Act implementation on the Hispanic population. We conducted a survey of 500 Hispanics nationwide to test the hypothesis on the dissimilarity in health care coverage and affordability among Hispanics males and females. Our results revealed a significant disparity in health care insurance coverage and affordability between Hispanic males and females. The dissimilarity in coverage and affordability between genders has continued after the passing of the Affordable Care Act, a point often overlooked.
Show less - Date Issued
- 2015
- PURL
- http://purl.flvc.org/fau/fd/FA00005207
- Subject Headings
- College students --Research --United States.
- Format
- Document (PDF)
- Title
- Hispanic Perspectives on Lifting the Cuban Embargo.
- Creator
- Clukey, Ryan, Giral Lores, Marina, Paik, Jeehoon, Escaleras, Monica, Levy, Eric, College of Business
- Abstract/Description
-
The Cuban Embargo has restricted economic, cultural and diplomatic ties between the United States and Cuba for 53 years. On December 17th, 2014, President Obama made a televised-speech on “normalizing relationship with Cuba,” instead of continuing an “outdated approach [that] has failed to advance our interests.” This study will examine and analyze the attitudes of Hispanics living in the United States’ towards the lifting of the Cuban Embargo. We are interested on the Hispanic population...
Show moreThe Cuban Embargo has restricted economic, cultural and diplomatic ties between the United States and Cuba for 53 years. On December 17th, 2014, President Obama made a televised-speech on “normalizing relationship with Cuba,” instead of continuing an “outdated approach [that] has failed to advance our interests.” This study will examine and analyze the attitudes of Hispanics living in the United States’ towards the lifting of the Cuban Embargo. We are interested on the Hispanic population because they represent one of the largest and fastest-growing minority groups in the United States. We conducted telephone and online surveys of 500 Hispanics around the country. Our findings indicate that Hispanics have statistically significant different perspectives on lifting the Embargo, expanding trade and reestablishing diplomatic relations depending on their age, gender and other socio-demographic factors.
Show less - Date Issued
- 2015
- PURL
- http://purl.flvc.org/fau/fd/FA00005192
- Subject Headings
- College students --Research --United States.
- Format
- Document (PDF)
