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Title
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"_ Love her _ hate her (Check one)": priming effects of magazine covers in the 2008 Presidential campaign.
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Creator
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Montgomery, Samantha, Harriet L. Wilkes Honors College
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Abstract/Description
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The primary objective of this research was to investigate the effects of passive exposure to actual media primes on several measures of attitudes. Participants rated the aesthetic properties of a series of Time magazine covers prior to completing measures of ambivalent sexism, narcissism, system justification, and personality traits. Ambivalent Sexism (AS) includes two positively correlated components, benevolent sexism and hostile sexism. System Justification may be defined as a motivated...
Show moreThe primary objective of this research was to investigate the effects of passive exposure to actual media primes on several measures of attitudes. Participants rated the aesthetic properties of a series of Time magazine covers prior to completing measures of ambivalent sexism, narcissism, system justification, and personality traits. Ambivalent Sexism (AS) includes two positively correlated components, benevolent sexism and hostile sexism. System Justification may be defined as a motivated investment in the status-quo and includes both gender-specific and diffuse forms. Participants exposed to the AS prime scored higher on Ambivalent Sexism, lower on Narcissism, and lower on several facets of the five factor model of personality. Exposure to this condition was unrelated to measures of System Justification. The research is grounded in a feminist theoretical framework and contributes to the limited pool of experimental knowledge concerning the relationship between ambivalent sexism, system justification, narcissism and personality traits.
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Date Issued
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2008
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PURL
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http://purl.flvc.org/FAU/77680
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Subject Headings
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Political campaigns, Presidents, Election, Mass media, Political aspects
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Format
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Document (PDF)
