Current Search: Tourism--Canada (x)
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Title
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A Stochastic Analysis of USA Tourism Markets for Location Policy of Canadian Government Field Offices.
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Creator
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Ecroyd, Lawrence G., Florida Atlantic University, Sullivan, John W.
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Abstract/Description
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The Canadian Government operates fourteen tourist market development offices in the U.S.A. It plans to open more. For optimum economic benefit, where should such offices be located and why? HYPOTHESIS: There is an area without a CGTB office that offers more potential tourist demand than one which already has an office. Procedure involved the use of multiple regression analysis and, for dependent variables, secondary data of automobile parties to Canada from origins in the U.S.A. Independent...
Show moreThe Canadian Government operates fourteen tourist market development offices in the U.S.A. It plans to open more. For optimum economic benefit, where should such offices be located and why? HYPOTHESIS: There is an area without a CGTB office that offers more potential tourist demand than one which already has an office. Procedure involved the use of multiple regression analysis and, for dependent variables, secondary data of automobile parties to Canada from origins in the U.S.A. Independent variables were: distance, population, income and retail sale characteristics of originating areas. Analysis showed a much stronger correlation and coefficient of determination when office territories are confined to contiguous areas. Predictive equation for the latter was significant. Applied to New Jersey, it was found that opening an office would probably induce more potential automobile tourist traffic to Canada than Southern California, where there is an office. This analysis offers a tool for such office location problems.
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Date Issued
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1972
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PURL
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http://purl.flvc.org/fcla/dt/13499
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Subject Headings
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Tourism--Canada
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Format
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Document (PDF)
