View All Items

Title: Perceived Network Responsiveness as a Moderator of the Effects of Social Media Use on Wellbeing.
Creator: Wilson, Angalee, Maniaci, Michael R., Florida Atlantic University, Department of Psychology, Charles E. Schmidt College of Science
Abstract/Description: Social media’s role in daily life is on the rise, but as social media use increases, so do questions about its potential benefits or harms. This set of studies examined the relationship between social media use, wellbeing, and perceived network responsiveness, a measure of an individual’s perception about the degree to which their online social networks are caring, validating, and understanding. Two pre-registered correlational studies which employed surveys of undergraduate students (Study...
Show moreSocial media’s role in daily life is on the rise, but as social media use increases, so do questions about its potential benefits or harms. This set of studies examined the relationship between social media use, wellbeing, and perceived network responsiveness, a measure of an individual’s perception about the degree to which their online social networks are caring, validating, and understanding. Two pre-registered correlational studies which employed surveys of undergraduate students (Study 1a: N = 218, Study 1b: N = 179) found that perceived network responsiveness was positively correlated with life satisfaction and negatively correlated with loneliness. A pre-registered experimental study was also conducted in which young adults recruited from a crowdsourcing platform (N = 236) were randomly assigned to either reduce social media use to ten minutes per platform per day or to continue their normal use for one week. Participants completed nine surveys (an initial survey, seven daily surveys, and one follow-up survey) about their wellbeing, perceived network responsiveness, and social media use. The results of the initial survey also showed that perceived network responsiveness was positively correlated with life satisfaction and negatively correlated with loneliness. Contrary to predictions, the relationship between experimentally manipulated social media use and change in wellbeing outcomes (i.e., life satisfaction and loneliness) was not significantly moderated by perceived network responsiveness. Additionally, there were no significant differences between conditions with regard to wellbeing outcomes. Overall, these studies demonstrated an association between perceived network responsiveness and wellbeing while underscoring the need for focus on the more social aspects of social media use.
Show less
Date Issued: 2024
PURL: http://purl.flvc.org/fau/fd/FA00014487
Subject Headings: Social media, Social media--Psychological aspects, Social psychology
Format: Document (PDF)

Title: Testing an Integrated Health Promotion Model Using Social Media for Breastfeeding Women: Structural Equation Modeling.
Creator: Wilson, Jane C., Weglicki, Linda S., Florida Atlantic University, Christine E. Lynn College of Nursing
Abstract/Description: Exclusive breastfeeding for the first six months of life has been shown to decrease morbidity and mortality of women and infants. Organizations such as the United Nations Children’s Fund (UNICEF, 2018), American Academy of Pediatrics (AAP, 2012), and the World Health Organization (WHO, 2017a) have universally endorsed exclusive breastfeeding for the first six months of life, and then continuation of breastfeeding for a minimum of one to two years, with only supplementation of other liquid or...
Show moreExclusive breastfeeding for the first six months of life has been shown to decrease morbidity and mortality of women and infants. Organizations such as the United Nations Children’s Fund (UNICEF, 2018), American Academy of Pediatrics (AAP, 2012), and the World Health Organization (WHO, 2017a) have universally endorsed exclusive breastfeeding for the first six months of life, and then continuation of breastfeeding for a minimum of one to two years, with only supplementation of other liquid or solid food sources. Breastfeeding rates in the United States have not met the minimum goals set forth by Healthy People 2020 (n.d.). Although 81% of U.S. mothers initiated breastfeeding after the birth of their infant, only 22% of mothers were found to be exclusively breastfeeding at six months postpartum (Centers for Disease Control and Prevention [CDC], 2016a). This prospective, longitudinal, structural equation modeling study examined millennial-aged, exclusively breastfeeding women within one month postpartum who were followers of at least one of 17 social media breastfeeding support groups. Relationships of the conceptual constructs within Pender’s (1996) revised health promotion model (RHPM); House’s (1981) dimensions of social support; and the added constructs of breastfeeding knowledge, breastfeeding confidence, and breastfeeding attitude were analyzed in an effort to better understand the variables that lead to sustained exclusive breastfeeding to six months. Data supported the use of the integrated model for breastfeeding women. The normed referenced chi-square (2) of 1.9 (CFI =.94, IFI =.94, NFI =.89, RMSEA =.06, CFI [PCFI] >.5) indicated a good model fit. Additionally, there were statistically significant gains in the confidence, knowledge, and attitude scores from pretest to follow-up at six months. Exclusive breastfeeding to six months was reported to be three times (66%) higher than the U.S. national average (22%) (CDC, 2016a). Future use of the integrated model has great potential to impact public health by the exploration of variables that promote exclusive breastfeeding to six months.
Show less
Date Issued: 2018
PURL: http://purl.flvc.org/fau/fd/FA00013106
Subject Headings: Structural equation modeling., Breastfeeding promotion., Social media.
Format: Document (PDF)

Title: SOCIAL MEDIA MOBILIZING YOUTH ACTIVISM.
Creator: Barron, Laura, Robé, Christopher, Florida Atlantic University, School of Communication and Multimedia Studies, Dorothy F. Schmidt College of Arts and Letters
Abstract/Description: The shooting at Stoneman Douglas High School in 2018 paved the way for activism controlled by youth led by key students banding together following the incident. Student activists from the school emerged particularly via social media and organized large-scale efforts in order to create discourse surrounding gun control through their March For Our Lives movement. Studying the overlap between youth activism, the response to trauma, the systems at play within social media, and the role of...
Show moreThe shooting at Stoneman Douglas High School in 2018 paved the way for activism controlled by youth led by key students banding together following the incident. Student activists from the school emerged particularly via social media and organized large-scale efforts in order to create discourse surrounding gun control through their March For Our Lives movement. Studying the overlap between youth activism, the response to trauma, the systems at play within social media, and the role of commercialization, this paper dives into the complexities of activist based discourse as it evolves and the forces at play within youth activism in general. Looking at these existing efforts aids in exposing both the pros and cons of activism mediated by social media and the role that larger systems play in an activist’s mission.
Show less
Date Issued: 2021
PURL: http://purl.flvc.org/fau/fd/FA00013794
Subject Headings: Internet and activism, Social media, Student movements
Format: Document (PDF)

Title: Communicating space and time perception and ideology in online texts.
Creator: Dushi, Nava., Florida Atlantic University, Scodari, Christine
Abstract/Description: This thesis emerges from the realization of the paradox that lies beneath online technology which promises to change the way we think, yet penetrates our lives by employing a systematic simulation of our most basic cognitive skills. In order to understand this paradox in terms of space and time, the research examines the ways in which time and space are communicated on two disparate Internet websites. The assembled data are analyzed using an interdisciplinary approach that leads to a textual...
Show moreThis thesis emerges from the realization of the paradox that lies beneath online technology which promises to change the way we think, yet penetrates our lives by employing a systematic simulation of our most basic cognitive skills. In order to understand this paradox in terms of space and time, the research examines the ways in which time and space are communicated on two disparate Internet websites. The assembled data are analyzed using an interdisciplinary approach that leads to a textual analysis based in theories of semiotics. The study finds that the Internet is fundamentally framed in spatial terms. The space bias is ideologically significant; commercial websites use it to produce a textual environment that assimilates the user and, thus, enables the promotion of conspicuous consumption.
Show less
Date Issued: 2002
PURL: http://purl.flvc.org/fcla/dt/12905
Subject Headings: Mass media--Semiotics, Internet--Social aspects, Digital media, Mass media and culture
Format: Document (PDF)

Title: Assessing Situations On Social Media: Temporal, Demographic, And Personality Influences On Situation Experience.
Creator: Serfass, David G., Sherman, Ryne A., Nowak, Andrzej, Florida Atlantic University, Charles E. Schmidt College of Science, Department of Psychology
Abstract/Description: Social media posts are used to examine what people experience in their everyday lives. A new method is developed for assessing the situational characteristics of social media posts based on the words used in these posts. To accomplish this, machine learning models are built that accurately approximate the judgments of human raters. This new method of situational assessment is applied on two of the most popular social media sites: Twitter and Facebook. Millions of Tweets and Facebook statuses...
Show moreSocial media posts are used to examine what people experience in their everyday lives. A new method is developed for assessing the situational characteristics of social media posts based on the words used in these posts. To accomplish this, machine learning models are built that accurately approximate the judgments of human raters. This new method of situational assessment is applied on two of the most popular social media sites: Twitter and Facebook. Millions of Tweets and Facebook statuses are analyzed. Temporal patterns of situational experiences are found. Geographic and gender differences in experience are examined. Relationships between personality and situation experience were also assessed. Implications of these finding and future applications of this new method of situational assessment are discussed.
Show less
Date Issued: 2016
PURL: http://purl.flvc.org/fau/fd/FA00004632, http://purl.flvc.org/fau/fd/FA00004632
Subject Headings: Personality and situation., Personality assessment., Social media., Mass media--Social aspects., Thematic Apperception Test., Social psychology., Impression formation (Psychology)
Format: Document (PDF)

Title: Credibility and the Internet: can credibility levels indicate news medium choice?.
Creator: Herring, Katrina., Dorothy F. Schmidt College of Arts and Letters, Department of Political Science
Abstract/Description: The Internet has revolutionized the way in which people are entertained, communicate and collect information. As people increase their ability to connect with the outside world from inside their homes, they hold the power to become their own gatekeepers filtering information as they see fit. Many question whether this will weaken the power of the traditional media sources that are often seen as elitist and potentially biased. This researcher hypothesized that people who cite high credibility...
Show moreThe Internet has revolutionized the way in which people are entertained, communicate and collect information. As people increase their ability to connect with the outside world from inside their homes, they hold the power to become their own gatekeepers filtering information as they see fit. Many question whether this will weaken the power of the traditional media sources that are often seen as elitist and potentially biased. This researcher hypothesized that people who cite high credibility ratings of news media channels are more likely to use traditional media channels such as television and newspapers and people who cite low credibility ratings of news media channels are more likely to use alternate media channels such as the Internet. While the researcher was unable to reject the null hypothesis, a pattern of general mistrust of traditional news media was revealed when nearly three-fourths of respondents gave traditional media channels a "not-credible" rating.
Show less
Date Issued: 2010
PURL: http://purl.flvc.org/FAU/1927304
Subject Headings: Electronic information resources, Evaluation, Information behavior, Mass media, Social aspects, Mass media and technology
Format: Document (PDF)

Title: Like, Follow, Share.
Creator: Goodarzi, Naghmeh, Afanador Llach, Camila, Florida Atlantic University, Dorothy F. Schmidt College of Arts and Letters, Department of Visual Arts and Art History
Abstract/Description: My intention for this show is to explore the effect of alienation that ironically is being produced by social media. The principal concept is developed around shame, sharing, and notoriety on three different social media platforms, including Facebook, Instagram, and Telegram. This show explores the social media perception of myself in the realms of human interaction, identity, and memory in social media through the critical appropriation of the languages of design and photography. The...
Show moreMy intention for this show is to explore the effect of alienation that ironically is being produced by social media. The principal concept is developed around shame, sharing, and notoriety on three different social media platforms, including Facebook, Instagram, and Telegram. This show explores the social media perception of myself in the realms of human interaction, identity, and memory in social media through the critical appropriation of the languages of design and photography. The installation with four Facebook profile pictures in large scale and framed looks at the way a personal image can convey the impression of widely different personalities. The selections of personal exchanges over Facebook and Instagram show the degree to which social media creates its own visual language and mode of communication, which sometimes becomes separated from reality and intention. The show extends its reach to performance and direct interaction with the viewer through the availability of stickers for comments by the profile pictures and a third area, where viewers can write or draw their own messages through the simple medium of chalk, which can then be rendered in virtual form through posts on a specially created webpage. The viewer should thus be challenged to ask, to what degrees do words and images communicate the essence of our selves and our own will.
Show less
Date Issued: 2016
PURL: http://purl.flvc.org/fau/fd/FA00004731, http://purl.flvc.org/fau/fd/FA00004731
Subject Headings: Self-presentation., Online social networks., Social media--Semiotics., Digital communications--Social aspects., Digital media--Social aspects., Internet--Social aspects., Visual communication--Digital techniques., Emoticons., Social conflict in mass media., .
Format: Document (PDF)

Title: Choices and Persuasion: A Rhetorical Analysis of Abortion Minded Social Media Content.
Creator: Van Erven, Alexandra, Mulvaney, Becky, Florida Atlantic University, Dorothy F. Schmidt College of Arts and Letters, School of Communication and Multimedia Studies
Abstract/Description: This thesis project seeks to answer the question of how visual rhetoric put forward in social media content by pro-life and pro-choice organizations may persuade their audiences’ perspective on abortion. Using Sonja Foss’s guidelines for analysis of visual rhetoric, I analyze 24 selected examples of Facebook content posted by two pro-life organizations (Human Coalition and Feminists for Life) and two pro-choice organizations (Planned Parenthood Action and NARAL Pro-Choice America) in 2017. My...
Show moreThis thesis project seeks to answer the question of how visual rhetoric put forward in social media content by pro-life and pro-choice organizations may persuade their audiences’ perspective on abortion. Using Sonja Foss’s guidelines for analysis of visual rhetoric, I analyze 24 selected examples of Facebook content posted by two pro-life organizations (Human Coalition and Feminists for Life) and two pro-choice organizations (Planned Parenthood Action and NARAL Pro-Choice America) in 2017. My analysis found that the visual rhetoric posted by both organizations on social media can and does function as a form of visual metonymy. Because of this, these visual strategies can stand in for more complex arguments in dramatic ways.
Show less
Date Issued: 2018
PURL: http://purl.flvc.org/fau/fd/FA00013103
Subject Headings: Social media., User-generated content., Visual rhetoric., Abortion.
Format: Document (PDF)

Title: Teaching Adolescents and Young Adults With Autism Spectrum Disorders How to Respond to Social Media Lures.
Creator: Agganis, Jennifer A., Dukes, Charles, Florida Atlantic University, College of Education, Department of Exercise Science and Health Promotion
Abstract/Description: This study used a training package to teach social media safety skills, using Facebook, to adolescents and young adults diagnosed with autism spectrum disorders in a small group setting. Participants were taught to decline, block and report when they received a lure from someone that they do not know. A multiple baseline design across lures demonstrated the effects of the intervention on participant performance. Results confirmed an increase in social media safety skills performed by all...
Show moreThis study used a training package to teach social media safety skills, using Facebook, to adolescents and young adults diagnosed with autism spectrum disorders in a small group setting. Participants were taught to decline, block and report when they received a lure from someone that they do not know. A multiple baseline design across lures demonstrated the effects of the intervention on participant performance. Results confirmed an increase in social media safety skills performed by all participants. Participants were able to maintain this skill set once the training package was removed. Spontaneous generalization was demonstrated by all participants for some lures. Generalization of social media safety skills was demonstrated across participants in a setting where they did not receive instruction. Limitations and implications for future research are discussed.
Show less
Date Issued: 2018
PURL: http://purl.flvc.org/fau/fd/FA00013049
Subject Headings: Autism spectrum disorders., Social media., Safety education., Facebook (Electronic resource).
Format: Document (PDF)

Title: Machine Learning Algorithms for the Analysis of Social Media and Detection of Malicious User Generated Content.
Creator: Heredia, Brian, Khoshgoftaar, Taghi M., Florida Atlantic University, College of Engineering and Computer Science, Department of Computer and Electrical Engineering and Computer Science
Abstract/Description: One of the de ning characteristics of the modern Internet is its massive connectedness, with information and human connection simply a few clicks away. Social media and online retailers have revolutionized how we communicate and purchase goods or services. User generated content on the web, through social media, plays a large role in modern society; Twitter has been in the forefront of political discourse, with politicians choosing it as their platform for disseminating information, while...
Show moreOne of the de ning characteristics of the modern Internet is its massive connectedness, with information and human connection simply a few clicks away. Social media and online retailers have revolutionized how we communicate and purchase goods or services. User generated content on the web, through social media, plays a large role in modern society; Twitter has been in the forefront of political discourse, with politicians choosing it as their platform for disseminating information, while websites like Amazon and Yelp allow users to share their opinions on products via online reviews. The information available through these platforms can provide insight into a host of relevant topics through the process of machine learning. Speci - cally, this process involves text mining for sentiment analysis, which is an application domain of machine learning involving the extraction of emotion from text. Unfortunately, there are still those with malicious intent and with the changes to how we communicate and conduct business, comes changes to their malicious practices. Social bots and fake reviews plague the web, providing incorrect information and swaying the opinion of unaware readers. The detection of these false users or posts from reading the text is di cult, if not impossible, for humans. Fortunately, text mining provides us with methods for the detection of harmful user generated content. This dissertation expands the current research in sentiment analysis, fake online review detection and election prediction. We examine cross-domain sentiment analysis using tweets and reviews. Novel techniques combining ensemble and feature selection methods are proposed for the domain of online spam review detection. We investigate the ability for the Twitter platform to predict the United States 2016 presidential election. In addition, we determine how social bots in uence this prediction.
Show less
Date Issued: 2018
PURL: http://purl.flvc.org/fau/fd/FA00013067
Subject Headings: Machine learning., Text mining., User-generated content., Social media.
Format: Document (PDF)

Title: SOCIAL MEDIA AND CRIME ANALYSIS: THE INTERSECTION OF ONLINE POSTING AND LAW ENFORCEMENT INVESTIGATIONS.
Creator: Lopez, Kevin P., Dario, Lisa M., Florida Atlantic University, School of Criminology and Criminal Justice, College of Social Work and Criminal Justice
Abstract/Description: The current use of social media platforms has expanded to wider audiences, including police departments and other law enforcement agencies. The vast material being posted online may lead to it being used by police departments due to social media information being open-sourced. The following study will investigate the police’s use of social media data by collecting qualitative data from crime analysts through the International Association of Crime Analysts (IACA). Participants completed an...
Show moreThe current use of social media platforms has expanded to wider audiences, including police departments and other law enforcement agencies. The vast material being posted online may lead to it being used by police departments due to social media information being open-sourced. The following study will investigate the police’s use of social media data by collecting qualitative data from crime analysts through the International Association of Crime Analysts (IACA). Participants completed an openended survey describing their experience with collecting data from online social media sources and how it is used to assist with police activity. The results have implications for future research, such as further exploring the methods by which police are expanding their data collection. Caution may be required when sharing information online. Results from the study may inspire future research regarding the privacy and ethical considerations of using social media data collected from the public.
Show less
Date Issued: 2023
PURL: http://purl.flvc.org/fau/fd/FA00014352
Subject Headings: Crime analysis, Social media--Data processing, Law enforcement
Format: Document (PDF)

Title: Perceptions of Ambiguous Events.
Creator: Paulvin, Cleopatre, Kersten, Alan, Florida Atlantic University, Charles E. Schmidt College of Science, Department of Psychology
Abstract/Description: This study looked at the effects of stereotypes in the media on memory for ambiguous events. The latter were stimuli created to portray individuals of two different racial groups (white and black) in situations that did not necessarily negatively implicate these actors. Two hundred and thirty six participants took part and viewed these events as well as six media clips. Three groups of media clips were shown: clips with black actors, white actors, and both races. A subset of participants, the...
Show moreThis study looked at the effects of stereotypes in the media on memory for ambiguous events. The latter were stimuli created to portray individuals of two different racial groups (white and black) in situations that did not necessarily negatively implicate these actors. Two hundred and thirty six participants took part and viewed these events as well as six media clips. Three groups of media clips were shown: clips with black actors, white actors, and both races. A subset of participants, the explicit condition, were asked to rate the media clips for stereotypes, whereas another group, the implicit condition, were instructed that these clips were distractions. The participants' main goal was to remember the ambiguous events they saw and distinguish them from a new set of altered - more negative - events from the old items seen at encoding. A main effect of ambiguous events ethnicity was found, which could be interpreted as part icipants having more difficulty remembering black actors.
Show less
Date Issued: 2015
PURL: http://purl.flvc.org/fau/fd/FA00004533, http://purl.flvc.org/fau/fd/FA00004533
Subject Headings: Culture diffusion, Film criticism, Mass media -- Semiotics, Representation (Philosophy), Stereotypes (Social psychology) in mass media, Stereotypes (Social psychology) in television
Format: Document (PDF)

Title: Flesh impressions: Television texts of cosmetic surgery and audience negotiation.
Creator: Hutton, Heather O'Neil., Florida Atlantic University, Scodari, Christine
Abstract/Description: Both incredibly personal and inherently social, cosmetic surgery procedures intended to reconfigure the body toward a more culturally acceptable physicality and the increase in television representations of the phenomenon provoke a complex debate regarding the social, psychological, medical and ethical implications of such practices. This thesis raises the question: Do television texts of cosmetic surgery and their potential consumers reproduce or challenge the hegemony of cosmetic surgery as...
Show moreBoth incredibly personal and inherently social, cosmetic surgery procedures intended to reconfigure the body toward a more culturally acceptable physicality and the increase in television representations of the phenomenon provoke a complex debate regarding the social, psychological, medical and ethical implications of such practices. This thesis raises the question: Do television texts of cosmetic surgery and their potential consumers reproduce or challenge the hegemony of cosmetic surgery as a cultural practice? Using qualitative, social scientific methodology to analyze current examples of such television texts and study viewer negotiation of these texts, the study concludes that television texts are most likely to present cosmetic surgery in ways that perpetuate hegemonic notions of beauty, and that while viewers may negotiate readings that suit their preconceived notions of cosmetic surgery, they are unlikely to condemn such messages for fear of compromising an individual's power to choose cosmetic surgery for "acceptable reasons" such as improved self-esteem or social acceptance.
Show less
Date Issued: 2004
PURL: http://purl.flvc.org/fcla/dt/13127
Subject Headings: Surgery, Plastic--Social aspects, Body image--Social aspects, Mass media--Research, Mass media--Audiences
Format: Document (PDF)

Title: The Centrality of Self in Response to Humanitarianism: An Ethnographic Approach to the Global Peace Film Festival.
Creator: Wahlberg, Katherine E., Charbonneau, Stephen, Florida Atlantic University, Dorothy F. Schmidt College of Arts and Letters, Department of Languages, Lingustics and Comparative Literature
Abstract/Description: This dissertation examines how the Global Peace Film Festival of Orlando, Florida, facilitates the construction of cosmopolitan identities within the context of humanitarianism and activism. An expansion of the notion of "peace"to include multiple levels of meaning is crucial to the identity of the festival, as it allows the screening of an array of films that appeal to the broad range of spectators and community organizations that interact with the event. Within the context of the Global...
Show moreThis dissertation examines how the Global Peace Film Festival of Orlando, Florida, facilitates the construction of cosmopolitan identities within the context of humanitarianism and activism. An expansion of the notion of "peace"to include multiple levels of meaning is crucial to the identity of the festival, as it allows the screening of an array of films that appeal to the broad range of spectators and community organizations that interact with the event. Within the context of the Global Peace Film Festival, various discourses surrounding peace participate in the process of cognitively mapping the world and situating the self within it as a cosmopolitan citizen. The centrality of the self is key to understanding how audiences create solidarity with the other, and how they might choose to respond to appeals for humanitarian aid. The contemporary humanitarian imaginary builds solidarity between the viewer and the other-in-need in a manner that is rooted in self-reflection, creating an ironic spectator of vulnerable others and setting the stage for solutions to humanitarian problems that fit into personal lifestyle choices. This study examines the complexity inherent to the articulation between producers, audiences and films, and how meaning is negotiated on a local level. Witnessing and testimonial are key practices for engaging spectators, and the testimonial encounter has a transformative power for audiences that may be channeled into various responses to calls for action. An emerging practice is significant as well, a new situatedness of the documentary filmmaker as a central figure in the promotion of both films and humanitarian causes. This practice provides a role for the filmmaker as both entrepreneur and activist, easing the tension between the goals of humanitarianism and capitalistic concerns, while positioning the film as a tool rather than an aesthetic object and echoing the preeminence of self in our contemporary society. The Global Peace Film festival takes an innovative approach to promoting change, moving from a traditional exhibition model to an "engagement" model that focuses on the involvement of the local community.
Show less
Date Issued: 2015
PURL: http://purl.flvc.org/fau/fd/FA00004555, http://purl.flvc.org/fau/fd/FA00004555
Subject Headings: Film festivals -- Political aspects, Film festivals -- Social aspects, Globalization -- Social aspects, Human rights film festivals, Humanitarianism, Mass media -- Social aspects, Social problems in mass media
Format: Document (PDF)

Title: Enhancing the effectiveness of online video advertising through interactivity.
Creator: Robinson, Arnold, Korgaonkar, Pradeep, Florida Atlantic University, College of Business, Department of Marketing
Abstract/Description: This research examines how incorporating interactivity into online video advertisements effects the following key marketing dependent variables: a) Involvement with the Advertisement, b) Ad Recall, c) Attitude towards the website, d) Attitude towards the Advertisement, e) Attitude towards the Brand, and f) Purchase Intention. Deriving from past Interactivity research, three important facets of interactivity are identified; User Control, Two-way Communication and Synchronicity. In order to...
Show moreThis research examines how incorporating interactivity into online video advertisements effects the following key marketing dependent variables: a) Involvement with the Advertisement, b) Ad Recall, c) Attitude towards the website, d) Attitude towards the Advertisement, e) Attitude towards the Brand, and f) Purchase Intention. Deriving from past Interactivity research, three important facets of interactivity are identified; User Control, Two-way Communication and Synchronicity. In order to test an Internet based 2 (User Control: high or low) X 2 (two-way communication: high or low) X 2 (synchronicity: high or low) between subjects experimental design, 8 different online video platforms were created. The online video experiment was administered to approximately 400 students in a large South-Eastern school. Overall the findings regarding interactivity in online video advertising found no significant effect of synchronicity on the dependent variables. There was however a significant interaction effect of user control and two-way communication on the dependent variables. These interaction effects were examined further with a cell means multiple comparison analysis. User control and two-way communication were found to have a significant interaction effect on ad recall, purchase intention and attitude towards the brand. User control had a significant effect on involvement and two-way communication had a significant effect on attitude towards the website. There was no effect of UC or TWC on attitude towards the ad.
Show less
Date Issued: 2014
PURL: http://purl.flvc.org/fau/fd/FA00004156, http://purl.flvc.org/fau/fd/FA00004156
Subject Headings: Internet advertising, Internet videos, Marketing -- Graphic methods, Marketing -- Management, Online social networks, Social media
Format: Document (PDF)

Title: ONLINE BRAND COMMUNITIES, INTERACTIVE COMMUNICATION, AND RETENTION.
Creator: Brynildsen, Gina, Sashi, C.M., Florida Atlantic University, Department of Marketing, College of Business
Abstract/Description: An estimated 90% of U.S. companies including Tesla, 3M, McDonald’s, and UnitedHealth Group use social media such as Facebook, Instagram, and Snapchat to connect with consumers and form community around their brands; yet little is known about the effects of different social media structures on consumer-brand relationships. The purpose of this research is to understand the unique nature of firm-hosted online brand communities on social networking sites and how they can be used to retain...
Show moreAn estimated 90% of U.S. companies including Tesla, 3M, McDonald’s, and UnitedHealth Group use social media such as Facebook, Instagram, and Snapchat to connect with consumers and form community around their brands; yet little is known about the effects of different social media structures on consumer-brand relationships. The purpose of this research is to understand the unique nature of firm-hosted online brand communities on social networking sites and how they can be used to retain customers. We review the literature on online brand communities as a tool for building relationships and apply network theory to understanding firm-hosted online brand communities on social networking sites. Relationship marketing provides a framework for how consumer-brand relationships are developed, built, and maintained. Network theory explains how different network structures interact with network processes to produce specific outcomes for individuals and groups.
Show less
Date Issued: 2019
PURL: http://purl.flvc.org/fau/fd/FA00013360
Subject Headings: Social media, Online social networks, Customer loyalty, Relationship marketing, Brand loyalty, Online chat groups
Format: Document (PDF)

Title: Healing Transcendence: Social Media Use by Persons in the Transplant Journey.
Creator: Grumme, Valarie S., Gordon, Shirley C., Florida Atlantic University, Christine E. Lynn College of Nursing
Abstract/Description: An increasing number of individuals are looking for health information, interacting with health care providers, and participating in health-related online support groups The virtual landscape of the internet offers the opportunity for individuals to establish contact and relationships with persons having similar health concerns anywhere, anytime The phenomenon of health-related social media use generated an interest in why persons in the transplant journey chose to participate in an online...
Show moreAn increasing number of individuals are looking for health information, interacting with health care providers, and participating in health-related online support groups The virtual landscape of the internet offers the opportunity for individuals to establish contact and relationships with persons having similar health concerns anywhere, anytime The phenomenon of health-related social media use generated an interest in why persons in the transplant journey chose to participate in an online support community, how they interacted and made use of the online community, and how this knowledge could assist nursing in improving care for this growing population A six month sample of internet postings from an international transplant-related social media site was analyzed using an inductive qualitative content analysis adapted from Graneheim and Lundman (2003) within the theoretical lens of Unitary Caring Science (Smith, 1999) The study provided a unique perspective of how members used the social media support group The synthesis of four pandimensional interconnected patterns, expressing emotions, sharing experiences, exchanging information, and offering reciprocal support lead to a theme of being known and understood Healing transcendence emerged as a unitary transformative metatheme that reflected the holistic nature of the member interaction in the online support experience
Show less
Date Issued: 2016
PURL: http://purl.flvc.org/fau/fd/FA00004768
Subject Headings: Transplantation of organs, tissues, etc--Social aspects, Mass media--Social aspects, Social media, Interpersonal relations, Self-help groups
Format: Document (PDF)

Title: Focusing on the local, connecting to the global: the role and success of local media stations in Kargil.
Creator: Khan, Abdul Nasir, Fejes, Fred A., Florida Atlantic University, Dorothy F. Schmidt College of Arts and Letters, School of Communication and Multimedia Studies
Abstract/Description: This thesis is a study of the role of local television stations in Kargil (India), which investigates whether the success of local media in Kargil is a result of fulfilling the needs and desires of the local community, using the methods of content analysis, interviews, and surveys. Kargili local television stations have adopted global media technologies for disseminating their programs, but at the same time have changed some of the television convention to feed their needs and expectations of...
Show moreThis thesis is a study of the role of local television stations in Kargil (India), which investigates whether the success of local media in Kargil is a result of fulfilling the needs and desires of the local community, using the methods of content analysis, interviews, and surveys. Kargili local television stations have adopted global media technologies for disseminating their programs, but at the same time have changed some of the television convention to feed their needs and expectations of local viewers. The forces of globalization have not only exposed places like Kargil to new technologies, but it has given them an opportunity to participate in new discourses, to create a local media that is being used to address the specific concerns and problems of the local community.
Show less
Date Issued: 2015
PURL: http://purl.flvc.org/fau/fd/FA00004449, http://purl.flvc.org/fau/fd/FA00004449
Subject Headings: Kargil (India)--Social aspects., Jammur and Kashmir (India)--Social aspects., Mass media--Kargil (India)--Social aspects., Mass media--Kargil (India)--Moral and ethical aspects., Online social networks--Influence.
Format: Document (PDF)

Title: The “Shepard” will guide us: a textual analysis of hegemonic reinforcement and resistance in the mass effect video game series.
Creator: Gonzalez, Maricruz, Scodari, Christine, Florida Atlantic University, Dorothy F. Schmidt College of Arts and Letters, School of Communication and Multimedia Studies
Abstract/Description: Mass Effect is a Science Fiction/Action Role Playing/Third Person Shooter video game series that takes place in the year 2183, in which the player assumes control of Commander Shepard. Players can choose to customize the character based on his/her gender, appearance, sexual orientation, background origin and occupation. The choices that show up in the game are also based on how the player wants their version of Shepard to interact with other characters and allows players some leeway to shape...
Show moreMass Effect is a Science Fiction/Action Role Playing/Third Person Shooter video game series that takes place in the year 2183, in which the player assumes control of Commander Shepard. Players can choose to customize the character based on his/her gender, appearance, sexual orientation, background origin and occupation. The choices that show up in the game are also based on how the player wants their version of Shepard to interact with other characters and allows players some leeway to shape their own narrative. The series also discusses and acknowledges issues of race, gender, subjecthood and sovereignty, politics and sexual orientation within its narrative. This analysis focuses on the text of the series and its implications concerning hegemonic reinforcement and/or resistance in terms of race, gender, sexual orientation, politics, and warfare tactics.
Show less
Date Issued: 2014
PURL: http://purl.flvc.org/fau/fd/FA00004288, http://purl.flvc.org/fau/fd/FA00004288
Subject Headings: Computer games -- Social aspects, Electronic games -- Social aspects, Feminist theory, Gender identity in mass media, Mass Effect video game -- Social aspects, Mass media and culture, Sex role, Video games -- Moral and ethical aspects, Video games -- Social aspects
Format: Document (PDF)

Title: Patterns for secure interactions in social networks in Web 2.0.
Creator: Marin, Carolina, College of Engineering and Computer Science, Department of Computer and Electrical Engineering and Computer Science
Abstract/Description: A social network is a structure of individuals and organizations, which are connected by one or more types of interdependency, such as friendship, affinity, common interests or knowledge. Social networks use Web 2.0 technology, which is mostly based on a service-oriented architecture. We are studying patterns for social networks in this environment. A pattern is an encapsulated solution to a software problem in a given context, secure threats are possible in this context. We present a...
Show moreA social network is a structure of individuals and organizations, which are connected by one or more types of interdependency, such as friendship, affinity, common interests or knowledge. Social networks use Web 2.0 technology, which is mostly based on a service-oriented architecture. We are studying patterns for social networks in this environment. A pattern is an encapsulated solution to a software problem in a given context, secure threats are possible in this context. We present a collection of patterns associated with the most important aspects of social networks, with emphasis on controlling the actions of the users of these networks.
Show less
Date Issued: 2012
PURL: http://purl.flvc.org/FAU/3342203
Subject Headings: Web 2.0, Computer network architectures, Online social networks, Security measures, Social media, Pattern recognition systems
Format: Document (PDF)

FAU Theses and Dissertations (42)	+ -
Honors Student Theses (1)	+ -

Mass media and culture (8)	+ -
Social aspects (8)	+ -
Social media (8)	+ -
Social media. (7)	+ -
Feminist theory (4)	+ -

Mass media (4)	+ -
Digital media--Social aspects. (3)	+ -
Online social networks (3)	+ -
Online social networks. (3)	+ -
Reality television programs (3)	+ -
Television program genres (3)	+ -
Criticism and interpretation (2)	+ -
Digital media (2)	+ -
Internet--Social aspects. (2)	+ -
Machine learning. (2)	+ -
Mass media and women (2)	+ -
Race awareness (2)	+ -
Relationship marketing (2)	+ -
Stereotypes (Social psychology) (2)	+ -
Twitter (2)	+ -
User-generated content. (2)	+ -
Women in popular culture (2)	+ -
. (1)	+ -
Abortion. (1)	+ -
Activists (1)	+ -
Advertising, Magazine--Social aspects (1)	+ -
Advertising--Psychological aspects (1)	+ -
African Americans -- Color -- Social aspects (1)	+ -
African Americans in popular culture (1)	+ -
Algorithms. (1)	+ -

Europe, Eastern (1)	+ -
Florida (1)	+ -
United States (1)	+ -

Drag Race (Television program). (1)	+ -
Drag Race. (1)	+ -
Palm beach post (West Palm Beach, Fla.). (1)	+ -
Twitter. (1)	+ -

Search In

Pages

Pages

Sort Results By:

Narrow results by:

Collection

Topical Subject

Geographic Subject

Temporal Subject

Title as Subject

Genre

Type of Resource

Language

Creator

Format

Owner