View All Items
(1 - 2 of 2)
- Title
- A troubled past: reconfiguring postwar suburban American identity in revolutionary road, 1961 and mad men, 2007-2012.
- Creator
- Kiley, Erin M, Ulin, Julieann V., Dorothy F. Schmidt College of Arts and Letters, Department of English
- Abstract/Description
-
This thesis takes a cultural studies approach to representations of post-war U.S. suburbia in Richard Yates’ 1961 novel Revolutionary Road, as well as in the contemporary AMC television series Mad Men. These texts explore the postwar time period, which holds a persistently prominent and idealized space in the collective cultural imagination of America, despite the fact that it was a period troubled by isolationism, containment culture, rampant consumerism, and extreme pressure to conform to...
Show moreThis thesis takes a cultural studies approach to representations of post-war U.S. suburbia in Richard Yates’ 1961 novel Revolutionary Road, as well as in the contemporary AMC television series Mad Men. These texts explore the postwar time period, which holds a persistently prominent and idealized space in the collective cultural imagination of America, despite the fact that it was a period troubled by isolationism, containment culture, rampant consumerism, and extreme pressure to conform to social roles. This project disrupts the romantic narrative of postwar America by focusing on the latent anxiety within the suburban landscape—by interrogating the performative nature of the planned communities of the 1950s and 1960s and exposing the tensions that were borne out of the rise of domesticity and consumerism. This project explores the descent into a society obsessed with consumerism and conformity, and seeks to interrogate the culture’s false nostalgia for the time period.
Show less - Date Issued
- 2013
- PURL
- http://purl.flvc.org/fau/fd/FA0004031
- Subject Headings
- Families -- United States -- History -- 20th century, Mad Men (Television program) -- Criticism and interpretation, Nostalgia, Suburban life -- 20th century -- Criticism and interpretation, Suburban life -- 20th century -- Social aspects, Television programs -- Social aspects
- Format
- Document (PDF)
- Title
- What is old is new again: the role of discontinuity in nostalgia-related consumption.
- Creator
- Rutherford, Jana., College of Business, Department of Marketing
- Abstract/Description
-
A 'wave of nostalgia' has gripped the US leading to nostalgic fashions, furniture, television programming and even food. The marketing literature suggests that nostalgic-related consumption is the result of an aging population. It has been proposed that the purchase of nostalgic-products and services is an attempt by mature consumers to return psychologically to the ease, certainties and conflict free periods that existed or seemed to exist during their childhood or adolescence. This paper...
Show moreA 'wave of nostalgia' has gripped the US leading to nostalgic fashions, furniture, television programming and even food. The marketing literature suggests that nostalgic-related consumption is the result of an aging population. It has been proposed that the purchase of nostalgic-products and services is an attempt by mature consumers to return psychologically to the ease, certainties and conflict free periods that existed or seemed to exist during their childhood or adolescence. This paper proposes that discontinuity, as argued by Davis (1979), is a better explanation for why people develop a preference for and consume nostalgic goods. Although some insights have been developed, research focused only on mature consumers and is rather limited in offering alternative explanations for the evocation of nostalgic feelings. MANCOVA was the primary method used to test hypotheses. Findings of this study indicate that discontinuity does not necessarily lead to nostalgia and preference for nostalgic products varies.
Show less - Date Issued
- 2010
- PURL
- http://purl.flvc.org/FAU/2683126
- Subject Headings
- Consumption (Economics), Social aspects, Consumer behavior, Commercial products, Psychological aspects, Nostalgia, Economic aspects, Material culture, Popular culture
- Format
- Document (PDF)
