Current Search: Music trade--Marketing. (x)
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Title
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A Historical Perspective on LP Marketing and Payola in 1962: The Case of Robby and the Troubadours.
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Creator
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Fagan, Kalman Sheppard, Rhorer, Marc A., Florida Atlantic University, College of Business, Department of Marketing
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Abstract/Description
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The music industry in 1962 reflected the political turmoil of the times. Dinner and dancing was a popular pastime. The music Americans heard and enjoyed over the airways was limited, however, by payola. Program directors adhered to criteria that supported the corporate fiscal model of their radio stations. Songs needed to attract listeners and major advertisers. Payola typically involved direct payments from major record labels to disc jockeys and the rewards were lucrative. Record labels fed...
Show moreThe music industry in 1962 reflected the political turmoil of the times. Dinner and dancing was a popular pastime. The music Americans heard and enjoyed over the airways was limited, however, by payola. Program directors adhered to criteria that supported the corporate fiscal model of their radio stations. Songs needed to attract listeners and major advertisers. Payola typically involved direct payments from major record labels to disc jockeys and the rewards were lucrative. Record labels fed them songs to play and disc jockeys became loyal to the payments. Thus, payola became a bottleneck to broader distribution of other artists, which hurt musicians, small record labels, and the public, and increased the price of music. Entertainment managers were ambitious band managers who took on additional roles due to the high costs of producing and promoting songs. The case of Robby and the Troubadours is shared through a historical simulated marketing plan.
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Date Issued
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2018
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PURL
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http://purl.flvc.org/fau/fd/FA00013059
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Subject Headings
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Long-playing records., Music trade--Marketing., Rock groups.
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Format
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Document (PDF)
