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Americans all! The role of advertising in re-imaging ethnicity in America: the case of the war advertising council, 1939-1945
Title
Americans all! The role of advertising in re-imaging ethnicity in America: the case of the war advertising council, 1939-1945.
Creator
May, Jacqueline S., Fejes, Fred A., Florida Atlantic University, Dorothy F. Schmidt College of Arts and Letters, School of Communication and Multimedia Studies
Abstract/Description
Throughout America’s history the call for laborers has been filled by influxes of immigrants. Coinciding with the arrival of the first non-Anglo Saxon immigrants were negative attitudes about them, as they were deemed inferior and classified as lowerranking “others” by the dominant culture that needed them. Thus, the cycle of need and resentment was born to be repeated throughout the Nation’s history. In the first half of the twentieth century a shift occurred in American public perception of...
Show moreThroughout America’s history the call for laborers has been filled by influxes of immigrants. Coinciding with the arrival of the first non-Anglo Saxon immigrants were negative attitudes about them, as they were deemed inferior and classified as lowerranking “others” by the dominant culture that needed them. Thus, the cycle of need and resentment was born to be repeated throughout the Nation’s history. In the first half of the twentieth century a shift occurred in American public perception of, and attitudes towards, immigrant groups including eastern European Jews, Italians and the Irish among others. This shift was marked primarily in terms of race: Some immigrants went from being considered black to white -- from illegitimate to legitimate by the dominant culture. One reason for the increased acceptance of these ethnic groups was a concerted campaign sponsored by the United States Government to promote an extended identity to groups that had previously been excluded from the mainstream. In particular, the goal was to create a sense of nationalism, or “Americanism,” among diasporic immigrant groups, thus encouraging their participation in the war effort. The result of such campaigns was a re-imaging of ethnic groups previously classified as non-white and a path to perceived whiteness, and thus inclusion, for them. These campaigns, formulated by the Office of War Information and executed largely by the War Advertising Council, led to a marked increase in acceptance for immigrant groups by the dominant culture. By examining social messages through visual cultural artifacts this study explores notions about race, ethnicity, whiteness and the role of communication theory and practices in constructing (imaging) an identity of otherness.” This study delineates the historical formation and subsequent partial de-construction (re-imaging) of negative depictions and some stereotypes of ethnic Americans. This research explores the sources of these attitudes and behaviors and how misconceptions, misrepresentations and centuries-old stereotypes of non-Anglo ethnic Americans have been fluid through changing social perceptions fueled, in part, by government interventions.
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Date Issued
2014
PURL
http://purl.flvc.org/fau/fd/FA00004136, http://purl.flvc.org/fau/fd/FA00004136
Subject Headings
Advertising Council -- History -- 20th century, Americanization -- History -- 20th century, Immigrants -- United States -- History -- 20th century, Immigrants -- United States -- History -- 20th century, Public opinion -- United States -- History -- 20th century, World War, 1939-1945 -- United States -- Propaganda
Format
Document (PDF)
Interview with Adrienne Martin
Title
Interview with Adrienne Martin.
Creator
Martin, Adrienne, Iadevaia, Vincenza, Pezzullo, Viviana, Tiberini, Federico
PURL
http://purl.flvc.org/fau/fd/FA00002999p
Subject Headings
Italian Americans, Italian American families, Oral history--Italy, Oral history, Oral history--United States., Italian Americans--History--20th century., Italian Americans--Florida--History, Immigrants--Italy--History--20th century
Format
Set of related objects
New York's little Syria, 18810-1935
Title
New York's little Syria, 18810-1935.
Creator
Shibley, Gregory J., Sanua, Marianne R., Florida Atlantic University, Dorothy F. Schmidt College of Arts and Letters, Department of History
Abstract/Description
This thesis argues that, from 1880 to 1935, Syrian immigrants, who comprised an enclave on the Lower West Side of Manhattan in New York City, sought to control the pace and extent of their assimilation into mainstream American society, by distancing themselves from their ethnicity, or by using their ethnicity to their advantage, or by combining both approaches to varying degrees, as they determined individually, rather than monolithically.
Date Issued
2014
PURL
http://purl.flvc.org/fau/fd/FA00004160, http://purl.flvc.org/fau/fd/FA00004160
Subject Headings
Syrians--United States--Emigration and immigration--19th century., Syrians--United States--Emigration and immigration--20th century., Syrians--United States--History--19th century., Syrians--United States--History--20th century., Syrian Americans--Ethnicity--History--20th century., Arab Americans--New York--Social conditions--19th century., Arab Americans--New York--Social conditions--20th century.
Format
Document (PDF)
Interview with Vincent Zarrilli
Title
Interview with Vincent Zarrilli.
Creator
Zarrilli, Vincent, Iadevaia, Vincenza, Pezzullo, Viviana, Tiberini, Federico
Date Issued
2017-02-03
PURL
http://purl.flvc.org/fau/fd/FA00003472p
Subject Headings
Italian Americans, Italian American families, Oral history--Italy, Oral history, Oral history--United States., Italian Americans--History--20th century., Italian Americans--Florida--History, Immigrants--Italy--History--20th century
Format
Set of related objects
Interview with Dan Pichney
Title
Interview with Dan Pichney.
Creator
Pichney, Dan, Iadevaia, Vincenza, Pezzullo, Viviana, Tiberini, Federico
Date Issued
2017-02-17
PURL
http://purl.flvc.org/fau/fd/FA00003474p
Subject Headings
Italian Americans, Italian American families, Oral history--Italy, Oral history, Oral history--United States., Italian Americans--History--20th century., Italian Americans--Florida--History, Immigrants--Italy--History--20th century
Format
Set of related objects
Interview with Ann Blumberg Capone
Title
Interview with Ann Blumberg Capone.
Creator
Capone, Ann Blumberg, Iadevaia, Vincenza, Pezzullo, Viviana, Tiberini, Federico
Date Issued
2017-03-24
PURL
http://purl.flvc.org/fau/fd/FA00003476p
Subject Headings
Italian Americans, Italian American families, Oral history--Italy, Oral history, Oral history--United States., Italian Americans--History--20th century., Italian Americans--Florida--History, Immigrants--Italy--History--20th century
Format
Set of related objects
Interview with Edmondo Catania and Angie Catania
Title
Interview with Edmondo Catania and Angie Catania.
Creator
Catania, Edmondo, Catania, Angie, Diraviam, Domenica
Date Issued
2019-02-18
PURL
http://purl.flvc.org/fau/fd/FA00003482p
Subject Headings
Italian Americans, Italian American families, Oral history--Italy, Oral history, Oral history--United States., Italian Americans--History--20th century., Italian Americans--Florida--History, Immigrants--Italy--History--20th century
Format
Set of related objects
Interview with Jean Simonelli Giarrusso
Title
Interview with Jean Simonelli Giarrusso.
Creator
Giarrusso, Jean Simonelli, Iadevaia, Vincenza, Pezzullo, Viviana, Tiberini, Federico
PURL
http://purl.flvc.org/fau/fd/FA00002997p
Subject Headings
Italian Americans, Italian American families, Oral history--Italy, Oral history, Oral history--United States., Italian Americans--History--20th century., Italian Americans--Florida--History, Immigrants--Italy--History--20th century
Format
Set of related objects
Interview with Nicoletta Sorice (D'Vanzo)
Title
Interview with Nicoletta Sorice (D'Vanzo).
Creator
Sorice, Nicoletta (D'Avanzo), Diraviam, Domenica, Pezzullo, Viviana, Tiberini, Federico
Date Issued
2019-04-29
PURL
http://purl.flvc.org/fau/fd/FA00003483p
Subject Headings
Italian Americans, Italian American families, Oral history--Italy, Oral history, Oral history--United States., Italian Americans--History--20th century., Italian Americans--Florida--History, Immigrants--Italy--History--20th century
Format
Set of related objects